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Coyne PR is partnering with StarKist to drive awareness and trial of the company’s portfolio of protein products, including tuna, salmon and chicken. Coyne will lead the brand’s public relations and influencer efforts, working collaboratively with the brand’s integrated agency partners in advertising, paid media, social media and e-commerce. The PR outreach will rely on a more prominent role for StarKist mascot Charlie the Tuna. "StarKist’s partnership with Coyne Public Relations represents our dedication to addressing our brand's evolving needs through innovative PR and influencer outreach,” said StarKist head of corporate affairs and government relations Michelle Ford Faist.
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LDPR signs on to work with the family-owned Hotel Las Torres Patagonia in Chile, which has offered environmentally-conscious hospitality for more than 30 years. The agency will be overseeing all PR programming, including print and digital media relations, influencer and brand partnerships and media visit programs. Located in a natural and cultural reserve in the heart of Torres del Paine National Park, the brand's environmental commitment led to the establishment of the AMA Torres del Paine NGO in 2004, dedicated to conservation, research and education. The park is open from January to April and October to December.
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Firecracker PR is selected as agency of record for strategic communications and media relations by Atlas Lithium Corp. The agency will work to raise the profile of the company’s exploration project for lithium and other battery materials. Atlas is a U.S.-based mineral exploration company with the largest size and breadth of exploration projects for strategic minerals in Brazil, a premier mineral jurisdiction.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
