 |
| Ashley Willis |
FischTank PR hires Ashley Willis as its first vice president. Willis comes to the agency from Resound Marketing, where had been since 2011, most recently serving as senior account director. She has overseen campaigns that include product launches, funding and corporate announcements and executive elevation for clients in both corporate and consumer industries. In addition, she has secured media recognition for businesses and executives across platforms that include Bloomberg, Fast Company, FOX Business, Wired and TechCrunch, and has garnered buzz for consumer brands with such outlets as “The Today Show,” Refinery 29, Oprah Magazine, and Real Simple.
 |
| Alasdair Lennox |
Global brand and design consultancy LANDOR & FITCH names Alasdair Lennox group executive creative director of experience, Americas. Lennox will be the first group creative director across both Landor & Fitch studios in any region. Landor & Fitch, part of WPP, encompasses the formerly separate consultancies Landor and Fitch. Lennox joined Fitch London in 1998, and most recently served as executive creative director at Fitch. In his new post, based in New York City, he will oversee more than 70 employees across North America, comprised of creative directors and designers. “As the Experience and Brand worlds continue to collide, I’m looking forward to Alasdair inspiring our creative, strategy, and technology teams to collaborate across disciplines and affecting major change in our industry,” said Landor & Fitch president, Americas, Gabriel Miller.
 |
| Erin Yamauchi |
Sacramento, CA-based eStreet.co appoints Erin Yamauchi as director of public relations. Yamauchi comes to the agency from Wagstaff Media & Marketing, where she served as manager. She was previously a PR specialist at Viking Cruises. In her new role, she oversees eStreet.co’s public relations arm and is responsible for building internal and external communications campaigns, optimizing the agency’s growing suite of client services, and driving innovation across teams. “Her expertise will be pivotal as we continue to diversify and enhance the scope of services our agency provides,” said estreet.co partner Will Hailer.
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
