 |
| David Chadwick |
GCI Health launches The Content Collaborative, an offering that brings the company’s digital, design, editorial and creative teams together under one umbrella. GCI says that the new offering aims to break down traditional silos that stand in the way of creating and delivering health content based on lived experiences. GCI global head of digital David Chadwick has been promoted to chief content officer and will oversee The Content Collaborative, reporting to global CEO Kristin Cahill. “In the last year, we’ve seen health storytelling evolve significantly,” said Cahill. “The Content Collaborative enables our specialists to curate a deeper, more resonant experience for our audiences and greater impact for our clients.”
 |
Vested, a global financial communications firm, has put together The ABCs of Finance, a children’s book aimed at helping parents begin conversations about money with their kids. The release coincided with the start of Financial Literacy Month 2021 (April). With COVID-19 having taken an economic toll on families nationwide, Vested says that children are paying closer attention to issues related to money, though they often find that subjects like family finance, parental income, investments and debt are off-limits to them. “Money impacts almost every aspect of our life and yet the conversation we have around finances with our children has not evolved,” said Vested COO Ishviene Arora. “We need to recognize the importance of finance as a tool and one that can and should be available at a very young age if we want to see real change.”
 |
The VIA Agency, a Portland, ME based advertising and marketing firm, is renaming itself as VIA. The renaming is part of an overall rebrand and new creative identity for the company. The firm’s new visual identity, developed under chief creative officer Bobby Hershfield, will include a new logo, colors, typeface and a completely redesigned website. The agency says that the new name and identity better communicate the agency’s business model, which gives all employees a direct stake in the agency’s success. “As we’ve grown and garnered national recognition, we wanted our name to reflect who we are now and instill pride of place,” said VIA chief executive officer Leeann Leahy.
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements... Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements... IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as global president.
Montieth & Company introduces M&Co Litigation Intelligence... BERA.ai, a brand measurement platform that ties brand equity to revenue and business growth, introduces BERA LLM Brand Rankings... Matter launches its PR Media Group.
PRSA adds author and branding expert Sally Hogshead and three-time Daytime Emmy Award-winning journalist and entrepreneur Gaby Natale to the keynote lineup for ICON 2026, its annual conference for public relations and communications professionals... Publicity for Good founder and CEO Heather Holmes releases “Seen by AI, Found by Customers”... 5W AI Communications publishes “The 5W Retrieval Index — Volume I: The AI Retrieval Economy, 2026.
