 |
The Public Affairs & Advocacy Alliance, a network of leading public affairs companies, launches. The Alliance includes 720 Strategies, Jasculca Terman Strategic Communications, KP Public Affairs, Martin Waymire, Ostroff Associates, Inc., Sachs Media, Saxum, Singer and Associates, and Strategic Public Affairs. The network aims to provide unique strategy and effective guidance to address key issues affecting organizations and industries across the country. “With deep expertise on critical issues including energy, privacy, technology, health care, education, resources, tax and the environment, The Alliance has a pulse on some of the most significant policy issue areas taking shape across our country,” said Jasculca Terman Strategic Communications vice chairman Jim Terman.
 |
The Brandon Agency’s holding company, TBA Worldwide, acquires search and performance firm Eight Oh Two Marketing. Founded in 2009, Eight Oh Two offers services that include pay-per-click advertising, search engine optimization and content marketing. It will continue to operate as a stand-alone unit with the existing senior management team remaining in place. Eight Oh Two will leverage the expanded service offerings of the TBA Worldwide agencies (which also include TBA Outdoors and TravelBoom Marketing) and access to capital to accelerate growth. “Eight Oh Two’s data-driven approach, work ethic and client roster, which crosses over many of our specialty categories, make them a perfect fit to continue our ability to develop and execute business-building ideas that help our clients grow,” said TBA Worldwide and The Brandon Agency CEO Scott Brandon.
 |
Rosica president and CEO Chris Rosica has released The Power of B2B Social Media, a book that highlights the benefits social media marketing can provide for B2B companies and nonprofits. The book shows companies with a B2B social media program how they can take steps to protect online reputation, drive website traffic, step up content marketing, use influencers to increase their reach, and develop and maintain thought leadership. "When it comes to business-to-business entities and nonprofit organizations, social media is often overlooked and undervalued," said Rosica. "I wrote The Power of B2B Social Media so that I could speak to the many business owners and executives I have not yet met and share with them what we have seen.”
 |
MAPRagency rebrands, introducing a new name — Comprise — and a new visual identity. The agency says its new name and look better describe the company’s full suite of services, including public relations, content creation, social media strategy and management, SEO, web design and development, webinar production, and creative services. “This rebrand communicates our commitment to lead the way for our clients as the traditional media space is transformed by waves of digitalization,” said Comprise president and CEO Doyle Albee. “We comprise everything our clients need to effectively tell the stories that move their businesses forward.”
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
