Trevelino/Keller expands its partnership with Roy Rogers Restaurants to include consumer marketing initiatives. The agency has been supporting Roy Rogers’ franchise sales business for the past two years. Its new scope of work will include growth marketing, public relations and creative strategies. "Trevelino/Keller has played a pivotal role in strengthening our positioning and approach to franchise development, and now, we're thrilled to broaden our partnership to enhance our consumer engagement strategies. Their thoughtful approach aligns perfectly with our commitment to delivering exceptional dining experiences in our communities,” said Roy Rogers Restaurants co-president Jim Plamondon.
Rubenstein Public Relations is named official agency of record for Scheer Medical Wellness, a medical practice devoted to elevating healthcare standards for patients in New York. RPR’s efforts will focus on amplifying the work of company CEO and founder Dr. Alexandre M. Scheer. Through strategic campaigns, RPR intends to foster enthusiasm for the Scheer brand among its core audience while positioning the medical practice in a competitive landscape. "Collaborating with Rubenstein Public Relations is a pivotal step for Scheer Medical Wellness in our mission to transform healthcare standards. As we continue to pioneer advancements and services, this partnership ensures our endeavors reach those who can truly benefit from our innovations,” said Dr. Scheer.
William Mills Agency, which specializes in financial tech clients, is selected to provide public relations services for cloud-native digital banking services provider Constellation Digital Partners. The agency’s efforts will focus on increasing awareness of Constellation as a leading industry authority, helping community financial institutions to develop their own digital services uniquely designed for their members. The North Carolina-based company’s platform serves credit unions and community financial institutions. It also offers its fintech partners the opportunity to reach more community financial institutions with their technologies. “This relationship will help us reach our company benchmarks while we continue to deliver flexible, configurable digital financial solutions to meet our client’s needs,” said Constellation Digital Partners founder and CEO Kris Kovacs.