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Mon., Oct. 24, 2016
Consumers, CMOs Cautiously Embrace AI
By Jon Gingerich
Marketing professionals and consumers around the world appear to exhibit trepidation regarding the effects artificial intelligence may have on society and business, though all seem willing to embrace the technology nonetheless.
Category: Technology PR
Mon., Oct. 24, 2016
Cision Launches Earned Media Cloud Platform
By Jon Gingerich

CisionCision today announced the launch of a new integrated platform titled the Cision Communication Cloud.

Category: PR Services
Mon., Oct. 24, 2016
PR Boutiques Adds Netherlands & San Fran Agencies
By Editorial Staff
PR Boutiques Int'lGoing into its 10th year PR Boutiques International continues to grow with new member agencies in Netherlands and San Francisco.
Category: PR Groups
Mon., Oct. 24, 2016
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri How to maximize unbranded healthcare communications to drive brand awareness.
Category: Healthcare PR
Mon., Oct. 24, 2016
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine WilliamsTrump's high-octane personality and his reckless rhetoric proved to be his undoing during the final debate with Hillary Clinton.
Category: Public Affairs Commentary
Mon., Oct. 24, 2016
Oceania Sails to Spring O’Brien
By Jon Gingerich

Oceania Spring O’Brien has been hired by luxury cruise line Oceania Cruises to handle North American PR.

Category: Travel PR
Mon., Oct. 24, 2016
Since Earned Media Is “Harder" to Obtain, Branded Content Is Needed
By Jack O'Dwyer

Katie CreaserSince earned media is getting “harder to gain traction in,” PR people need to make “smart branded content recommendations for clients,” Communications Week was told Oct. 21.

Category: Media News
Mon., Oct. 24, 2016
How Donald Lost His D.C. Restaurants; Time Warner Chief Exec's Big Bet Paid Off; Corporations Ignore Whistleblowers at Their Peril
By Editorial Staff
Washington: How Donald Trump Lost His DC RestaurantsTrump Hotel How Donald Trump lost his D.C. restaurants (Washingtonian)

Time Warner Chief exec Jeffrey L. Bewkes' big bet to reject 2014 $80B takeover bid by Fox has paid off (NY Times)

Ivanka Trump's campaign is turning tide against his daughter's lifestyle brand (The Guardian)

Wells Fargo Corporations ignore whistleblowers at their peril (New Republic)

Tech Don’t give your children a smartphone (LifeSite)

Pres Campaign Changing the election process (The Monitor)
Category: PR Links
Fri., Oct. 21, 2016
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick HirigoyenIf Thursday night’s Alfred E. Smith Memorial Foundation Dinner is any indication, our two presidential candidates share a needed room for improvement in one important category: humor.
Category: Public Affairs Commentary
Fri., Oct. 21, 2016
IPG Marketing Properties Maintain Solid Gains
By Jon Gingerich
IPGInterpublic’s CMG marketing and communications unit reported strong revenue growth during 2016's third quarter.
Category: Marketing Communications
Fri., Oct. 21, 2016
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio DuranReasons why you should pencil some networking events into your social calendar.
Category: Professional Development
Fri., Oct. 21, 2016
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa KerseyHow healthcare communication professionals can drive the top line while protecting the bottom line.
Category: Healthcare PR
Fri., Oct. 21, 2016
Mobile Search Spend Grows in U.S.
By Editorial Staff
IgnitionOne Q3 Digital Marketing ReportIgnitionOne's 2016 Digital Marketing Report for Q3 shows that despite an overall 4% decrease in U.S. paid search spend year-over-year, mobile search spend is up 14%. (1 reader comment)
Category: Marketing Communications
Fri., Oct. 21, 2016
Can Machines Replace PR People? Maybe.
By Jack O'Dwyer

Communications Week panelistsAutomation in PR, with computers dealing with reporters instead of PR people, was one of the topics at Communications Week, New York, which ends today. (1 reader comment)

Category: Media News
Fri., Oct. 21, 2016
Buczkowski Becomes UCLA Extension CMO
By Jon Gingerich
Michael A. Buczkowski Michael A. Buczkowski has been named CMO of continuing education institution UCLA Extension.
Category: Personnel Appointments
Fri., Oct. 21, 2016
Joele Frank Maintains Deal PR Lead Through Q3
By Editorial Staff
The Deal - Top M&A PR advisorsJoele Frank, Wilkinson Brimmer Katcher kept pace atop M&A PR advisors in the US through the third quarter, advising 79 transactions so far this year.
Category: M&A
Thu., Oct. 20, 2016
Santa Monica Seeks Marketing Help
By Jon Gingerich

Santa MonicaSanta Monica is looking for a marketing agency to provide marketing and community outreach services.

Category: RFPs
Thu., Oct. 20, 2016
North American Revenues at Publicis Continue to Slide
By Jon Gingerich

PublicisOverall growth was down and organic growth slowed to a trickle at Publicis Groupe for the third quarter of 2016.

Category: Marketing Communications
Thu., Oct. 20, 2016
Healthy Reputations Essential in Healthcare
By Gil Bashe
Gil BasheKristie Kuhl Pharma companies that forget they co-exist within the health ecosystem along with physician, payer, policymaker and the patient sectors are placing their reputations at risk.
Category: Healthcare PR
Thu., Oct. 20, 2016
INK & ROSES Takes a Stroll With BABYZEN
By Editorial Staff
BABYZen strollerLifestyle, beauty and consumer health PR specialist INK & ROSES is now AOR for BABYZEN, maker of luxury baby strollers.
Category: Lifestyle PR
Thu., Oct. 20, 2016
Leggio Logs On as CMO of Flashpoint
By Editorial Staff
Jennifer LeggioJennifer Leggio brings 20 years of experience in security and tech marcom to Flashpoint's team of "white hat hackers and intel geeks" specializing in business risk intelligence.
Category: Corporate Communications

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Healthcare &
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Commentary &
Prof. Development:
Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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June, Multicultural/Diversity & Int'l PR
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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