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LINK Strategic Partners lands the National Cherry Blossom Festival, which will be held from March 20 to April 14, 2024. The Washington, DC-based social impact firm will provide comprehensive PR services to support the mission of the festival, which will feature diverse and creative programming that promotes traditional and contemporary arts and culture, natural beauty and community spirit. "We have enjoyed working with their team in past projects, and we look forward to continuing our work together through this engagement," said Diana Mayhew, president and CEO of National Cherry Blossom Festival.
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Markacy signs on as agency of record for Oova, an at-home fertility tracker. The agency will be supporting Oova across their B2C and B2B sales funnels covering CRM (email/SMS marketing), creative and message testing, and advertising. Founded in 2017 by Amy Divaraniya, PhD, Oova works with hundreds of clinicians and thousands of direct-to-consumer customers. “We chose Markacy as our agency of record because their approach was different and tailored to our business model, margin and financial goals. They have dug into our product margin, customer LTV, website, CRM, and creative and are helping us create customized media and marketing plans to scale our unique business,” said Divaraniya.
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Firecracker PR picks up Attestiv, a company that says its platform can assure the authenticity of digital media captured by any person or device utilizing artificial intelligence and blockchain technology. Firecracker will work to increase awareness of the company’s solution for orgranizations in such sectors as insurance, financial services, healthcare and news & media.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
