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Neathawk360, the media solutions division of Richmond-based NDP, has been selected by the City of Roanoke as media partner for an initiative addressing pedestrian safety. The project is funded in part by the Virginia Department of Motor Vehicles. Neathawk360 will be working as part of a team led by Alta Planning + Design to create a media plan aimed at connecting with both drivers and pedestrians to encourage safer behaviors. Neathawk360 will offer media planning and buying, analytics, measurement and reporting, as well as digital marketing and creative design. NDP/Neathawk360 also works with DMV on a number of other transportation safety issues as well as with the Virginia State Police on the Help Eliminate Auto Theft and Insurance Fraud Programs.
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Red Fan Communications is partnering with Tot Squad, a curated marketplace for parenting-related services. Red Fan will work with Tot Squad founder and CEO Jennifer Saxton and her team to build awareness around the company’s virtual and in-person services. Tot Squad connects pregnant women as well as families with infants and young children to such support services as lactation support, sleep consulting and car seat installations. Tot Squad’s legacy business, its baby-gear cleaning and repair service, was recently acquired by BabyQuip, a baby-gear rental service. Red Fan is a HUB-certified woman-owned business.
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Firecracker PR has been selected as agency of record by Li-Cycle, a Toronto-based company focused on advanced Lithium-Ion battery resource recovery. Firecracker will provide media relations and thought leadership activities for the company as it increases capacity and opens new facilities throughout America in the next twelve months. Li-Cycle says its core business model is to build, own, and operate lithium-ion battery recycling plants tailored to regional needs. It plans to open its second commercial facility in North America in Rochester, NY later this year.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
