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| Ashley Willis |
FischTank PR hires Ashley Willis as its first vice president. Willis comes to the agency from Resound Marketing, where had been since 2011, most recently serving as senior account director. She has overseen campaigns that include product launches, funding and corporate announcements and executive elevation for clients in both corporate and consumer industries. In addition, she has secured media recognition for businesses and executives across platforms that include Bloomberg, Fast Company, FOX Business, Wired and TechCrunch, and has garnered buzz for consumer brands with such outlets as “The Today Show,” Refinery 29, Oprah Magazine, and Real Simple.
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| Alasdair Lennox |
Global brand and design consultancy LANDOR & FITCH names Alasdair Lennox group executive creative director of experience, Americas. Lennox will be the first group creative director across both Landor & Fitch studios in any region. Landor & Fitch, part of WPP, encompasses the formerly separate consultancies Landor and Fitch. Lennox joined Fitch London in 1998, and most recently served as executive creative director at Fitch. In his new post, based in New York City, he will oversee more than 70 employees across North America, comprised of creative directors and designers. “As the Experience and Brand worlds continue to collide, I’m looking forward to Alasdair inspiring our creative, strategy, and technology teams to collaborate across disciplines and affecting major change in our industry,” said Landor & Fitch president, Americas, Gabriel Miller.
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| Erin Yamauchi |
Sacramento, CA-based eStreet.co appoints Erin Yamauchi as director of public relations. Yamauchi comes to the agency from Wagstaff Media & Marketing, where she served as manager. She was previously a PR specialist at Viking Cruises. In her new role, she oversees eStreet.co’s public relations arm and is responsible for building internal and external communications campaigns, optimizing the agency’s growing suite of client services, and driving innovation across teams. “Her expertise will be pivotal as we continue to diversify and enhance the scope of services our agency provides,” said estreet.co partner Will Hailer.
ICR adds Donna F. Anderson to its governance & shareholder advisory practice as senior advisor. She comes to ICR from T. Rowe Price... Troutman Strategies, a government affairs firm that is a subsidiary of legal firm Troutman Pepper Locke, promotes Neftali Partida and Tom Tilton to principal... Hancock Whitney, a Gulfport, MS-based financial services company, brings on Mary Elizabeth Stringer as director of government affairs, a newly created role.
Ballard Strategy Group names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
