Longacre Square Partners and JConnelly handle outreach for the deal that will make PSQ Holdings a publicly traded company on the New York Stock Exchange via a merger with the Colombier Acquisition Corp. SPAC.

PSQ operates the PublicSq. website and app that connects “freedom-loving Americans” to products and services from companies that share their values.

The company has more than 450K active members and 40K businesses on its platform. It sees a potential market of more than 100M Americans.

“For too long, progressive corporations have prioritized highly politicized ideas over the interests and values of the American people,” Michael Seifert, PublicSq. founder/CEO said in a statement. “Because of this, we, as patriotic Americans, are hungering for a future where the power is back in the hands of ‘We the People’ and a parallel economy is created.”

He believes PublicSq. members want to "spend their hard-earned money with businesses that prioritize the values that have made this nation so special in the first place."

PublicSq.’s anticipated board of directors will include Nick Ayers, chief of staff to former Vice President Mike Pence, and Blake Masters, the defeated Republican candidate in Arizona’s 2022 Senate race.

Longacre Square Partners handles the investment community, while JConnelly works the press for the PSQ transaction.