Nadine Redd Blackburn
Nadine Redd Blackburn

Nike's Nadine Redd Blackburn has joined United Minds, which is part of The Weber Shandwick Collective, as executive VP for culture, equity & inclusion behavior & systemic change.

She had been head of diversity, equity and inclusion at Nike North America, One Nike Marketplace, Jordan and Converse units.

At United Minds, she will support the efforts of clients to improve representation, equity, inclusion and belonging.

Blackburn will join Emil Hill, executive VP, to co-lead TWSC's culture, equity and inclusion specialty.

This expanded capability advances the data-backed, culture-centered DE&I counsel that Weber Shandwick and United Minds have offered companies over the course of nearly a decade.

Through CEI, the agencies will help enable clients to manage DE&I and culture as business imperatives and support the change management that is critical to achieving company goals.

"Our commitment to helping organizations shape—and create—culture goes well beyond that of simply responding to the world today, and Nadine and Emil are skilled architects for that creation," said Gail Heimann, Weber Shandwick's CEO.