Krupp Kommunications (K2) has been named the agency of record for Jason Neubauer’s forthcoming TV show and book “The Santa Claus Affect,” which uses personal anecdotes and stories from top social media influencers and celebrities to help people see that they too can succeed – but only when combined with community action. Neubauer received the 2017 Internet Marketer of the Year and best Social Media Campaign Millennial Engagement awards from the Internet Marketing Association. The trailer for the initiative earned more than 20 million views on Facebook in 45 days. K2 will work with Neubauer and his team to develop and execute a strategic communications campaign with a focus on raising mass awareness of the initiative and inspiring action. Part of these efforts will build on Neubauer’s presence as a thought-leader and extending his expertise and “The Santa Claus Affect” messaging through speaking engagements, as well as digital, print and other media channels. “We’re proud to join Neubauer in this effort as it reflects our own values at K2 and our established presence as integrated marketing experts in elevated living,” said agency founder and CEO Heidi Krupp.
Tilson PR has added RiverWalk Resort at Loon Mountain and Seven Birches Winery, both located in Lincoln, NH, to its client roster. Tilson’s campaign for RiverWalk, which says it aims to offer guests a vacation home experience without the burdens of home ownership, will be targeted at consumers who participate in skiing and other outdoor activities, including those who grew up enjoying New Hampshire ski vacations. For Seven Birches Winery, Tilson will work to gain attention for the Seven Birches Barrel Club, which gives members the opportunity to create their own special vintage. “We are thrilled to have the Tilson team aboard,” said RiverWalk CEO Dennis M. Ducharme. “We value their expertise in communicating our unique fractional ownership model, alongside our luxury brand messaging.” Tilson also recently completed a project for Huntington, MA-based Talbots, conducting traditional and influencer outreach to support the brand’s 70th anniversary.
Rubenstein Public Relations has been named the agency of record for the Mayshad Foundation, a 501(c) (3) non-profit organization. Founded in 2014 by Nezha Alaoui, a photographer and humanitarian worker at the United Nations, the foundation’s mission is to initiate, develop and implement grassroots-level projects focused on education, youth engagement and empowerment, social entrepreneurship and climate change in communities throughout Africa. RPR will raise awareness of Mayshad Foundation activities through a targeted media relations campaign in the U.S.