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O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '15
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O'Dwyer's Nov. '15 Technology PR Magazine O'Dwyer's Nov. '15 Technology PR Magazine
O'Dwyer's PR Firm Rankings Magazine Nov. '15 Technology
PR Issue

64 pages, profiles of 43 firms specializing in tech PR, articles by experts in the field, plus ranking of technology PR firms by fees.


Wed., Nov. 25, 2015
Bloomberg Names Geddes Politics Editor
By Matthew Schwartz
John GeddesGeddes will work alongside 'Game Change' authors Mark Halperin and John Heilemann to boost Bloomberg’s coverage of the 2016 presidential election.
Category: Personnel Appointments
Wed., Nov. 25, 2015
Pew: Whites Christians No Longer a U.S. Majority
By Matthew Schwartz

Changing demographicsThe trend reminds us of a Reframe seminar we attended earlier this fall focusing on Total Market Enterprise, or having a cross-cultural approach to marketing rather than putting 'multicultural' communications in a separate box.

Category: Data
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PR Quote of
the Day

“Words, once they are printed, have a life of their own.”

--Carol Burnett
Happy Thanksgiving
Snapshots - 10/17/08
Weber Shandwick
Wed., Nov. 25, 2015
Justice Department Investigates Comcast over Ad Sales
By Jon Gingerich
Dept. of JusticeThe U.S. Department of Justice has opened a probe to determine whether Comcast's ad sales practices in local cable markets violate federal trust law.
Category: Media News
Wed., Nov. 25, 2015
CDC Says E. coli Outbreak Linked to Costco Chicken Salad
By Matthew Schwartz

CostcoThe first 24 hours after a crisis hits are the most crucial in terms of how brands try and get out from under the situation. On that front, Costco appears to be taking the path of least resistance.

Category: Crisis Communications
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Nov. 23, 2015
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Snapshots - 10/17/08
Wed., Nov. 25, 2015
Why PR Pros Can Be Thankful
By Eric Hausman
Eric HausmanWith Thanksgiving upon us, now is an opportune time to take a moment to remember what we PR professionals can be thankful for this year
Category: Public Relations
Wed., Nov. 25, 2015
Journalists Honored at Waldorf Dinner; Pledge Continued Terror Coverage
By Jack O'Dwyer

CPJ Award winnersJournalists feted at last night’s banquet in the Waldorf-Astoria said they would not be deterred in their coverage of terrorism despite imprisonment and threats to their personal safety.

Category: Media News
O'Dwyer's Directory of PR Firms
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'15 Directory
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Wed., Nov. 25, 2015
Additional Photos from the CPJ Press Freedom Awards
By Sharlene Spingler
David MuirAdditional photos from the 2015 Committee to Protect Journalists Press Freedom Awards.
Category: Media News
Wed., Nov. 25, 2015
Everyone Has a Lot to be Thankful For
By Robert Dilenschneider
Bob DilenschneiderIt’s Thanksgiving, and despite the ISIS terrorists’ threats and what they have done in Paris, Beirut, Sharm el Sheikh and Mali, we need to take a break and mark this important occasion.
Category: Public Affairs
Wed., Nov. 25, 2015
Allison Takes Boston
By Greg Hazley
matthew della croceAllison+Partners has opened a Boston outpost, its 13th US office.
Category: PR Firms
Wed., Nov. 25, 2015
PR Links: TechCrunch's Start-Up Coverage Falls Short; RBS Uses Facebook to Replace Emails...
By Greg Hazley

Tech TechCrunch promises stories for start-ups in contest, but often fails to deliver (IB Times) 

Politics Spokesman emails: Politico editor promised positive coverage of Chelsea Clinton (Gawker) 

Social Why Royal Bank of Scotland is using Facebook to replace company emails (BI) 

Media Training The presentation begins when you book the date (J. Newman)

Legal Attorneys for family of police shooting victim subpoena PR firm records (Greenville News) 

Media How the media blew reporting the Chicago cop's shotting of a teen (J. Warren) 

PR 101 If reporter is the 'worst' job, what can PR do to make it easier? (M. Garrett) 

Category: PR Links
Tue., Nov. 24, 2015
Rutland Regional Medical Center Names Gerianne Smart Marketing and PR Manager
By Matthew Schwartz

Gerianne SmartPrior to joining Rutland Regional, Smart owned and operated Smart Communication and was director of marketing and communications for ECHO Lake Aquarium and Science Center.

Category: Personnel Appointments
Tue., Nov. 24, 2015
Colorado PR Institution Bill Kostka Dies at 81
By Greg Hazley
bill kostkaBill Kostka Jr., who inherited and grew Denver's first PR agency over a 45-year career, died Nov. 22. He was 81.
Category: Obituary
Tue., Nov. 24, 2015
Weber Shandwick Opens Office in Brasilia
By Matthew Schwartz

BrasiliaWeber Shandwick’s expanding network in Brazil includes offices in Rio de Janeiro, São Paulo and Alphaville.

Category: PR Firms
Tue., Nov. 24, 2015
The 'Beaver' Becomes Spokesperson for 'Diabetes Solution Kit'
By Matthew Schwartz

Jerry MathersJerry Mathers, the 'Beaver' for folks of a certain age, will appear on TV and radio ads starting this month.

Category: Healthcare PR
Tue., Nov. 24, 2015
Bitcoin Transactions and PR
By Richard Goldstein
Richard GoldsteinMany companies are accepting the bitcoin as currency. Some of these companies include Dell, Intuit, Microsoft, and, to name a few. Will PR firms be on the list of companies accepting this form of currency?
Category: Financial Management
Tue., Nov. 24, 2015
Gordon Conley, JWT PR Vet, Dies at 92
By Greg Hazley
J Walter ThompsonGordon Conley, a journalist and veteran PR executive at J. Walter Thompson’s PR operation, died Oct. 26 of natural causes. He was 92.
Category: Obituary
Tue., Nov. 24, 2015
Ogilvy's Taylor Takes DC Reins for Fenton
By Greg Hazley
trish taylorTrish Taylor, senior VP in Ogilvy PR Washington's social change practice, has moved to Fenton to head its D.C. office as managing director.
Category: PR Firms
Tue., Nov. 24, 2015
PR Accounts: Renaissance NY, Arcadia Healthcare, Bandago, Colorado Edu Association...
By Greg Hazley
Renaissance HotelBusiness wins at MGA Media, Branstyle Comms., Red PR, ReviveHealth, Brandware, Airfoil, Weber Shandwick, TrizCom, Walt & Company...
Category: News of Accounts
Tue., Nov. 24, 2015
Hajdak Flows to Aqua America to Head Comms
By Greg Hazley
stacey hajdakStacey Hajdak, chief corporate comms. and public affairs officer for the Department of Defense's Defense Logistics Agency Troop Support, has moved to water utility giant Aqua America to head communications.
Category: Corporate Communications
Tue., Nov. 24, 2015
PR Links: Pfizer Defends Inversion Deal; China PR Payola; Periscope and Pharma...
By Greg Hazley

M&A Pfizer chief defends merger with Allergan as good for US (NY Times) 

China 10 takeaways from the PR in China summit that may suprise you (L. Hoffman) 

China It's time for brands and PR agencies to stop paying off the Chinese media (D. Wolf) 

Measurement Taking the measure of the PR industry (R. Grieves) 

Tools Pharma, Periscope and some regulatory questions (M. Senak) 

Corporate Use storytelling to explain your company's purpose (HBR) 

Travel Luxembourg goes in for an image makeover (NY Times) 

Gender Women make little progress in narrowing media gender gap (Newsweek) 

Politics Dear media, stop freaking out about Donald Trump's polls (N. Silver) 

PR 101 6 common client problems faced by PR freelancers (PRC) 

Social The NBA climbs the social media ladder (WSJ) 

Category: PR Links
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Nov. '15 Technology PR Magazine

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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
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October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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