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LINK Strategic Partners lands the National Cherry Blossom Festival, which will be held from March 20 to April 14, 2024. The Washington, DC-based social impact firm will provide comprehensive PR services to support the mission of the festival, which will feature diverse and creative programming that promotes traditional and contemporary arts and culture, natural beauty and community spirit. "We have enjoyed working with their team in past projects, and we look forward to continuing our work together through this engagement," said Diana Mayhew, president and CEO of National Cherry Blossom Festival.
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Markacy signs on as agency of record for Oova, an at-home fertility tracker. The agency will be supporting Oova across their B2C and B2B sales funnels covering CRM (email/SMS marketing), creative and message testing, and advertising. Founded in 2017 by Amy Divaraniya, PhD, Oova works with hundreds of clinicians and thousands of direct-to-consumer customers. “We chose Markacy as our agency of record because their approach was different and tailored to our business model, margin and financial goals. They have dug into our product margin, customer LTV, website, CRM, and creative and are helping us create customized media and marketing plans to scale our unique business,” said Divaraniya.
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Firecracker PR picks up Attestiv, a company that says its platform can assure the authenticity of digital media captured by any person or device utilizing artificial intelligence and blockchain technology. Firecracker will work to increase awareness of the company’s solution for orgranizations in such sectors as insurance, financial services, healthcare and news & media.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
