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| Christopher Tsai |
Rubenstein Public Relations lands Tsai Capital Corporation, an investment management firm focused on the long-term growth and preservation of capital. RPR will leverage its experience in media relations and financial representation to spotlight Tsai Capital's investment approach and long history of investing through a variety of market conditions. " Established more than two decades ago by Christopher Tsai, a third-generation investor, Tsai Capital seeks high-quality, growth companies that offer significant upside potential and a margin of safety at the time of purchase. “Through a strategic campaign, we aim to showcase Tsai Capital's focus on investing for the long-term in competitively advantaged companies that have a culture of innovation," said Tsai Capital president Christopher Tsai.
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TravelBoom, which specializes in social media management, picks up DoubleTree Resort and Springmaid Pier in Myrtle Beach, S.C., to enhance the online presence of the property and help it engage with a wider audience. The agency will be tasked with showcasing the resort’s unique offerings, amenities, and the experiences it provides guests. Situated on Myrtle Beach’s Grand Strand, the offers a range of dining options and recreational activities, as well as views of the Atlantic Ocean.
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ÜberStrategist, a Cary, NC agency serving global video game, entertainment and technology clients, partners with the International Game Developers Association to organize the trade group’s official presence at gamescom 2023, to be hosted in Cologne, Germany from Aug. 23 - 27. The agency will coordinate the IGDA’s presence in both the business and consumer areas of the event. “The IGDA is committed to ensuring that our members and the industry have access to shows such as gamescom, and thanks to ÜberStrategist’s hassle-free exhibitor package, we feel confident and comfortable knowing that all the hard work will be taken care of," said Dr. Jakin Vela, executive director of the International Game Developers Association Dr. Jakin Vela.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
