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O'Dwyer's Inside News of Public Relations & Marketing Communications - Broadcast Media Services & Social Media PR: Apr. '14
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Thu., Apr. 24, 2014
Targeting Millennials? First, Don't Call Them That
By Greg Hazley

shapiroThe "millennial" demographic coveted by marketers and advertisers is a consumer force that will trump the Baby Boomers, but targeting the generation born since the early 1980s requires a deft, engaging and authentic approach, Evan Shapiro, president of the cable network Pivot, told Gibbs & Soell's annual conference in New York this month.

Category: Media News
Thu., Apr. 24, 2014
PR Links of the Day
By Greg Hazley
Social Turning the NYPD's social media fail into long term engagement (E. Port) 
Tools What PR pros need to know about Facebook's new FB Newswire (S. Skerik) 
Tools Facebook launches FB Newswire to try to be a journalist's best friend (TC) 
Crisis Fines and headlines: 5 tips to prepare for a crisis before it happens (L. Kersey) 
Sports How Skechers beat Nike in the Boston Marathon(Deadspin) 
Media Ladies Home Journal to fold after 131 years (Ad Age) 
Mentors How to make the most of your PR intern (E. Friedman) 
Meta Is the age of the independent PR blogger over? (A. Hanson) 
Finance Pikett's hit book 'Capital' in a lot less than 696 pages(HBR) 
RFP Communications consultant for First 5 Monterey - CA (.doc)
Category: PR Links
Thu., Apr. 24, 2014
'Billy Lynn's Long Halftime Walk' is PR Gem
By Kevin McCauley
"Billy Lynn's Long Halftime Walk," a funny but biting critique of the Iraqi invasion and America's indifference to the conflict, is the best book on the practice of PR since Christopher Buckley’s masterpiece, "Thank You for Smoking" of 1994.
Category: Book Review
Thu., Apr. 24, 2014
Ex-Congressman Speaks for Azerbaijan
By Kevin McCauley
delahuntFormer Massachusetts Congressman Bill Delahunt has a $180K six-month contract to promote positive relations between Azerbaijan and the U.S.
Category: Public Affairs
Thu., Apr. 24, 2014
DG Ad Agency Hires PR Director
By Kevin McCauley

blockDiMassimo Goldstein the aggressive independent ad agency in Manhattan’s Flatiron District has named Sarah Block as PR director to integrate strategic communications with DG's earned/social/paid offerings.

Category: Public Relations
Thu., Apr. 24, 2014
Talk to Gossip Columnists - Don't Stiff Them
By Jack O'Dwyer

gossipGossip columnists, who like to expose the "humanity" and "feet of clay" of overblown celebs, politicians and other public figures, will treat you "a little gentler" if you talk to them.

Category: Media News
Thu., Apr. 24, 2014
McDonald's Served Huge PR Blow on Madison Ave
By Kevin McCauley
mcdonald'sThe McDonald's restaurant on Madison Ave. and 40th St. is now in its second day of a shutdown, a closure ordered by New York City’s Dept. of Health and Hygiene’s Division of Environmental Health.
Category: Crisis Communications
Thu., Apr. 24, 2014
Vermont Dairy Sector Grazes for Firm
By Greg Hazley
vermontThe Vermont Dairy Promotion Council has cast an RFP to promote the state's key dairy industry and tout findings of a study underway on the sector's economic impact.
Category: RFPs
Thu., Apr. 24, 2014
Legendary Lobbyist Bob Gray Dies at 92
By Kevin McCauley
bob grayBob Gray, whose clients included Haitian dictator "Baby Doc" Duvalier, the Church of Scientology, Teamsters and Kennedy Center for Performing Arts, died April 18 from heart troubles at a Miami hospital.
Category: Obituary
Wed., Apr. 23, 2014
PR Links of the Day
By Greg Hazley
PR 6 PR insights from Pew's State of the Media 2014 (L. Hoffman)
Food The current state of the lime crisis (J. Haapeniemi) 
Healthcare Easter deals in pharma (WaggEd) 
Profile Talent advice from an unlikely PR CEO (M. Shaw) 
Tech 3 tips for becoming a digitally fluent PR pro (Lucas Stewart) 
Legal Tough Mudder sued after death (Outside) 
RFP Strategic comms. audit, Montgomery College (MD) 
Healthcare Why your hospital needs a chief content officer (S. Meis) 
OmniPub Tax issues snag Omnicom-Publicis deal (WSJ) 
Q&A Chinese firm founders on being acquired by H+K (MI)
Category: PR Links
Wed., Apr. 23, 2014
PR Countdown Begins for GM's Barra
By Kevin McCauley
mary barraCountdown begins for Mary Barra, the new General Motors chief who appears to have been set up for a fall.
Category: Crisis Communications
Wed., Apr. 23, 2014
Alaska Seafood Industry Trolls for PR
By Greg Hazley

salmonThe state-backed agency that markets Alaskan seafood is reviewing its $1M consumer and trade PR account with an open call for pitches through May.

Category: RFPs
Wed., Apr. 23, 2014
Bliss Regains Independence in Buyout
By Kevin McCauley
blissBliss Integrated Communication has regained its independence as a three-member management team has bought the $6.4M New York-based shop from Dudnyk Exchange advertising agency of Horsham, PA.
Category: PR Firms
Wed., Apr. 23, 2014
Hass Exits Edelman
By Kevin McCauley
mark hassMark Hass, former CEO of Manning Selvage & Lee, is leaving the Edelman US presidency post to pursue other interests.
Category: PR Firms
Wed., Apr. 23, 2014
Denver Law Dean Nixes PRSA Mediator Role
By Jack O'Dwyer

agUniversity of Denver Law Dean Martin Katz has rejected a request by this website that the law school perform a mediating role in the battle between PR Society of America and writers and reporters.

Category: PRSA
Wed., Apr. 23, 2014
Schnee Joins Fenton as NY GM
By Greg Hazley
libby schneeLibby Schnee, a Burson-Marsteller and Teneo Strategy alum focused on corporate foundations, philanthropy and non-profits, has taken the reins of Fenton's New York office as general manager.
Category: PR Firms
Wed., Apr. 23, 2014
FTI, Rubenstein Advise Event Giant's Fire Sale
By Greg Hazley
partyFTI Consulting and Rubenstein Associates worked the PR front for Apollo Global Management's acquisition of bankrupt Classic Party Rentals, the country's largest event rental services provider.
Category: Financial PR & Investor Relations
Wed., Apr. 23, 2014
Sorini Samet Works for Philippine Typhoon Relief
By Kevin McCauley
haiyanSorini, Samet & Associates is working to encourage Congress to pass free trade zones to promote development in areas devastated by Typhoon Haiyan (Yolanda) in November. The storm killed more than 6,300 people and affected 16M others.
Category: Lobbying
Wed., Apr. 23, 2014
Rogers & Cowan Acquires Social Media Firm
By Greg Hazley
black sheepEntertainment PR firm Rogers & Cowan has acquired social media shop Black Sheep SMG, adding digital staffers on both coasts.
Category: Entertainment & Sports PR
Tue., Apr. 22, 2014
Land Ends at AOL
By Kevin McCauley
Peter LandPeter Land is gone as senior VP-communications at AOL in a continuing shuffle of its PR ranks under CEO Tim Armstrong.
Category: Corporate Communications
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