The Public Affairs & Advocacy Alliance, a network of leading public affairs companies, launches. The Alliance includes 720 Strategies, Jasculca Terman Strategic Communications, KP Public Affairs, Martin Waymire, Ostroff Associates, Inc., Sachs Media, Saxum, Singer and Associates, and Strategic Public Affairs. The network aims to provide unique strategy and effective guidance to address key issues affecting organizations and industries across the country. “With deep expertise on critical issues including energy, privacy, technology, health care, education, resources, tax and the environment, The Alliance has a pulse on some of the most significant policy issue areas taking shape across our country,” said Jasculca Terman Strategic Communications vice chairman Jim Terman.
The Brandon Agency’s holding company, TBA Worldwide, acquires search and performance firm Eight Oh Two Marketing. Founded in 2009, Eight Oh Two offers services that include pay-per-click advertising, search engine optimization and content marketing. It will continue to operate as a stand-alone unit with the existing senior management team remaining in place. Eight Oh Two will leverage the expanded service offerings of the TBA Worldwide agencies (which also include TBA Outdoors and TravelBoom Marketing) and access to capital to accelerate growth. “Eight Oh Two’s data-driven approach, work ethic and client roster, which crosses over many of our specialty categories, make them a perfect fit to continue our ability to develop and execute business-building ideas that help our clients grow,” said TBA Worldwide and The Brandon Agency CEO Scott Brandon.
Rosica president and CEO Chris Rosica has released The Power of B2B Social Media, a book that highlights the benefits social media marketing can provide for B2B companies and nonprofits. The book shows companies with a B2B social media program how they can take steps to protect online reputation, drive website traffic, step up content marketing, use influencers to increase their reach, and develop and maintain thought leadership. "When it comes to business-to-business entities and nonprofit organizations, social media is often overlooked and undervalued," said Rosica. "I wrote The Power of B2B Social Media so that I could speak to the many business owners and executives I have not yet met and share with them what we have seen.”
MAPRagency rebrands, introducing a new name — Comprise — and a new visual identity. The agency says its new name and look better describe the company’s full suite of services, including public relations, content creation, social media strategy and management, SEO, web design and development, webinar production, and creative services. “This rebrand communicates our commitment to lead the way for our clients as the traditional media space is transformed by waves of digitalization,” said Comprise president and CEO Doyle Albee. “We comprise everything our clients need to effectively tell the stories that move their businesses forward.”