Cherry Blossom

LINK Strategic Partners lands the National Cherry Blossom Festival, which will be held from March 20 to April 14, 2024. The Washington, DC-based social impact firm will provide comprehensive PR services to support the mission of the festival, which will feature diverse and creative programming that promotes traditional and contemporary arts and culture, natural beauty and community spirit. "We have enjoyed working with their team in past projects, and we look forward to continuing our work together through this engagement," said Diana Mayhew, president and CEO of National Cherry Blossom Festival.


Markacy signs on as agency of record for Oova, an at-home fertility tracker. The agency will be supporting Oova across their B2C and B2B sales funnels covering CRM (email/SMS marketing), creative and message testing, and advertising. Founded in 2017 by Amy Divaraniya, PhD, Oova works with hundreds of clinicians and thousands of direct-to-consumer customers. “We chose Markacy as our agency of record because their approach was different and tailored to our business model, margin and financial goals. They have dug into our product margin, customer LTV, website, CRM, and creative and are helping us create customized media and marketing plans to scale our unique business,” said Divaraniya.


Firecracker PR picks up Attestiv, a company that says its platform can assure the authenticity of digital media captured by any person or device utilizing artificial intelligence and blockchain technology. Firecracker will work to increase awareness of the company’s solution for orgranizations in such sectors as insurance, financial services, healthcare and news & media.