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| Bonnie McLaughlin |
Raffetto Herman Strategic Communications brings on Bonnie McLaughlin as VP, public sector, working out of the agency’s Washington, DC office. McLaughlin most recently served as executive director of global partnerships and marketing at the U.S. Chamber of Commerce. She has also worked for the Partnership for a Healthier American and Tribeca Enterprises. In her new post, McLaughlin will advise the agency’s portfolio of clients seeking to do business with government or inform public policy and regulation. “Her experience working in Washington, D.C. with many of America’s largest brands adds strategic and creative firepower to our clients seeking to grow their government business and influence the policies and regulations that shape markets,” said RH Strategic CEO and co-founder John Raffetto.
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| Barbara Holzapfel |
Genesys, which provides cloud, digital and AI technologies, hires Barbara Holzapfel as CMO. Holzapfel was previously vp of education at Microsoft. She has served as CMO at financial services company Taulia and software development company Addepar, as well as senior vp and managing director at SAP Innovation Labs. At Genesys, Holzapfel is tasked with building the company’s brand reputation and working to accelerate its market expansion in the Experience as a Service category.
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| Sarah Caputo |
Envisionit, a digital marketing agency that works with fintech, destination and CPG brands, appoints Sarah Caputo as chief operations officer. Caputo comes to Envisionit from cognitive data & analytics platform Planck, where she served as head of marketing. She previously spent eight years at Allstate Corporation in marketing roles spanning brand, product, distribution, media and analytics. In her new post, Caputo will lead the creative, media and technology teams responsible for the continued innovation of Envisionit’s service offerings. “She has a proven ability to build operating models across key verticals and is known for her agility in building new capabilities against continually changing demands in highly regulated industries, like financial services,” said Envisionit founder Todd Brook.
Cindy Leggett-Flynn, who most recently led communications at Credit Suisse, is coming on board at Swiss multinational private bank and wealth management firm Julius Baer Group as group head of communications.
The Pollack Group brings on John Cheng as creative director and Daniel Chou as director of digital strategy... Baretz+Brunelle, an advisory firm that works with legal industry businesses, brings on Daniel Gilfarb, as a senior managing director in its talent practice.... Prophet names Mat Zucker, who has served as interim CMO for the past two years, to the full-time CMO position.
Kelli Parsons, CEO of Hill & Knowlton, will take the helm of Avoq on February 1.
FGS Global has recruited Susan Ho, a veteran of Standard Chartered Bank and Brunswick Group, for the Asia chair position, a newly created post. 
Cognito appoints Felice Tobin managing director of its New York business. She was most recently general manager for Cognito Asia and managing director of its Hong Kong office... Spectrio, a company that provides digital signage, interactive kiosks, audience measurement and in-store media, brings on Steve Gilbert as VP of marketing... Hart, a Toledo, OH-based brand transformation agency, promotes Marc Paulenich from president to CEO. 
