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Reach Global Strategies, which will focus on advancing client issues among political leaders, policymakers, regulators, industry experts and opinion leaders, launches in Washington, D.C. The firm’s founding partners, Joshua Gilder, Anna Wellisz and Anneke E. Green have experience across publishing, academia and government. Gilder served as an editor of Saturday Review before joining the Reagan White House as a senior speechwriter. Wellisz was a Fulbright scholar, and taught writing and literature at UC Berkeley as well as working at Central Europe Trust, a London-based management firm advising Western companies on market entry strategy in Central and Eastern Europe. Green served as a member of president George W. Bush’s speechwriting team, headed up the commentary section of The Washington Times, and was a contributor for the BBC.
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Clarity has dropped the “.pr” from its name of its digital properties, which will now be known as Clarity.global. The company says the change reflects a significant shift in its focus, which has expanded to include media relations, corporate communications, paid, analytics, search and SEO following the integration of digital marketing agency 3WhiteHats in 2021. While CEO Sami McCabe notes that “we set out to be a PR agency for tech startups,” he adds that the change in the firm’s digital identity prompted the rebrand. “We chose ‘.global’ because it’s one of our three core company values, it embodies the mindset of our business and our teams, and because it signals the scale of our intentions.”
| Jane Colocchia |
JC Communications, which works with clients in the travel, lifestyle and food industries, kicks off its First Annual Pro Bono Sustainability PR Competition. Agency founder Jane Coloccia received a Certification in Sustainable Business Strategy from Harvard Business School last year, which spurred her focus on companies dedicated to a sustainable future. The competition is open to companies which have a distinctive sustainability component to their product or service and use it as the primary selling point of their brand. A winner will be chosen based on such criteria as the sustainability angle of the product or service and the product or service's ability to elicit interest from the media. It will receive a free one-year public relations campaign providing positioning and brand story development, media materials, and ongoing story pitching and press release distribution. Entries will be open through May 1, and the winner will be announced on June 1 with the PR contract to begin on June 15 and run for one year.
TEAM LEWIS launches Catalyst, a multi-million-dollar fund and service designed to support marketing and communications agencies under financial pressure... Jasper, a marketing agents platform, unveils its end-to-end GEO Agent... H/Advisors launches an office in Warsaw, marking its entry into the Polish market.
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
