Walt & Company wins Galorath, which provides cost, scheduling, and should-cost estimation solutions and consulting services. The agency will operate as an extension of the Galorath marketing team, developing and implementing strategic communications to drive brand recognition, manage new service offering launches and ongoing company news announcements, and drive thought leadership and customer success initiatives. Galorath's flagship platform, SEER®, offers capabilities in project cost forecasting, risk mitigation, and actionable insights, making it the go-to platform for project cost planning for hardware and software development, systems engineering, aerospace, and manufacturing companies. “We added Walt & Company to the Galorath team based on its strategic, creative and technical public relations capabilities and experience," said Galorath CMO Charles Orlando.
Kleber & Associates lands Sauder Building Products, a division of Sauder Woodworking. K&A will manage public relations, content strategy, influencer engagement, social media and new product introductions, along with creating regional and national events for Sauder Cabinetry, which specializes in a range of built to order cabinetry for the residential and commercial building industry. "K&A has an extensive network of industry media relationships as well as an impressive history of influencer engagement and buying-group experience,” said Sauder Woodworking EVP of product strategy & engineering Dan Sauder. “They understand brand building and thought leadership thoroughly and they are the perfect fit as we prepare to launch.”
The Devon Group picks up ETC, part of the Arc Network, a B2B events, data and media organization. The agency will support ETC as it works to bring the HR Technology Conference & Exposition, scheduled for April 24-26, 2024 at the Bellagio in Las Vegas; and the HR Technology Conference Europe, which will be held at RAI Amsterdam from May 2-3, 2024, to new audiences. “As ETC introduces new HR-centric conferences, we sought a PR partner that understands this space at a global level, making The Devon Group the logical choice,” said ETC senior vice president, HR portfolio Rebecca McKenna.