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O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Oct. '16 Healthcare & Medical PR Magazine
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Fri., Oct. 28, 2016
Better Understanding Cancer Patients' Needs
By Jill Dosik
Jill Dosik How communications focused on science and innovation can better serve and respond to patient voices.
Category: Healthcare PR
Fri., Oct. 28, 2016
Finn Partners Hires Health Practice Partner
By Jon Gingerich

Arielle Bernstein Pinsof Finn Partners has appointed Arielle Bernstein Pinsof to serve as a partner in the agency’s health practice.

Category: Personnel Appointments
Fri., Oct. 28, 2016
The Beginning of Public Relations
By Ronn Torossian
Ronn Torossian Edward Bernays, "the father of public relations," would have been 125 years old this month.

Category: Professional Development
Fri., Oct. 28, 2016
Petrikin to Exit Top Communications Slot at 20th Century Fox
By Editorial Staff
20th Century FoxChief communications officer for studio giant Twentieth Century Fox will step down at the end of the year to start his own firm.
Category: Corporate Communications
Fri., Oct. 28, 2016
U.K. Wi-Fi Bill Alarms Health Advocates
By Jack O'Dwyer

Parliament, U.K.The U.K.’s “Digital Economy Bill,” adopted yesterday, has alarmed radiation health advocates who say it will unleash dangerous 5G microwave spectra without adequate testing.

Category: Healthcare PR
Thu., Oct. 27, 2016
FTI Revenues Tumble in Q3
By Jon Gingerich
FTIRevenues were down at FTI’s communications division as well as agency-wide in 2016’s third quarter.
Category: Marketing Communications
Thu., Oct. 27, 2016
APCO Selects Shapard to Lead CSR
By Editorial Staff
Allen ShapardW. Allen Shapard, expert in helping clients increase global awareness, joins APCO to expand corporate responsibility and social impact services.
Category: CSR - Corporate Social Responsibility
Thu., Oct. 27, 2016
Getting the Most Out of Your Pitching Hours
By Alessandra Nagy

Alessandra Nagy How PR pros can make the most of the few, precious hours they've allocated to securing media placements for clients.

Category: Professional Development
Thu., Oct. 27, 2016
Granz Picked by Rogers & Cowan to Grow Consumer Brand Biz
By Editorial Staff
Alisa GranzAlisa Granz comes over from Ketchum and will spearhead R&C's consumer practice.
Category: Entertainment & Sports PR
Thu., Oct. 27, 2016
Trust is What’s Ailing Healthcare
By Kriste Goad

Kriste Goad A trust deficit exists in healthcare: among health systems, health plans, physicians and patients. Healthcare organizations can close those internal and external gaps by utilizing several essential elements that drive and establish trust in brands.

Category: Healthcare PR
Thu., Oct. 27, 2016
Maccabee Makes Triple Play
By Editorial Staff
FlyOver America Halloween EventFlyover America, Edina Realty and Minneapolis Marriott Southwest hotel have signed up for Maccabee's PR and social media marketing expertise.
Category: News of Accounts
Thu., Oct. 27, 2016
McCarthy Must Be Smiling
By Joe Honick
Joe HonickJust as Joe McCarthy targeted anyone he felt fit to label communists, unpatriotic or worse, the candidate now carrying the banner of the Republican party is wielding similarly dangerous, accusatory language regarding his opponent and the election process.
Category: Public Affairs Commentary
Thu., Oct. 27, 2016
FH Promotes Sweetman to New Global Role
By Jon Gingerich
Della Sweetman FleishmanHillard has appointed Della Sweetman to the role of chief business development officer.
Category: Personnel Appointments
Thu., Oct. 27, 2016
Clinton, Trump Support Anti-Porn Initiatives
By Jack O'Dwyer

Enough Is Enough groupPresidential candidates Hillary Clinton and Donald Trump are supporting stricter control of sexual content on the internet as advocated by numerous public interest groups.

Category: Healthcare PR
Thu., Oct. 27, 2016
FCC Passes New Rules to Protect Online Privacy; Media's Extermination of Bernie Sanders; Trump Inspires Protest Music
By Editorial Staff
FCC passes rules to protect online privacyDigital The FCC passes sweeping new rules to protect your online privacy (Wash. Post)

Feel the Bern The media’s extermination of Bernie Sanders, and real reform (Harper's)

Music Donald Trump is terrific protest-music inspiration (The Atlantic)

Twitter Messaging service to cut 9% of workforce as revenue growth slows (WSJ)

Economy Will a Hillary Clinton presidency lead to another Wall Street banking crisis? (Huffington Post)

Trump Linguistic analysis shows Trump's language registers as more feminine than 34 other politicians (Slate)

Category: PR Links
Wed., Oct. 26, 2016
PAN Looks to Frost to Drive Digital
By Editorial Staff
Michele FrostAs VP of Digital, Michele Frost will lead efforts to integrate digital offerings for PAN’s tech, healthcare and consumer clients.
Category: Technology PR
Wed., Oct. 26, 2016
Integrated Communications in the Life Sciences
By James Heins
James HeinsIn the life sciences and medical tech sectors, integrated communications services are an effective way to reach key stakeholders, key influencers, patients, advocacy groups and the investment community.
Category: Healthcare PR
Wed., Oct. 26, 2016
Former De Blasio Spokesperson Moves to Fenton
By Jon Gingerich
Karen HintonFormer de Blasio press secretary Karen Hinton has joined progressive PR shop Fenton as chief strategy officer and managing director.
Category: Public Affairs
Wed., Oct. 26, 2016
Tailor Pitches to Pique Media's Interest
By Christine O'Dwyer
WWPR - Washington Women in PRTop media pros revealed how they keep up with the news and go about planning and selecting stories at a Washington Women in PR roundtable discussion.
Category: Professional Development
Wed., Oct. 26, 2016
Obama Admin Alum Goes to GSG
By Jon Gingerich
Marissa PadillaMarissa Padilla has joined public affairs shop Global Strategy Group in the role of vice president.
Category: Public Affairs

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Commentary &
Prof. Development:
Thu., Oct. 27
Trust is What’s Ailing Healthcare
By Kriste Goad
Kriste Goad

Thu., Oct. 27
McCarthy Must Be Smiling
By Joe Honick
Joe Honick

Thu., Oct. 27
Getting the Most Out of Your Pitching Hours
By Alessandra Nagy
Alessandra Nagy

Wed., Oct. 26
Integrated Communications in the Life Sciences
By James Heins
James Heins

Tue., Oct. 25
NBC Doubling Down on Buzzfeed
By Ronn Torossian
Ronn Torossian

Tue., Oct. 25
The Problem with Cable TV Political Coverage
By Arthur Solomon
arthur solomon

Tue., Oct. 25
Leveraging Technology to Shape Health Messaging
By John Carnett
John Carnett

Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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