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Moonshot, a venture studio focused on purpose-driven brands and products, is started up by the leaders of three enthusiast lifestyle agencies: Ryan Chuckel, CEO and founder of Gunpowder Inc.; Tihomir Liptak, CEO and founder of Bodhi; and Aaron Hitchins, partner at Rockhouse Motion & founder of the Rockhouse Agency. In addition to helping clients create companies from scratch and helping early-stage companies or startups with investment or growth opportunities, Moonshot will partner with companies to provide access to world-class talent and resources. Services it will offer include brand development, creative and production, digital growth strategy, public relations, operations, recruiting and human resources. “We started Moonshot to give us an infrastructure to truly invest in businesses we believe in, accelerate growth in a way traditional agencies can’t and share our insights and resources with purpose-driven brands who share our passion for growth,” said Chuckel.
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5WPR acquires YC Media, a food and beverage communications firm. YC Media founder Kim Yorio comes on board at 5W as senior VP. YC’s clients will continue to receive hands-on strategic consultation from Yorio while gaining access to 5W’s service offerings and client network, including full-service digital capabilities through the firm’s recently launched agency, The HOW Agency. “From our first meeting with Kim and YC Media, it was clear that her firm’s boutique approach to client services, coupled with their strategic expertise that is on par with leading global agencies, mirrors our own,” said 5W co-CEO, Dara A. Busch.
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In Truth is launched by sustainability consultants Emma Steele, Sally Cornelius and Bethan Pugh to help businesses and brands keep track of their reputations on environmental sustainability. In Truth canvasses stakeholders and examines a brand’s media coverage to provide a comprehensive report on perceptions. The report is geared toward helping companies understand how their messaging and initiatives are playing out, helping to minimize any accusations of greenwashing. “Being able to take a comprehensive read on what is and isn’t working – for both our clients and their competitors – means investment can be planned more wisely in terms of operations and initiatives, but also with respect to marketing and comms efforts,” said Steele.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
Real Chemistry launches MaestroHCP, which is designed to help pharmaceutical marketers plan, activate and measure HCP engagement with more speed, precision and control... Laughlin Constable Public Relations receives a Skyline Award from PRSA... 1Milk2Sugars, which has offices in New York, Toronto and Montréal, is expanding its influencer marketing offering with the establishment of a dedicated U.S.-based influencer team.
10Fold launches MetricsMatter 5.0, a proprietary communications intelligence platform that brings together earned media, social, digital, competitive performance, website activity and visibility across five leading LLMs... Stagwell increases its investment in Real Clear Holdings, publisher of political intelligence platform Real Clear Politics and creator of the RCP Poll Average... Aim & Grace, which works with tourism, hospitality and lifestyle brands, is launched by Amy Skelding and Grace Parker, who previously led Finn Partners' UK travel practice.
