Eleven Six, which works with clients in the hospitality and lifestyle communications sectors, signs on with The Algonquin Hotel, Autograph Collection, in New York City; Vakkaru Maldives in the Indian Ocean; and Rock Springs Retreat Center in Tennessee. The agency will handle public relations, influencer marketing, social media and partnerships for the The Algonquin Hotel, Autograph Collection, the second Autograph Collection property on its roster. For Vakkaru Maldives, a resort located a secluded reef island, Eleven Six’s scope of work includes promoting their new residences and luxury experiences, as well as handling partnership collaborations. Rock Springs Retreat Center, which offers retreats with a focus on holistic wellness, has engaged Eleven Six to promote Rock Springs’ its range of retreats, focusing on earned media relations.


FNK IR is hired to represent ECD Automotive Design as the retrofitter of British luxury classic autos goes public via a business combination with EF Hutton Acquisition Corporation I that is valued in the $330M range. The custom-car builder has delivered over 500 customized vehicles since it was formed in 2013. The Orlando-based company reported a 28 percent increase in first-half 2023 revenues to $9.4M and a $3.2M gross profit vs. $1.7M in the first six months of 2022. FNK IR has Rob Fink, Matt Chesler, Robert Meyer, Jeffrey Stanlis and Stephen Lee on the ECD account.


Firecracker PR has been engaged by Ecobat, a global leader in battery recycling, as the company’s agency of record. The agency’s scope of work will include strategic communications, media relations and social media for both Ecobat in the US and their European operations. Ecobat runs 11 smelting facilities, three lithium-focused facilities, a collection truck fleet, and 65,000 battery collection points, offering seamless service for battery collection and recycling.