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O'Dwyer's May '15 PR Firm Rankings Magazine
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 

  

Tue., May 26, 2015
Indiana Gov Mike Pence Revamps PR
By Greg Hazley
 
shelley triolIndiana Gov. Mike Pence, whose signing of a controversial religious discrimination law drew widespread scorn against his administration and state,  has brought in a new communications director.
Category: Public Affairs
Tue., May 26, 2015
Herbalife Bolsters PR, Corporate Affairs
By Greg Hazley
 
megan jordanHerbalife, the weight loss and nutrition company facing Justice Dept. scrutiny and ongoing attacks from a prominent hedge fund, has bolstered its corporate affairs operation, including the addition of a new global communications exec.
Category: Corporate Communications
 
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Tue., May 26, 2015
FedEx Delivers PR to Burson-Marsteller
By Greg Hazley
 
fedexBurson-Marsteller has received global PR and corporate communications duties from FedEx after a review.
Category: Corporate Communications
Tue., May 26, 2015
PR Links of the Day - 5-26-2015
By Greg Hazley
 
Profile Why PR gurus always print the myth (GQ) 
Content When it's OK for native ads to fool the reader (L. Hoffman) 
Firms 8 corporate comms. tips for hiring a PR firm (F. Strong) 
PR 101 Working with high-profile bloggers (K. Geier) 
Environment EPA under fire for social media campaign on water regs (Fox News) 
Analysis The Hillary Clinton PR campaign (G. Dietrich) 
Social Why three physician 'superusers' have prioritized Twitter(B. Reid) 
PR 101 Scoring with the business press (L. Grant) 
Vid Learn the six key principles of persuasion with this video(Lifehacker)
Media Fusion Media aims at Millennials, struggles to find its identity (NY Times)
Category: PR Links
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Tue., May 26, 2015
Krisiukenas Builds Biz for Marketing Maven in NY
By Greg Hazley
 
john krisiukenasJohn Krisiukenas, a former NHL PR exec and Next Fifteen senior VP, has moved to Marketing Maven as a managing director in its New York office.
Category: PR Firms
Tue., May 26, 2015
M&A Pro Jacobs to Abernathy
By Greg Hazley
 

jeremy jacobsJeremy Jacobs, senior VP focused on financial communications at FleishmanHillard, has moved to The Abernathy MacGregor Group as a managing director.

Category: M&A
Tue., May 26, 2015
NYT's Sulzberger Will Discuss Paper's Future June 15
By Jack O'Dwyer
 

arthur sulzbergerNew York Times publisher Arthur Sulzberger Jr., who is worried about the “sustainability” of the paper, will face a packed house of 624 at the Kaye Playhouse at Hunter College at 6 p.m. June 15.

Category: Media News
Fri., May 22, 2015
How Climate Change Impacts Health Communications
By Jeanine O'Kane
 

Jeanine O'KaneA 20-year study authored by Global Health Institute researchers at the University of Wisconsin-Madison found that climate change could have profound public health consequences. While such a sweeping statement can be hard to put into perspective, a glance at today’s headlines shows repercussions already affecting the health sector.

Category: Healthcare PR
Fri., May 22, 2015
How Digital Changed Communications Measurement
By Erika Kauffman
 
Erika KauffmanDigitalization has provoked continuous changes in what and how PR pros analyze and measure — and nowhere has this measurement proven more valuable than in social media.
Category: PR Measurement & Analytics
Fri., May 22, 2015
Worried Sulzberger to Discuss NYT's Future at Hunter June 15
By Jack O'Dwyer
 

Arthur Sulzberger Jr.Arthur Sulzberger Jr., publisher of the New York Times, which lost $14.3M in Q1 and has roiled bridge and chess fans by dropping both columns, will discuss “NYT’s future” June 15 at Hunter College. It wonders about its ‘sustainability.”

Category: Media News
Thu., May 21, 2015
Children's Place Dons Sard in Proxy Fight
By Greg Hazley
 
children's placeKids clothing retailer The Children's Place is leaning on Sard Verbinnen & Co. for PR counsel as it works to placate an insurgent group of activist investor-shareholders gunning for two board seats.
Category: Financial PR & Investor Relations
Thu., May 21, 2015
Ex-Lucasfilm Comms Chief to Virtual Reality Developer Jaunt
By Greg Hazley
 
miles perkinsMiles Perkins, former head of corporate communications for Lucasfilm, has moved to virtual reality company Jaunt as VP of marketing communications.
Category: Corporate Communications
Thu., May 21, 2015
Amnesty Rips Qatar's Promised Reforms As 'PR Stunt'
By Kevin McCauley
 
amnestyAmnesty International says Qatar's promise of a year ago to improve conditions for its 1.5M migrant workers is turning out to be nothing more than a 'PR stunt.'
Category: Foreign government
Thu., May 21, 2015
PR Links of the Day - 5-21-2015
By Greg Hazley
 
Tech The top 9 digital trends to know right now (M. Fouhy & A. Branch) 
IR How an investor awareness campaign can implicate securities laws (IR Mag) 
Criticism Things that make PR people cringe: DIY PR (InkPR) 
Finance How one wealth manager hired a PR firm (WSJ) 
Tools How SEO is quickly becoming a communications function(J. Licko) 
Stunts Freightliner pulls off record projection on Hoover Dam(BizBash)
Measurement Measuring PR is more than counting articles (D. Jones) 
Social Letterman felt he wasn't clicking with the Internet - and he was right (BI) 
Int'l Corporate sponsors, Amnesty Int'l question Qatar labor rights ahead of World Cup (Slate) 
Crisis 5 lessons for PR pros from NBC's 'The Blacklist' (K. Freberg) 
Content Top 50 PR, marketing and social media podcasters to follow (S. Miller)
Category: PR Links
Thu., May 21, 2015
Chelsea Clinton Wows Internet Week
By Kevin McCauley
 
clintonChelsea Clinton addressed Internet Week today in New York, updating the audience on the role played by technology to help women and girls strive for full participation in the 21st Century.
Category: Economic Development
Thu., May 21, 2015
Blog: Tampa Bay Lightning PR Chief Defends Icing Ranger Fans
By Kevin McCauley
 
bill wickettThe Tampa Bay Lightning National Hockey League team ought to be based in Orlando because of the team's Mickey Mouse policy of banning sale of tickets to fans rooting for opposing teams
Category: PR Commentary
Thu., May 21, 2015
Ex-Senator Bond Flies Southwest Air
By Kevin McCauley
 
kit bondFormer Missouri Senator Christopher Bond has signed on as Washington representative for Southwest Airlines.
Category: Lobbying
Thu., May 21, 2015
Hinton Joins Team De Blasio
By Kevin McCauley
 
karen hintonKaren Hinton, who has handled PR in the long-running multi-billion dollar legal battle against Chevron for its alleged contamination of Ecuador, will become spokesperson for NYC mayor Bill de Blasio.
Category: Government
Thu., May 21, 2015
HB Provides PR for Legal Charge Against Bankrupt For-Profit College
By Greg Hazley
 

corinthianHellerman Baretz is providing PR support to a legal charge against bankrupt Corinthian Colleges Inc. on behalf of thousands of debt-laden students of the defunct institution.

Category: Financial PR & Investor Relations
Wed., May 20, 2015
Ad Watchdog Hits Almay for 'Simply American' Campaign
By Greg Hazley
 
almayA splashy "Simply American" campaign from Revlon's Almay cosmetics line has come under fire from ad watchdog Truth in Advertising, which says the push is deceptive about its products' origins.
Category: Beauty & Fashion PR
 
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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