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| Christopher Tsai |
Rubenstein Public Relations lands Tsai Capital Corporation, an investment management firm focused on the long-term growth and preservation of capital. RPR will leverage its experience in media relations and financial representation to spotlight Tsai Capital's investment approach and long history of investing through a variety of market conditions. " Established more than two decades ago by Christopher Tsai, a third-generation investor, Tsai Capital seeks high-quality, growth companies that offer significant upside potential and a margin of safety at the time of purchase. “Through a strategic campaign, we aim to showcase Tsai Capital's focus on investing for the long-term in competitively advantaged companies that have a culture of innovation," said Tsai Capital president Christopher Tsai.
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TravelBoom, which specializes in social media management, picks up DoubleTree Resort and Springmaid Pier in Myrtle Beach, S.C., to enhance the online presence of the property and help it engage with a wider audience. The agency will be tasked with showcasing the resort’s unique offerings, amenities, and the experiences it provides guests. Situated on Myrtle Beach’s Grand Strand, the offers a range of dining options and recreational activities, as well as views of the Atlantic Ocean.
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ÜberStrategist, a Cary, NC agency serving global video game, entertainment and technology clients, partners with the International Game Developers Association to organize the trade group’s official presence at gamescom 2023, to be hosted in Cologne, Germany from Aug. 23 - 27. The agency will coordinate the IGDA’s presence in both the business and consumer areas of the event. “The IGDA is committed to ensuring that our members and the industry have access to shows such as gamescom, and thanks to ÜberStrategist’s hassle-free exhibitor package, we feel confident and comfortable knowing that all the hard work will be taken care of," said Dr. Jakin Vela, executive director of the International Game Developers Association Dr. Jakin Vela.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
