CLYDE promotes Lilia Dashevsky to senior VP of public affairs. Dashevsky has been with the firm since March 2020, most recently serving as a VP. Before joining CLYDE, she was an account manager at event marketing and digital acquisition agency mdg, and senior coordinator, social and digital content at The Washington Center. Earlier in her career, Dashevsky spent seven years working in Arizona Republican politics, supporting several federal, state and local campaigns; the AZ GOP; ballot initiatives; and other communications efforts. She also co-chairs the Anti Defamation League’s Washington, D.C. Associate Board, and is an advisory council network for the GlobalWIN women’s network. In her new post she will oversee the pro-democracy and elections sub-practice area.
Target Corporation promotes Lisa Roath to executive VP and CMO. A 17-year veteran at the retailer, Roath was most recently senior VP of food and beverage merchandising. She has held a variety of other leadership roles across the company, including on its pricing and promotions and merchandising teams. In her new role, Roath will lead Target’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy and marketing strategy and operations. “Lisa’s detailed understanding of the retail landscape, her experience leading teams to deliver strong business results and her deep knowledge of and empathy for our guests make her the ideal candidate to steward Target’s brand and grow our relationship with guests,” said Target executive VP and guest experience officer Cara Sylvester.
Element Biosciences, developer of the Element AVITI™ System DNA sequencing platform, appoints Edwin Hauw as senior VP of marketing and product management. Hauw was previously VP of marketing at 10x Genomics. Before that, he was senior director of product management at Pacific Biosciences and has held product management and marketing posts at companies including Applied Biosystems, Affymetrix and Biodiscovery. At Element, Hauw will work with the leadership team to evolve, guide and manage product strategy, strategic marketing, field marketing and product management. "We look forward to leveraging Edwin's world-class genomics expertise and seasoned leadership,” said Element Biosciences CEO and co-founder Molly He.
Newsroom PR, which specializes in securing press coverage for legal pros and other professionals, brings on Jennifer London, who was previously an investigative and on-air broadcast news journalist on such outlets as NBC, MSNBC, CBS and CNN, as a broadcast specialist. London joins Newsroom PR’s expanding broadcast news team, which includes former AP video editor Brian Skoloff, who recently joined the agency as media relations director. Headquartered in Los Angeles, Newsroom PR has team members in Seattle, New York, Texas, San Francisco and Washington, D.C.