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| David Chadwick |
GCI Health launches The Content Collaborative, an offering that brings the company’s digital, design, editorial and creative teams together under one umbrella. GCI says that the new offering aims to break down traditional silos that stand in the way of creating and delivering health content based on lived experiences. GCI global head of digital David Chadwick has been promoted to chief content officer and will oversee The Content Collaborative, reporting to global CEO Kristin Cahill. “In the last year, we’ve seen health storytelling evolve significantly,” said Cahill. “The Content Collaborative enables our specialists to curate a deeper, more resonant experience for our audiences and greater impact for our clients.”
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Vested, a global financial communications firm, has put together The ABCs of Finance, a children’s book aimed at helping parents begin conversations about money with their kids. The release coincided with the start of Financial Literacy Month 2021 (April). With COVID-19 having taken an economic toll on families nationwide, Vested says that children are paying closer attention to issues related to money, though they often find that subjects like family finance, parental income, investments and debt are off-limits to them. “Money impacts almost every aspect of our life and yet the conversation we have around finances with our children has not evolved,” said Vested COO Ishviene Arora. “We need to recognize the importance of finance as a tool and one that can and should be available at a very young age if we want to see real change.”
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The VIA Agency, a Portland, ME based advertising and marketing firm, is renaming itself as VIA. The renaming is part of an overall rebrand and new creative identity for the company. The firm’s new visual identity, developed under chief creative officer Bobby Hershfield, will include a new logo, colors, typeface and a completely redesigned website. The agency says that the new name and identity better communicate the agency’s business model, which gives all employees a direct stake in the agency’s success. “As we’ve grown and garnered national recognition, we wanted our name to reflect who we are now and instill pride of place,” said VIA chief executive officer Leeann Leahy.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy.... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
Real Chemistry launches MaestroHCP, which is designed to help pharmaceutical marketers plan, activate and measure HCP engagement with more speed, precision and control... Laughlin Constable Public Relations receives a Skyline Award from PRSA... 1Milk2Sugars, which has offices in New York, Toronto and Montréal, is expanding its influencer marketing offering with the establishment of a dedicated U.S.-based influencer team.
10Fold launches MetricsMatter 5.0, a proprietary communications intelligence platform that brings together earned media, social, digital, competitive performance, website activity and visibility across five leading LLMs... Stagwell increases its investment in Real Clear Holdings, publisher of political intelligence platform Real Clear Politics and creator of the RCP Poll Average... Aim & Grace, which works with tourism, hospitality and lifestyle brands, is launched by Amy Skelding and Grace Parker, who previously led Finn Partners' UK travel practice.
