London-based PR and ad group Dentsu Aegis Network has acquired India’s Perfect Relations Group, a 500-staffer firm with outposts in 50 cities in India.
Dentsu sees the India market as poised for significant growth and the agency group said it hopes to be the No. 2 player in PR in the country by 2017.
Perfect PR managing director Dilip Cherian and CEO Bobbhy Kewalramani, who founded the firm in 1992 after careers in business journalism, are joining Dentsu Aegis Network’s leadership team under South Asia CEO Ashish Bhasin.
Bhasin said Perect is the company’s first PR agency in India. He noted Perfect has the scale to service large clients with a national footprint in the country.
Perfect will retain its name. Clients include Nolia, Honda and Coca-Cola.
Cherian and Kewalramani said in a joint statement that their firm needed a global partner to accelerate growth and tap into the latest global platforms and tools.
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