Lou Hammond Group has won the Jamaica Tourist Board following a competitive pitch, replacing Finn Partners, which decided not to compete for the business.

Donovan White, director of JTB, selected LHG due to its “in-depth marketing expertise, respected reputation and celebrated media relationships.”

Lou Hammond’s firm will position Jamaica as a “four-season destination of choice” for Americans by highlighting the island’s natural beauty, cultural heritage, music and opportunities for wellness and enrichment.

Hammond told O’Dwyer’s that president Terry Gallagher is in the process of putting together a team to tell the story of Jamaica.

LHG ranks No. 8 on O’Dwyer’s rankings of travel PR firms, chalking up $7.5M in 2020 fee income.