 |
Finn Partners has partnered with the San Diego African American Museum of Fine Art to promote the "Say Their Names Memorial" augmented reality exhibition to honor the victims of racial injustice in the US.
The AR experience combines digital photography, technology and art to enable visitors via smartphones and other devices to learn about the lives of people such as Amadou Diallo, George Floyd, Malcolm X, Eric Garner and Breonna Taylor.
The exhibit is virtually sited on Manhattan's West 86th St, the site of the historic Seneca Village.
Until it was demolished in 1857 to pave the way for Central Park, Seneca Village was one of the largest Black settlements in the US.
"Say Their Names NYC" will be on view through Oct. 17 before going on a national tour.
Helen Shelton, Finn Partners' global chief diversity officer, said the memorial "honors the countless African Americans who have lost their lives to racism over the past two centuries and more."
Her firm supports "initiatives that can spark dialogue and drive action in every city and community in which we do business around the world."
It's easy to spot whether a company's commitment to DEI is genuine or merely performative. Just as companies face backlash for neglecting DEI, they're now under scrutiny for their lack of proper understanding and action.
Executing DEI is not just a nice to do for agencies today, but a critical need for their business success, according to Ben Finzel, president of RENEWPR and founding partner at the Change Agencies. 
Public corporate boards in the 21st Century need major change if they want to mitigate big risks in 2024.
Latondra Newton has quit her chief diversity officer job at Walt Disney Co. to pursue other endeavors.
Simply changing your corporate logo to a rainbow and remaining silent on the continued attacks on the LGBTQ community won’t cut it this year. Companies and organizations are going to have to take a side in this conversation.
Have a comment? Send it to 
No comments have been submitted for this story yet.