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MERGE acquires digital marketing consultancy Blue Moon Digital. The combined company will operate under the Merge name, and all members of the Merge and Blue Moon Digital leadership teams will remain in their current roles. Merge says that the acquisition will allow it to enhance its performance marketing capabilities by offering a full set of eCommerce solutions at scale and deepening its retailer vertical marketing expertise. Blue Moon Digital provides services that include paid media, email, SEO, analytics and business intelligence. Its roster includes such retail brands as Coach, Giant Eagle, JOANN, Kate Spade and The North Face. “Fusing Blue Moon Digital’s command of eCommerce and data analytics with Merge’s content and technology capabilities facilitates our ability to drive traffic and transactions for clients in a powerful way and differentiates Merge as an agency partner capable of building brands that tangibly increase client revenues,” said Merge CEO Patrick Venetucci.
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Intrado picks up Hubb, which specializes in hybrid event management technology. Hubb’s executive team and employees will join the Intrado Digital Media team to support clients and drive continued technology development and product innovation. The Hubb Platform powers virtual and onsite, as well as hybrid, events. “Clients will have access to and benefit from a comprehensive end-to-end event management platform to create events with unique, curated experiences supporting in-person, hybrid, and virtual attendees,” said Intrado Digital Media president Ben Chodor. “It will also accelerate the development of Intrado’s self-service virtual event offering.”
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Dragon Horse Agency was named Best Advertising Agency in Gulfshore Business Magazine’s Best of Business awards 2021. Dragon Horse chief strategy officer and founder Patrick Blake Renda says that since the beginning of the pandemic the agency has implemented a range of new strategies allowing clients to continue to operate and most importantly grow. For a non-profit client, Dragon Hourse moved a three-day outdoor art show online via an interactive website featuring over 250 artists and all their art. This year marks the ninth annual Gulfshore Business Magazine Best of Business readers’ poll. Of the thousands of votes received, one winner and two finalists in 35 categories were selected through online polling, requiring each participant to provide their name and email address to cast only one ballot.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
Moburst, which specializes in digital marketing and AI-powered solutions, acquires Amazon marketing agency Hyperzon... The Public Relations Global Network launches its Health Practice Group, which brings together more than 20 independent agencies across four continents to support health care, life sciences and pharma organizations... ICR’s newly released Q2 2026 SPAC Market Update & Outlook shows a healthy environment for IPOs... Red Banyan, a senior-level crisis management, litigation PR, and reputation management firm, makes its first appearance in the Chambers and Partners listings.
Deerfield Group, a marketing, communications and media firm focused on the healthcare and life sciences sectors, receives a strategic majority investment from Martis Capital, a private equity firm... Bospar and market research firm Propeller Insights release the results of a study that shows public understanding of AI and the role it plays in brand discoverability is lagging behind the progress of the technology itself... Highwire launches AcroIntelligence, a proprietary Large Media Model designed to help companies identify emerging narratives, understand competitive shifts, and make faster, more informed decisions.
