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Crenshaw Communications has been tapped by global cybersecurity provider F-Secure to undertake PR and media relations strategy, and outreach designed to build the Helsinki-based company’s reputation in the U.S. F-Secure’s products are sold internationally by over 200 broadband and mobile operators and thousands of resellers. According to agency founder Dorothy Crenshaw, the campaign will involve top-level media and influencer relations in the U.S. "Our program will promote F-Secure’s status as a globally recognized research and innovation driver in information security,” she said.
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Hotwire has become global agency for hostel-booking platform Hostelworld. Hotwire’s UK, U.S. and Australia consumer teams, supported by its European offices, will develop and launch integrated creative to raise awareness both of the brand and of hostelling as a travel choice. Influencer relations, content creation, thought leadership and crisis comms support will be included in the agency’s work. “It is very hard sourcing global talent across multiple markets,” said Hostelworld global head of brand Marek Mossakowski. “We believe this is one of Hotwire's key strengths and are very excited to be working with them."
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Brandware has been named U.S. public relations agency partner for Mizuno, one of the world’s largest specialty sports goods manufacturers. The agency will support product and lifestyle public relations initiatives for the brand, including media relations, events and influencer programs that highlight Mizuno’s innovations in running, baseball, softball, volleyball and golf gear. The account team will also be building awareness for annual Mizuno brand initiatives, such as the multi-media #ProjectZero breast cancer awareness campaign and the AJC Peachtree Road Race Limited Edition Shoe debut.
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SPRYTE Communications has added Philadelphia-based Episcopal Community Services as a client. SPRYTE will help increase media and public awareness about the programs and services ECS provides, as well as supporting the efforts of ECS to advocate on behalf of the people it serves. ECS, a leading provider of social services in the Philadelphia region, was founded in 1870 by Bishop William Bacon Stevens to coordinate the outreach work of the Episcopal Diocese of Pennsylvania.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
