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MERGE acquires digital marketing consultancy Blue Moon Digital. The combined company will operate under the Merge name, and all members of the Merge and Blue Moon Digital leadership teams will remain in their current roles. Merge says that the acquisition will allow it to enhance its performance marketing capabilities by offering a full set of eCommerce solutions at scale and deepening its retailer vertical marketing expertise. Blue Moon Digital provides services that include paid media, email, SEO, analytics and business intelligence. Its roster includes such retail brands as Coach, Giant Eagle, JOANN, Kate Spade and The North Face. “Fusing Blue Moon Digital’s command of eCommerce and data analytics with Merge’s content and technology capabilities facilitates our ability to drive traffic and transactions for clients in a powerful way and differentiates Merge as an agency partner capable of building brands that tangibly increase client revenues,” said Merge CEO Patrick Venetucci.
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Intrado picks up Hubb, which specializes in hybrid event management technology. Hubb’s executive team and employees will join the Intrado Digital Media team to support clients and drive continued technology development and product innovation. The Hubb Platform powers virtual and onsite, as well as hybrid, events. “Clients will have access to and benefit from a comprehensive end-to-end event management platform to create events with unique, curated experiences supporting in-person, hybrid, and virtual attendees,” said Intrado Digital Media president Ben Chodor. “It will also accelerate the development of Intrado’s self-service virtual event offering.”
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Dragon Horse Agency was named Best Advertising Agency in Gulfshore Business Magazine’s Best of Business awards 2021. Dragon Horse chief strategy officer and founder Patrick Blake Renda says that since the beginning of the pandemic the agency has implemented a range of new strategies allowing clients to continue to operate and most importantly grow. For a non-profit client, Dragon Hourse moved a three-day outdoor art show online via an interactive website featuring over 250 artists and all their art. This year marks the ninth annual Gulfshore Business Magazine Best of Business readers’ poll. Of the thousands of votes received, one winner and two finalists in 35 categories were selected through online polling, requiring each participant to provide their name and email address to cast only one ballot.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
