J/PR launches 20Two Studio, a creative storytelling affiliate focused on public relations and social media strategy for established and emerging hospitality, real estate, lifestyle, wellness and travel-related tech brands. J/PR senior vice president Lauren Knudsen, a 15-year veteran of the agency, will lead 20TwoStudio as president. The Studio’s current account team has footprints in New York City, Los Angeles and San Diego. Its client roster includes hotel brands like Independent Collection Hotels & Resorts and boutique hotels including The Roundtree, Amagansett; Royal Palms Resort & Spa; Noelle Nashville; L’Auberge Del Mar; Kona Kai Resort & Spa; The Plaza Hotel El Paso Pioneer Park and Palacio Provincial. “With 20Two Studio, we’re able to offer the authentic spirit of an entrepreneurial start-up, powered by C-level experience and a stronghold of back-office operations,” said J/PR partner Sarah Evans.
Prosek Partners partner Russell Sherman launches the “Press Profiles” podcast, which features prominent business journalists sharing their backstories, memorable moments and perspectives on the news. In the podcast’s first episode, Russell interviews Financial Times US financial editor Gary Silverman, who talks about his early days as a reporter, the changing face of journalism and his career at the FT. Upcoming guests are scheduled to include the Wall Street Journal special writer Greg Zuckerman, Pensions & Investments senior reporter Christine Williamson, CNBC reporter Leslie Picker and Bloomberg chief correspondent Jason Kelly.
Rosica Communications has been recognized for its work on behalf of The Salvation Army Greater New York Division. Rosica was cited by MerComm Inc. (Galaxy Award) and PRSA (Big Apple and Pyramid Awards) for its success in elevating awareness and donations for the nonprofit’s “Giant Red Kettle” campaign. Rosica’s campaign placed a larger-than-life-sized Giant Red Kettle in the middle of Times Square. With no dedicated marketing support for the Giant Red Kettle other than PR, The Salvation Army’s Red Kettle holiday fundraising campaign—which was facing a 50 percent decrease in donations over the prior year—saw a 17 percent increase. Dozens of national, regional and New York media placements delivered an estimated advertising value of approximately $500,000.
Moxie Marketing Group, which previously was an in-house provider of marketing services to companies in the DRGinvest portfolio, has started working with external clients. Moxie specializes in web development, with services including graphics, brand creation, marketing collateral and print material development. Its other services include video production, content creation and optimization, database building and management, email campaigns, and public relations.