 Jason Neubauer |
Krupp Kommunications (K2) has been named the agency of record for Jason Neubauer’s forthcoming TV show and book “The Santa Claus Affect,” which uses personal anecdotes and stories from top social media influencers and celebrities to help people see that they too can succeed – but only when combined with community action. Neubauer received the 2017 Internet Marketer of the Year and best Social Media Campaign Millennial Engagement awards from the Internet Marketing Association. The trailer for the initiative earned more than 20 million views on Facebook in 45 days. K2 will work with Neubauer and his team to develop and execute a strategic communications campaign with a focus on raising mass awareness of the initiative and inspiring action. Part of these efforts will build on Neubauer’s presence as a thought-leader and extending his expertise and “The Santa Claus Affect” messaging through speaking engagements, as well as digital, print and other media channels. “We’re proud to join Neubauer in this effort as it reflects our own values at K2 and our established presence as integrated marketing experts in elevated living,” said agency founder and CEO Heidi Krupp.
 |
Tilson PR has added RiverWalk Resort at Loon Mountain and Seven Birches Winery, both located in Lincoln, NH, to its client roster. Tilson’s campaign for RiverWalk, which says it aims to offer guests a vacation home experience without the burdens of home ownership, will be targeted at consumers who participate in skiing and other outdoor activities, including those who grew up enjoying New Hampshire ski vacations. For Seven Birches Winery, Tilson will work to gain attention for the Seven Birches Barrel Club, which gives members the opportunity to create their own special vintage. “We are thrilled to have the Tilson team aboard,” said RiverWalk CEO Dennis M. Ducharme. “We value their expertise in communicating our unique fractional ownership model, alongside our luxury brand messaging.” Tilson also recently completed a project for Huntington, MA-based Talbots, conducting traditional and influencer outreach to support the brand’s 70th anniversary.
 |
Rubenstein Public Relations has been named the agency of record for the Mayshad Foundation, a 501(c) (3) non-profit organization. Founded in 2014 by Nezha Alaoui, a photographer and humanitarian worker at the United Nations, the foundation’s mission is to initiate, develop and implement grassroots-level projects focused on education, youth engagement and empowerment, social entrepreneurship and climate change in communities throughout Africa. RPR will raise awareness of Mayshad Foundation activities through a targeted media relations campaign in the U.S.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
