Next PR is providing pro bono PR services for Brewability, an Englewood, CO-based restaurant that employs adults with intellectual and developmental disabilities to brew and serve craft beer and pizza. Next PR will help generate awareness around Brewability’s mission and upcoming announcements. The restaurant is Next PR's eighth client partner for its Conscious Capitalism program, which works with nonprofits and startups in need of pro bono PR services. Brewability currently employs 22 team members with disabilities, highlighting their skills by teaching them how to make beer, bartend and cook. “I see the impact that Brewability makes on our employees and customers and am looking forward to more people in the Colorado area becoming familiar with what we do here,” said Brewability founder and owner Tiffany Fixter.
Walt & Company is named agency of record for e-commerce platform and marketplace provider Promenade Group. The agency will operate as an extension of the Promenade marketing team, developing and implementing strategic communications to support new service launches, share Promenade news, and drive Promenade brand recognition, thought leadership and customer success. Promenade says its offerings level the playing field for neighborhood businesses, allowing them to reach and retain new customers, grow online revenue and effectively manage both online and in-store orders. “We added Walt & Company to our lineup based on its creative and strategic public relations capabilities," said Promenade Group founder and CEO Farbod Shoraka.
Red Lorry Yellow Lorry has expanded its contract with digital identity company Imprivata to include the DACH region (Germany, Austria and Switzerland). The agency has developed and implement PR strategies for the company in the US. The DACH campaign, will be managed from RLYL’s Berlin office, will leverage the agency’s healthcare experience to promote Imprivata’s solutions for hospitals, patients, healthcare provider and mission-critical organizations. “Because the Lorries have already demonstrated their healthcare and cybersecurity expertise working for us in the US, we know first-hand how their strong commitment to developing and executing successful PR campaigns helps us to reach the relevant players in the healthcare industry,” says Imprivata VP of brand, digital and communications Leslie Keil.