GCI Health launches The Content Collaborative, an offering that brings the company’s digital, design, editorial and creative teams together under one umbrella. GCI says that the new offering aims to break down traditional silos that stand in the way of creating and delivering health content based on lived experiences. GCI global head of digital David Chadwick has been promoted to chief content officer and will oversee The Content Collaborative, reporting to global CEO Kristin Cahill. “In the last year, we’ve seen health storytelling evolve significantly,” said Cahill. “The Content Collaborative enables our specialists to curate a deeper, more resonant experience for our audiences and greater impact for our clients.”
Vested, a global financial communications firm, has put together The ABCs of Finance, a children’s book aimed at helping parents begin conversations about money with their kids. The release coincided with the start of Financial Literacy Month 2021 (April). With COVID-19 having taken an economic toll on families nationwide, Vested says that children are paying closer attention to issues related to money, though they often find that subjects like family finance, parental income, investments and debt are off-limits to them. “Money impacts almost every aspect of our life and yet the conversation we have around finances with our children has not evolved,” said Vested COO Ishviene Arora. “We need to recognize the importance of finance as a tool and one that can and should be available at a very young age if we want to see real change.”
The VIA Agency, a Portland, ME based advertising and marketing firm, is renaming itself as VIA. The renaming is part of an overall rebrand and new creative identity for the company. The firm’s new visual identity, developed under chief creative officer Bobby Hershfield, will include a new logo, colors, typeface and a completely redesigned website. The agency says that the new name and identity better communicate the agency’s business model, which gives all employees a direct stake in the agency’s success. “As we’ve grown and garnered national recognition, we wanted our name to reflect who we are now and instill pride of place,” said VIA chief executive officer Leeann Leahy.