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Coyne PR is partnering with StarKist to drive awareness and trial of the company’s portfolio of protein products, including tuna, salmon and chicken. Coyne will lead the brand’s public relations and influencer efforts, working collaboratively with the brand’s integrated agency partners in advertising, paid media, social media and e-commerce. The PR outreach will rely on a more prominent role for StarKist mascot Charlie the Tuna. "StarKist’s partnership with Coyne Public Relations represents our dedication to addressing our brand's evolving needs through innovative PR and influencer outreach,” said StarKist head of corporate affairs and government relations Michelle Ford Faist.
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LDPR signs on to work with the family-owned Hotel Las Torres Patagonia in Chile, which has offered environmentally-conscious hospitality for more than 30 years. The agency will be overseeing all PR programming, including print and digital media relations, influencer and brand partnerships and media visit programs. Located in a natural and cultural reserve in the heart of Torres del Paine National Park, the brand's environmental commitment led to the establishment of the AMA Torres del Paine NGO in 2004, dedicated to conservation, research and education. The park is open from January to April and October to December.
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Firecracker PR is selected as agency of record for strategic communications and media relations by Atlas Lithium Corp. The agency will work to raise the profile of the company’s exploration project for lithium and other battery materials. Atlas is a U.S.-based mineral exploration company with the largest size and breadth of exploration projects for strategic minerals in Brazil, a premier mineral jurisdiction.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
