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| Christopher Tsai |
Rubenstein Public Relations lands Tsai Capital Corporation, an investment management firm focused on the long-term growth and preservation of capital. RPR will leverage its experience in media relations and financial representation to spotlight Tsai Capital's investment approach and long history of investing through a variety of market conditions. " Established more than two decades ago by Christopher Tsai, a third-generation investor, Tsai Capital seeks high-quality, growth companies that offer significant upside potential and a margin of safety at the time of purchase. “Through a strategic campaign, we aim to showcase Tsai Capital's focus on investing for the long-term in competitively advantaged companies that have a culture of innovation," said Tsai Capital president Christopher Tsai.
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TravelBoom, which specializes in social media management, picks up DoubleTree Resort and Springmaid Pier in Myrtle Beach, S.C., to enhance the online presence of the property and help it engage with a wider audience. The agency will be tasked with showcasing the resort’s unique offerings, amenities, and the experiences it provides guests. Situated on Myrtle Beach’s Grand Strand, the offers a range of dining options and recreational activities, as well as views of the Atlantic Ocean.
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ÜberStrategist, a Cary, NC agency serving global video game, entertainment and technology clients, partners with the International Game Developers Association to organize the trade group’s official presence at gamescom 2023, to be hosted in Cologne, Germany from Aug. 23 - 27. The agency will coordinate the IGDA’s presence in both the business and consumer areas of the event. “The IGDA is committed to ensuring that our members and the industry have access to shows such as gamescom, and thanks to ÜberStrategist’s hassle-free exhibitor package, we feel confident and comfortable knowing that all the hard work will be taken care of," said Dr. Jakin Vela, executive director of the International Game Developers Association Dr. Jakin Vela.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
