Coyne PR is partnering with StarKist to drive awareness and trial of the company’s portfolio of protein products, including tuna, salmon and chicken. Coyne will lead the brand’s public relations and influencer efforts, working collaboratively with the brand’s integrated agency partners in advertising, paid media, social media and e-commerce. The PR outreach will rely on a more prominent role for StarKist mascot Charlie the Tuna. "StarKist’s partnership with Coyne Public Relations represents our dedication to addressing our brand's evolving needs through innovative PR and influencer outreach,” said StarKist head of corporate affairs and government relations Michelle Ford Faist.
LDPR signs on to work with the family-owned Hotel Las Torres Patagonia in Chile, which has offered environmentally-conscious hospitality for more than 30 years. The agency will be overseeing all PR programming, including print and digital media relations, influencer and brand partnerships and media visit programs. Located in a natural and cultural reserve in the heart of Torres del Paine National Park, the brand's environmental commitment led to the establishment of the AMA Torres del Paine NGO in 2004, dedicated to conservation, research and education. The park is open from January to April and October to December.
Firecracker PR is selected as agency of record for strategic communications and media relations by Atlas Lithium Corp. The agency will work to raise the profile of the company’s exploration project for lithium and other battery materials. Atlas is a U.S.-based mineral exploration company with the largest size and breadth of exploration projects for strategic minerals in Brazil, a premier mineral jurisdiction.