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Lou Hammond Group has won the Jamaica Tourist Board following a competitive pitch, replacing Finn Partners, which decided not to compete for the business.
Donovan White, director of JTB, selected LHG due to its “in-depth marketing expertise, respected reputation and celebrated media relationships.”
Lou Hammond’s firm will position Jamaica as a “four-season destination of choice” for Americans by highlighting the island’s natural beauty, cultural heritage, music and opportunities for wellness and enrichment.
Hammond told O’Dwyer’s that president Terry Gallagher is in the process of putting together a team to tell the story of Jamaica.
LHG ranks No. 8 on O’Dwyer’s rankings of travel PR firms, chalking up $7.5M in 2020 fee income.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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