The Influencer Marketing Association, which includes such PR firms as 360PR+ and Hunter, as well as a wide range of other companies, has launched as the official trade organization committed to protecting the authenticity and ethics of influencer marketing.
The organization says that in addition to driving growth in influencer marketing, its mission is to advocate on behalf of influencers, marketers and consumers.
It intends to provide members with up-to-date influencer marketing tools and resources on best practices, measurement standards and trends from the evolving industry.
“We believe in the value of integrating the human element and leading-edge technology while operating under a set of ethical standards to help brands achieve marketing objectives,” said IMA Executive Director Kristy Sammis. “We hope to be a resource for brands and agencies looking for authentic, credible, objective influencer marketing strategies.”
Other firms and companies to have signed on to join IMA are Weber Shandwick, Best Buy, Everywhere Agency, Blissful Media Group and Unilever.
IMA membership information and an application can be found here.