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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 

  

Tue., Mar. 31, 2015
National Peanut Board Cracks Open MarComm RFP
By Kevin McCauley
 
Natl Peanut BoardThe National Peanut Board is gearing up for a review of its advertising, marketing and PR campaigns this summer in Atlanta.
Category: RFPs
Tue., Mar. 31, 2015
Blog: Angie's List Serves as Model Corporate Citizen
By Kevin McCauley
 
Angie's ListKudos to Indianapolis-based Angie's List for its forceful response to Indiana's Orwellian-named Religious Freedom Restoration Act, anti-gay and lesbian law. Hoosier State now known for something more than love of basketball.
Category: PR Commentary
 
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Today's Poll:
Germanwings
After the Germanwings crash, Lufthansa needs to:
Fold the brand
Audit its screening procedures
Defend itself better
Go dark
View past polls
Snapshots - 10/17/08
 
Weber Shandwick
 
Tue., Mar. 31, 2015
Charter Acquires Bright House
By Kevin McCauley
 
Charter Communications is buying a majority stake in Bright House Networks, the country's No. 6 cable TV operator, from Advance/Newhouse Partnership for $10.4B.
Category: Media News
Tue., Mar. 31, 2015
PR Firms Need to Work on Mobile-Friendliness
By John O'Dwyer
 

Google mobile-friendly websitesOnly 55 of 96 websites belonging to the PR firms in O’Dwyer’s 2015 rankings meet Google’s mobile-friendly criteria, according to a study by Didit Communications.

Category: Technology PR
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March 30, 2015
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Tue., Mar. 31, 2015
Amazon Hires Airline Pilot Lobbyist For Drone Unit
By Kevin McCauley
 
Amazon droneSean Cassidy, who was top lobbyist at the Air Line Pilots Assn. has moved to Amazon to handle its emerging package delivery by drone service.
Category: Lobbying
Tue., Mar. 31, 2015
NYT Names Wilson Digital Guru
By Kevin McCauley
 

Kinsey WilsonKinsey Wilson, who joined the New York Times as strategy & innovation editor last month from NPR, has been named executive VP/product & technology.

Category: Media News
Tue., Mar. 31, 2015
Cablevision Bids Buck for Daily New
By Kevin McCauley
 
James DolanCablevision Systems Corp. CEO Jim Dolan plans to bid $1 for the New York Daily News.
Category: Media News
Tue., Mar. 31, 2015
Weight Watchers Trims Ad, PR Roster
By Greg Hazley
 

wwStruggling Weight Watchers has trimmed its agency roster of Weiden + Kennedy (advertising) and Ketchum (PR).

Category: Food & Beverage PR
Mon., Mar. 30, 2015
Newlink Brings Juan Valdez Back
By Kevin McCauley
 
juan valdezNewlink America is bringing back Juan Valdez, the iconic logo/character of Colombian coffee, to the US to guide the opening of units his cafes.
Category: consumer
Mon., Mar. 30, 2015
Howie Schultz Goes Over the Cliff
By Fraser Seitel
 
seitelStarbucks' "Race Together" boondoggle ranks as one of the worst communications campaigns in modern history. It showcases the need for PR people to stand up to the whims of strong-headed CEOs.
Category: PR Commentary
Mon., Mar. 30, 2015
PR Links of the Day - 3-30-2015
By Greg Hazley
 
Tools Four ways to use Meerkat for PR (A. Liberge) 
Apology Political PR pro apologizes for explosion site selfie (Daily Mail) 
Perspective What I learned from both journalism and PR (G. Rudawsky) 
PR 101 Editor to PR people: We're not publicists (Romenesko) 
Digital How a brand can use influencers to target a new niche (T. Weinberg) 
Stats Gun deaths poised to surpass auto deaths for first time in US (Atlantic) 
Autos Tesla to unveil something 'major,' not a car (Consumerist)
Autos Lincoln revives Continental for image boost (USA Today) 
Tech The Internet has been a colossal economic disappointment(HBR)
Category: PR Links
Mon., Mar. 30, 2015
O'Reilly Computes for Edelman
By Kevin McCauley
 

martin o'reillyEdelman has hired Martin O'Reilly, who was chief information officer at Burson-Marsteller, as its global CIO and technology officer.

Category: PR Firms
Mon., Mar. 30, 2015
Dempster Swarms to McBee
By Kevin McCauley
 
Will Dempster, who was a key aide to 2014 defeated Democratic Senator Mary Landreau, has joined McBee Strategic Consulting as VP in its communications practice.
Category: Energy PR
Mon., Mar. 30, 2015
Phillips 66 Vet to Run Saxum Houston
By Greg Hazley
 
kristi desJarlaiKristi DesJarlais, manager of corporate reputation and brand at Phillips 66 , has moved to Saxum in Houston as senior VP and GM of the outpost.
Category: PR Firms
Mon., Mar. 30, 2015
PR Profs Assess PRSA's Flawed Awards Program
By Jack O'Dwyer
 

profsThree PR Ph.D's are assessing PRSA's awards program. But they also need to consider what is meant by "PR" these days -- just what are the "outcomes" and goals that are being sought. 

Category: PRSA
Fri., Mar. 27, 2015
Military, Overseas Voting Program Casts PR RFP
By Greg Hazley
 
fvapThe federal program that ensures the right to vote for military service members, families and overseas citizens has cast an RFP for a communications firm.
Category: RFPs
Fri., Mar. 27, 2015
Content, Outreach Marketing Emerge with PR
By Mike Crawford
 
mike crawfordInstead of just telling targeted audiences what they need to know about a brand, content and outreach marketing allow brands to participate in two-way dialogue.
Category: Content
Fri., Mar. 27, 2015
Pilots Groups Hit Media, Leaks on Germanwings Crash
By Greg Hazley
 
fvrThe Montreal-based International Federation of Air Line Pilots Associations condemned the "leaking" of content from the Germanwings Flight 9525 cockpit voice recorder, following the jetliners crash in the French Alps on March 24.
Category: Crisis Communications
Fri., Mar. 27, 2015
Edelman Adds Havas Talent
By Kevin McCauley
 
david greenbaumDavid Greenbaum, Havas Worldwide veteran, has joined Edelman as managing director of its digital group in the Windy City.
Category: PR Firms
Fri., Mar. 27, 2015
PR Jobs of the Week
By Greg Hazley
 
Communications and PR job listings from odwyerpr.com this week. 
Category: PR Jobs
 
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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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