The Weber Shandwick Collective launches Business & Society Futures, an offering comprised of its advisory brands (Powell Tate, United Minds, KRC Research) and Weber Shandwick’s corporate affairs, public affairs and social impact & sustainability practices. It will provide clients with differentiated AI and technology-backed insights and advisory expertise across communications, public affairs and management consulting. Business & Society Futures will be led by Chris Deri, Weber Shandwick’s chief corporate affairs officer and president of TWSC’s C-suite Advisory Business. TWSC is also lauching The Collective Senior Advisors, a group of outside senior advisors who will counsel clients on leadership positioning, organizational effectiveness, policy and regulatory complexity, positive societal impact and value creation for all stakeholders. “The formation of Business & Society Futures and the addition of The Collective Senior Advisors enables us to more seamlessly and nimbly provide clients a range of expertise and capabilities related to their company’s business performance, stakeholder expectations and societal impact,” said TWSC chief executive officer Gail Heimann.
Matter Communications rebrands its marketing services division as MatterMKTG in a move that the agency says is intended to better represent and communicate its full suite of integrated marketing offerings. MatterMKTG is comprised of more than 75 staffers across such disciplines as brand strategy, paid media, social media, search marketing, content marketing, website design and development, and creative services. Its expanded offerings include strategy & planning, creative & content, performance marketing & demand gen and media & analytics. “Matter’s teams have always been purpose-built—from brand strategists and designers to PR pros, media specialists and analysts—and MatterMKTG will better represent this group’s full-service, integrated capabilities and approach to creating breakthrough campaigns focused on driving business results,” said Matter principal and CEO Scott Signore.
KPS3, a Reno, NV firm, launches a company rebrand, “Human. On Purpose,” along with a new web site that features case studies, career opportunities and thought leadership. The rebrand reflects what the agency says is a refocused culture, and is centered on six areas of service: branding, campaigns, public relations, social media, web and digital and “Outta The Box” strategic initiatives. It also marks the end of using the color red in the agency’s branding and the introduction of purple as a home-base color. “With the rebrand, we are officially mirroring our external brand with our internal culture and letting everyone in on the secret,” said KPS3 president and CEO Rob Gaedtke.