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There are multiple factors startup founders need to consider before bringing in PR resources—whether agency or in-house.

Apple’s recent announcement of a new call screening feature in iOS 26 is generating some speculation that it could disrupt the polling industry, but it’s not time for pollsters to panic. Accurate surveys, political polls and other research programs are still possible—but as always, researchers must adapt to effectively reach consumers, voters and the audiences that matter to them. 

Karen Clyne, a technology veteran of BCW, MWWPR and Blackberry, has joined Wachsman as managing director, America.

A bylined article is one of the most effective tools available for establishing credibility with a target audience because it showcases you as a thought leader in your field.

Tech companies can no longer have marketing communications operate in a silo; the key to building brand visibility and engaging audiences today means integrating resources, messages and channels to deliver greater impact.