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Walt & Company wins Galorath, which provides cost, scheduling, and should-cost estimation solutions and consulting services. The agency will operate as an extension of the Galorath marketing team, developing and implementing strategic communications to drive brand recognition, manage new service offering launches and ongoing company news announcements, and drive thought leadership and customer success initiatives. Galorath's flagship platform, SEER®, offers capabilities in project cost forecasting, risk mitigation, and actionable insights, making it the go-to platform for project cost planning for hardware and software development, systems engineering, aerospace, and manufacturing companies. “We added Walt & Company to the Galorath team based on its strategic, creative and technical public relations capabilities and experience," said Galorath CMO Charles Orlando.
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Kleber & Associates lands Sauder Building Products, a division of Sauder Woodworking. K&A will manage public relations, content strategy, influencer engagement, social media and new product introductions, along with creating regional and national events for Sauder Cabinetry, which specializes in a range of built to order cabinetry for the residential and commercial building industry. "K&A has an extensive network of industry media relationships as well as an impressive history of influencer engagement and buying-group experience,” said Sauder Woodworking EVP of product strategy & engineering Dan Sauder. “They understand brand building and thought leadership thoroughly and they are the perfect fit as we prepare to launch.”
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The Devon Group picks up ETC, part of the Arc Network, a B2B events, data and media organization. The agency will support ETC as it works to bring the HR Technology Conference & Exposition, scheduled for April 24-26, 2024 at the Bellagio in Las Vegas; and the HR Technology Conference Europe, which will be held at RAI Amsterdam from May 2-3, 2024, to new audiences. “As ETC introduces new HR-centric conferences, we sought a PR partner that understands this space at a global level, making The Devon Group the logical choice,” said ETC senior vice president, HR portfolio Rebecca McKenna.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
