Signal Group hires Madeleine Russak, who was previously director of communications for Sen. Mazie Hirono (D-HI), as a VP. Russak has also served as communications director for former Rep. Cindy Axne (D-IA) and deputy comms director for the U.S. Senate Committee on Health, Education, Labor and Pensions. “Her strategic communications experience is impressive and multifaceted, and will serve our portfolio of healthcare clients, and beyond,” said Chelsea Koski, chair of Signal’s communications practice and a member of the firm’s management committee. Signal has also promoted Jess McCarron (who leads a broad portfolio of conservation, ocean protection and renewable energy clients) and Scott Lusk (who works with healthcare, housing and renewable energy clients) to executive VP.
Hogarth Worldwide, WPP’s creative content production company, names Natasha Cholerton-Brown as CEO of the Americas. Cholerton-Brown was most recently COO of revenue at Insider Inc. Before that, she worked at Bloomberg LP in London, Hong Kong and New York in leadership roles across news, visual media, sales and business operations. In her new post, she will be responsible for driving growth and market penetration across the Americas, including Canada and Latin America. “The Americas is the fastest growing and soon-to-be largest region for Hogarth,” said Hogarth Worldwide global CEO Richard Glasson. “Natasha joins us at a hugely exciting time and brings with her a wealth of relevant experience and a new perspective.
Build-A-Bear Workshop, which operates nearly 500 interactive locations where customers can create their own “furry friends,” names Julia Fitzgerald as CMO. Fitzgerald most recently held the CMO spot at the American Lung Association. She has also served as VP of marketing at Thermos and CMO at The AZEK Company and Sylvan Learning. At Build-A-Bear, Fitzgerald will lead the company's focus on brand communications, integrated marketing, public relations and creative services, while integrating its cause marketing efforts in conjunction with the Build-A-Bear Foundation, the company's 501(c)3 organization. “We welcome Julia and her knowledge, experience and passion to further integrate and elevate our efforts to drive value across the company through our evolved marketing and communications strategy," said Build-A-Bear Workshop president and CEO Sharon Price John.
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