Scandinavian Airlines has recruited Mads Brandstrup for the SVP-communications and PA position, effective Jan. 1.
He replaces Karin Nyman and will report to EVP & chief of staff Carina Malmgren Heander.
Brandstrup has political experience, earned as special advisor to Denmark’s Minister of Finance and head of press & communications for the Danish Social Democratic Party.
Since 2021, he has served as CEO of the Danish Media Assn.
The airline on Oct. 11 announced that it would defer interest payments on debts due Oct. 23 and Oct. 26 as part of its SAS Forward voluntary Chapter 11 process in the US.
The carrier, which is a member of the 26-strong Star Alliance, reported that it served 2.3M passengers in September, up 17 percent from a year ago.
Stockholm-based SAS flies to New York, Boston, Washington, Miami, Los Angeles and San Francisco.