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Reach Global Strategies, which will focus on advancing client issues among political leaders, policymakers, regulators, industry experts and opinion leaders, launches in Washington, D.C. The firm’s founding partners, Joshua Gilder, Anna Wellisz and Anneke E. Green have experience across publishing, academia and government. Gilder served as an editor of Saturday Review before joining the Reagan White House as a senior speechwriter. Wellisz was a Fulbright scholar, and taught writing and literature at UC Berkeley as well as working at Central Europe Trust, a London-based management firm advising Western companies on market entry strategy in Central and Eastern Europe. Green served as a member of president George W. Bush’s speechwriting team, headed up the commentary section of The Washington Times, and was a contributor for the BBC.
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Clarity has dropped the “.pr” from its name of its digital properties, which will now be known as Clarity.global. The company says the change reflects a significant shift in its focus, which has expanded to include media relations, corporate communications, paid, analytics, search and SEO following the integration of digital marketing agency 3WhiteHats in 2021. While CEO Sami McCabe notes that “we set out to be a PR agency for tech startups,” he adds that the change in the firm’s digital identity prompted the rebrand. “We chose ‘.global’ because it’s one of our three core company values, it embodies the mindset of our business and our teams, and because it signals the scale of our intentions.”
| Jane Colocchia |
JC Communications, which works with clients in the travel, lifestyle and food industries, kicks off its First Annual Pro Bono Sustainability PR Competition. Agency founder Jane Coloccia received a Certification in Sustainable Business Strategy from Harvard Business School last year, which spurred her focus on companies dedicated to a sustainable future. The competition is open to companies which have a distinctive sustainability component to their product or service and use it as the primary selling point of their brand. A winner will be chosen based on such criteria as the sustainability angle of the product or service and the product or service's ability to elicit interest from the media. It will receive a free one-year public relations campaign providing positioning and brand story development, media materials, and ongoing story pitching and press release distribution. Entries will be open through May 1, and the winner will be announced on June 1 with the PR contract to begin on June 15 and run for one year.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
