Dentons Global Advisors handles Aurelius, pan-European alternate investment fund, as it acquires The Body Shop beauty brand from Natura & Co for $260M.
Anita Roddick launched TBS in 1976 from a small shop in Brighton, UK, that sold non-cruelty and ethically-made products.
Headquartered in London, TBS employs more than 7,000 staff at 900 stores in 90 markets. There are also 1,600 franchised outlets in 70 markets.
Aurelius sees an opportunity to revitalize a global brand with impressive consumer recognition.
“We are delighted to be undertaking this acquisition of an iconic British brand, which pioneered the cruelty-free and natural ingredient movement in the health and beauty market,” said Tristan Nadler, partner at Aurelius.
The investment firm “looks forward to working with TBS CEO Ian Bickley and his team to drive operational improvements and re-energize the business, and help to deliver the next chapter of success,” added Nagler.
The transaction is expected to close in December.
Dentons Global Advisors has Humza Vanderman and Methuselah Tanyanyiwa repping Aurelius, while Brunswick Group works for Natura.