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Reach Global Strategies, which will focus on advancing client issues among political leaders, policymakers, regulators, industry experts and opinion leaders, launches in Washington, D.C. The firm’s founding partners, Joshua Gilder, Anna Wellisz and Anneke E. Green have experience across publishing, academia and government. Gilder served as an editor of Saturday Review before joining the Reagan White House as a senior speechwriter. Wellisz was a Fulbright scholar, and taught writing and literature at UC Berkeley as well as working at Central Europe Trust, a London-based management firm advising Western companies on market entry strategy in Central and Eastern Europe. Green served as a member of president George W. Bush’s speechwriting team, headed up the commentary section of The Washington Times, and was a contributor for the BBC.
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Clarity has dropped the “.pr” from its name of its digital properties, which will now be known as Clarity.global. The company says the change reflects a significant shift in its focus, which has expanded to include media relations, corporate communications, paid, analytics, search and SEO following the integration of digital marketing agency 3WhiteHats in 2021. While CEO Sami McCabe notes that “we set out to be a PR agency for tech startups,” he adds that the change in the firm’s digital identity prompted the rebrand. “We chose ‘.global’ because it’s one of our three core company values, it embodies the mindset of our business and our teams, and because it signals the scale of our intentions.”
| Jane Colocchia |
JC Communications, which works with clients in the travel, lifestyle and food industries, kicks off its First Annual Pro Bono Sustainability PR Competition. Agency founder Jane Coloccia received a Certification in Sustainable Business Strategy from Harvard Business School last year, which spurred her focus on companies dedicated to a sustainable future. The competition is open to companies which have a distinctive sustainability component to their product or service and use it as the primary selling point of their brand. A winner will be chosen based on such criteria as the sustainability angle of the product or service and the product or service's ability to elicit interest from the media. It will receive a free one-year public relations campaign providing positioning and brand story development, media materials, and ongoing story pitching and press release distribution. Entries will be open through May 1, and the winner will be announced on June 1 with the PR contract to begin on June 15 and run for one year.
CashmanKatz launches CK Health, a healthcare marketing specialty... Mission North introduces its Physical Industries practice, which will focus on physical AI applications across four verticals: commerce, manufacturing, mobility, and aerospace and defense... Muck Rack, an AI communications platform, announces a new feature designed to help communications leaders identify timely opportunities to shape relevant news conversations while they are still developing.
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
