FischTank PR hires Ashley Willis as its first vice president. Willis comes to the agency from Resound Marketing, where had been since 2011, most recently serving as senior account director. She has overseen campaigns that include product launches, funding and corporate announcements and executive elevation for clients in both corporate and consumer industries. In addition, she has secured media recognition for businesses and executives across platforms that include Bloomberg, Fast Company, FOX Business, Wired and TechCrunch, and has garnered buzz for consumer brands with such outlets as “The Today Show,” Refinery 29, Oprah Magazine, and Real Simple.
Global brand and design consultancy LANDOR & FITCH names Alasdair Lennox group executive creative director of experience, Americas. Lennox will be the first group creative director across both Landor & Fitch studios in any region. Landor & Fitch, part of WPP, encompasses the formerly separate consultancies Landor and Fitch. Lennox joined Fitch London in 1998, and most recently served as executive creative director at Fitch. In his new post, based in New York City, he will oversee more than 70 employees across North America, comprised of creative directors and designers. “As the Experience and Brand worlds continue to collide, I’m looking forward to Alasdair inspiring our creative, strategy, and technology teams to collaborate across disciplines and affecting major change in our industry,” said Landor & Fitch president, Americas, Gabriel Miller.
Sacramento, CA-based eStreet.co appoints Erin Yamauchi as director of public relations. Yamauchi comes to the agency from Wagstaff Media & Marketing, where she served as manager. She was previously a PR specialist at Viking Cruises. In her new role, she oversees eStreet.co’s public relations arm and is responsible for building internal and external communications campaigns, optimizing the agency’s growing suite of client services, and driving innovation across teams. “Her expertise will be pivotal as we continue to diversify and enhance the scope of services our agency provides,” said estreet.co partner Will Hailer.