Feldman Strategies brings on Anna Breedlove, who was most recently communications director for the Kentucky Democratic Party, as associate director. Breedlove previously served as deputy communications director for Val Demings in her campaign for the US Senate in Florida. At Feldman Strategies, Breedlove will apply her expertise in media relations, campaign organizing, and public affairs to shape narratives and elevate the media profiles of its clients. “Anna’s history of creating compelling messaging that moves the needle, managing nimble teams, and creating multichannel communication strategies will be a welcome addition as we deliver for progressive leaders and organizations in a competitive media landscape,” said Feldman Strategies founder and principal Andrew Feldman.
August promotes managing director and head of the healthcare practice Beau Falgout to senior managing director. A co-founder of the agency, Falgout previously served in strategy and M&A roles at Medtronic and worked at Sard Verbinnen. At August, he advises clients in all industries on crises, complex litigation, transactions, long-term corporate positioning campaigns and investor relations matters. “Since August’s founding two years ago, Beau has been instrumental in helping build August as a firm that is dedicated to serving clients with excellence and to empowering its team,” said August CEO Steven Goldberg. The firm has also promoted Rudy Wong and Katherine Scotti to senior associate.
Princess Cruises names Jim Berra CMO. Berra joins Princess from Invited (formerly ClubCorp), an owner of private membership clubs, where he was chief marketing and innovation officer. He was previously SVP and CMO at Royal Caribbean International. In his new post, Berra will lead all global marketing facets including integrated marketing strategy formulation, creative development and brand promotion across all channels and geographies to further optimize Princess' global marketplace position. "Jim's demonstrated track record of success with outstanding hospitality brands make him a perfect addition to the Princess team," Padgett said Princess Cruises president John Padgett.
Prologue, a strategic advisory firm, adds Laura Holmberg to its Washington, DC team as senior director of accounts. Holmberg previously led marketing and industry communications for the U.S. Travel Association, overseeing member and industry-facing communications, executive thought leadership, social and digital media, brand strategy and event marketing and production. "Laura's extensive experience helping to develop and execute national public affairs campaigns will greatly benefit our association and corporate clients," said Kendall Bentz, managing partner in Prologue's DC office.