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J/PR launches 20Two Studio, a creative storytelling affiliate focused on public relations and social media strategy for established and emerging hospitality, real estate, lifestyle, wellness and travel-related tech brands. J/PR senior vice president Lauren Knudsen, a 15-year veteran of the agency, will lead 20TwoStudio as president. The Studio’s current account team has footprints in New York City, Los Angeles and San Diego. Its client roster includes hotel brands like Independent Collection Hotels & Resorts and boutique hotels including The Roundtree, Amagansett; Royal Palms Resort & Spa; Noelle Nashville; L’Auberge Del Mar; Kona Kai Resort & Spa; The Plaza Hotel El Paso Pioneer Park and Palacio Provincial. “With 20Two Studio, we’re able to offer the authentic spirit of an entrepreneurial start-up, powered by C-level experience and a stronghold of back-office operations,” said J/PR partner Sarah Evans.
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Prosek Partners partner Russell Sherman launches the “Press Profiles” podcast, which features prominent business journalists sharing their backstories, memorable moments and perspectives on the news. In the podcast’s first episode, Russell interviews Financial Times US financial editor Gary Silverman, who talks about his early days as a reporter, the changing face of journalism and his career at the FT. Upcoming guests are scheduled to include the Wall Street Journal special writer Greg Zuckerman, Pensions & Investments senior reporter Christine Williamson, CNBC reporter Leslie Picker and Bloomberg chief correspondent Jason Kelly.
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Rosica Communications has been recognized for its work on behalf of The Salvation Army Greater New York Division. Rosica was cited by MerComm Inc. (Galaxy Award) and PRSA (Big Apple and Pyramid Awards) for its success in elevating awareness and donations for the nonprofit’s “Giant Red Kettle” campaign. Rosica’s campaign placed a larger-than-life-sized Giant Red Kettle in the middle of Times Square. With no dedicated marketing support for the Giant Red Kettle other than PR, The Salvation Army’s Red Kettle holiday fundraising campaign—which was facing a 50 percent decrease in donations over the prior year—saw a 17 percent increase. Dozens of national, regional and New York media placements delivered an estimated advertising value of approximately $500,000.
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Moxie Marketing Group, which previously was an in-house provider of marketing services to companies in the DRGinvest portfolio, has started working with external clients. Moxie specializes in web development, with services including graphics, brand creation, marketing collateral and print material development. Its other services include video production, content creation and optimization, database building and management, email campaigns, and public relations.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
