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Neathawk360, the media solutions division of Richmond-based NDP, has been selected by the City of Roanoke as media partner for an initiative addressing pedestrian safety. The project is funded in part by the Virginia Department of Motor Vehicles. Neathawk360 will be working as part of a team led by Alta Planning + Design to create a media plan aimed at connecting with both drivers and pedestrians to encourage safer behaviors. Neathawk360 will offer media planning and buying, analytics, measurement and reporting, as well as digital marketing and creative design. NDP/Neathawk360 also works with DMV on a number of other transportation safety issues as well as with the Virginia State Police on the Help Eliminate Auto Theft and Insurance Fraud Programs.
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Red Fan Communications is partnering with Tot Squad, a curated marketplace for parenting-related services. Red Fan will work with Tot Squad founder and CEO Jennifer Saxton and her team to build awareness around the company’s virtual and in-person services. Tot Squad connects pregnant women as well as families with infants and young children to such support services as lactation support, sleep consulting and car seat installations. Tot Squad’s legacy business, its baby-gear cleaning and repair service, was recently acquired by BabyQuip, a baby-gear rental service. Red Fan is a HUB-certified woman-owned business.
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Firecracker PR has been selected as agency of record by Li-Cycle, a Toronto-based company focused on advanced Lithium-Ion battery resource recovery. Firecracker will provide media relations and thought leadership activities for the company as it increases capacity and opens new facilities throughout America in the next twelve months. Li-Cycle says its core business model is to build, own, and operate lithium-ion battery recycling plants tailored to regional needs. It plans to open its second commercial facility in North America in Rochester, NY later this year.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
