The "millennial" demographic coveted by marketers and advertisers is a consumer force that will trump the Baby Boomers, but targeting the generation born since the early 1980s requires a deft, engaging and authentic approach, Evan Shapiro, president of the cable network Pivot, told Gibbs & Soell's annual conference in New York this month.
"Billy Lynn's Long Halftime Walk," a funny but biting critique of the Iraqi invasion and America's indifference to the conflict, is the best book on the practice of PR since Christopher Buckley’s masterpiece, "Thank You for Smoking" of 1994.
DiMassimo Goldstein the aggressive independent ad agency in Manhattan’s Flatiron District has named Sarah Block as PR director to integrate strategic communications with DG's earned/social/paid offerings.
Gossip columnists, who like to expose the "humanity" and "feet of clay" of overblown celebs, politicians and other public figures, will treat you "a little gentler" if you talk to them.
The McDonald's restaurant on Madison Ave. and 40th St. is now in its second day of a shutdown, a closure ordered by New York City’s Dept. of Health and Hygiene’s Division of Environmental Health.
The Vermont Dairy Promotion Council has cast an RFP to promote the state's key dairy industry and tout findings of a study underway on the sector's economic impact.
Bob Gray, whose clients included Haitian dictator "Baby Doc" Duvalier, the Church of Scientology, Teamsters and Kennedy Center for Performing Arts, died April 18 from heart troubles at a Miami hospital.
Bliss Integrated Communication has regained its independence as a three-member management team has bought the $6.4M New York-based shop from Dudnyk Exchange advertising agency of Horsham, PA.
University of Denver Law Dean Martin Katz has rejected a request by this website that the law school perform a mediating role in the battle between PR Society of America and writers and reporters.
Libby Schnee, a Burson-Marsteller and Teneo Strategy alum focused on corporate foundations, philanthropy and non-profits, has taken the reins of Fenton's New York office as general manager.
FTI Consulting and Rubenstein Associates worked the PR front for Apollo Global Management's acquisition of bankrupt Classic Party Rentals, the country's largest event rental services provider.
Sorini, Samet & Associates is working to encourage Congress to pass free trade zones to promote development in areas devastated by Typhoon Haiyan (Yolanda) in November. The storm killed more than 6,300 people and affected 16M others.
By Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
By Fraser Seitel
It still makes great good sense for a
corporate buyer to be cautious before hiring a public relations agency. Read more...
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
The "millennial" demographic coveted by marketers and advertisers is a consumer force that will trump the Baby Boomers, but targeting the generation born since the early 1980s requires a deft, engaging and authentic approach, Evan Shapiro, president of the cable network Pivot, told Gibbs & Soell's annual conference in New York this month.
"Billy Lynn's Long Halftime Walk," a funny but biting critique of the Iraqi invasion and America's indifference to the conflict, is the best book on the practice of PR since Christopher Buckley’s masterpiece, "Thank You for Smoking" of 1994.
Former Massachusetts Congressman Bill Delahunt has a $180K six-month contract to promote positive relations between Azerbaijan and the U.S.
DiMassimo Goldstein the aggressive independent ad agency in Manhattan’s Flatiron District has named Sarah Block as PR director to integrate strategic communications with DG's earned/social/paid offerings.
Gossip columnists, who like to expose the "humanity" and "feet of clay" of overblown celebs, politicians and other public figures, will treat you "a little gentler" if you talk to them.
The McDonald's restaurant on Madison Ave. and 40th St. is now in its second day of a shutdown, a closure ordered by New York City’s Dept. of Health and Hygiene’s Division of Environmental Health.
The Vermont Dairy Promotion Council has cast an RFP to promote the state's key dairy industry and tout findings of a study underway on the sector's economic impact.
Bob Gray, whose clients included Haitian dictator "Baby Doc" Duvalier, the Church of Scientology, Teamsters and Kennedy Center for Performing Arts, died April 18 from heart troubles at a Miami hospital.
Countdown begins for Mary Barra, the new General Motors chief who appears to have been set up for a fall.
The state-backed agency that markets Alaskan seafood is reviewing its $1M consumer and trade PR account with an open call for pitches through May.
Mark Hass, former CEO of Manning Selvage & Lee, is leaving the 
University of Denver Law Dean Martin Katz has 
Libby Schnee, a Burson-Marsteller and Teneo Strategy alum focused on corporate foundations, philanthropy and non-profits, has taken the reins of Fenton's New York office as general manager.
FTI Consulting and Rubenstein Associates worked the PR front for Apollo Global Management's acquisition of bankrupt Classic Party Rentals, the country's largest event rental services provider.
Sorini, Samet & Associates is working to encourage Congress to pass free trade zones to promote development in areas devastated by Typhoon Haiyan (Yolanda) in November. The storm killed more than 6,300 people and affected 16M others.
Entertainment PR firm Rogers & Cowan has acquired social media shop Black Sheep SMG, adding digital staffers on both coasts.
Peter Land is gone as senior VP-communications at AOL in a continuing shuffle of its PR ranks under CEO Tim Armstrong.
