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| Christopher Tsai |
Rubenstein Public Relations lands Tsai Capital Corporation, an investment management firm focused on the long-term growth and preservation of capital. RPR will leverage its experience in media relations and financial representation to spotlight Tsai Capital's investment approach and long history of investing through a variety of market conditions. " Established more than two decades ago by Christopher Tsai, a third-generation investor, Tsai Capital seeks high-quality, growth companies that offer significant upside potential and a margin of safety at the time of purchase. “Through a strategic campaign, we aim to showcase Tsai Capital's focus on investing for the long-term in competitively advantaged companies that have a culture of innovation," said Tsai Capital president Christopher Tsai.
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TravelBoom, which specializes in social media management, picks up DoubleTree Resort and Springmaid Pier in Myrtle Beach, S.C., to enhance the online presence of the property and help it engage with a wider audience. The agency will be tasked with showcasing the resort’s unique offerings, amenities, and the experiences it provides guests. Situated on Myrtle Beach’s Grand Strand, the offers a range of dining options and recreational activities, as well as views of the Atlantic Ocean.
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ÜberStrategist, a Cary, NC agency serving global video game, entertainment and technology clients, partners with the International Game Developers Association to organize the trade group’s official presence at gamescom 2023, to be hosted in Cologne, Germany from Aug. 23 - 27. The agency will coordinate the IGDA’s presence in both the business and consumer areas of the event. “The IGDA is committed to ensuring that our members and the industry have access to shows such as gamescom, and thanks to ÜberStrategist’s hassle-free exhibitor package, we feel confident and comfortable knowing that all the hard work will be taken care of," said Dr. Jakin Vela, executive director of the International Game Developers Association Dr. Jakin Vela.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
