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Fri., Mar. 27, 2015
Military, Overseas Voting Program Casts PR RFP
By Greg Hazley
 
fvapThe federal program that ensures the right to vote for military service members, families and overseas citizens has cast an RFP for a communications firm.
Category: RFPs
Fri., Mar. 27, 2015
Content, Outreach Marketing Emerge with PR
By Mike Crawford
 
mike crawfordInstead of just telling targeted audiences what they need to know about a brand, content and outreach marketing allow brands to participate in two-way dialogue.
Category: Content
 
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After the Germanwings crash, Lufthansa needs to:
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Fri., Mar. 27, 2015
Pilots Groups Hit Media, Leaks on Germanwings Crash
By Greg Hazley
 
fvrThe Montreal-based International Federation of Air Line Pilots Associations condemned the "leaking" of content from the Germanwings Flight 9525 cockpit voice recorder, following the jetliners crash in the French Alps on March 24.
Category: Crisis Communications
Fri., Mar. 27, 2015
Edelman Adds Havas Talent
By Kevin McCauley
 
david greenbaumDavid Greenbaum, Havas Worldwide veteran, has joined Edelman as managing director of its digital group in the Windy City.
Category: PR Firms
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March 23, 2015
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Fri., Mar. 27, 2015
PR Jobs of the Week
By Greg Hazley
 
Communications and PR job listings from odwyerpr.com this week. 
Category: PR Jobs
Fri., Mar. 27, 2015
PR Links of the Day - 3-27-2015
By Greg Hazley
 
Blunders Monsanto spokesman claims week killer is safe to drink but then refuses to drink it (@time) 
Tech Periscope vs Meerkat (Mashable) 
Tech Why Apple feels the need to defend Steve Jobs(Bloomberg) 
Marketing Hire a journalist to show your products in action (D. Scott) 
Gov Cigarette marketing tops $9B (FTC) 
PA The Indiana law that fell off the stupid tree (CNBC) 
PR Golden Age: How the PR industry is coming into its own(Entrepreneur) 
Corporate Amazon denies acquisition rumors (BI) 
Careers 6 signs you work in PR (N. Halliwell) 
Brands Willie Nelson to market marijuana (Consumerist) 
Sports Red Sox's Ortiz defends reputation in column (Yahoo)
Category: PR Links
Fri., Mar. 27, 2015
Michelle Hinson Heads IPR Measurement; Awards Faulted by Some
By Jack O'Dwyer
 

Michelle HinsonMichelle Hinson, sales director, PR measurement, CyberAlert, Stratford, Conn., has been named chair of the PR Measurement Committee of IPR. She is coping with criticism of awards by Katie Paine.

Category: PR Measurement & Analytics
Fri., Mar. 27, 2015
Press Freedom Under All-Time Assault
By Kevin McCauley
 
peter gresteFreedom of the press has never been under assault as it is today, warned Peter Greste, the al-Jazerra journalist who was freed from an Egyptian prison after 400 days.
Category: Media News
Fri., Mar. 27, 2015
Op-Ed: Do Not Blame God For Brooklyn Tragedy; Look to Selves
By Ariela Aharon
 
aharonWe can honor the memory of seven children killed in a Brooklyn fire by making efforts to ensure that a tragedy like this never strikes again, not by blaming and shaming.
Category: Public Affairs
Thu., Mar. 26, 2015
Bernays Remembered for his Life as 'Selfie'
By Kevin McCauley
 
bernaysThe entire life of Ed Bernays was a selfie, Stuart Ewen, said last night at a Baruch College event to mark the 20th anniversary year month of the death of the "father of PR" at 104.
Category: PR Commentary
Thu., Mar. 26, 2015
Raben Comes to Relief of Islamic Relief
By Kevin McCauley
 
irRaben Group is working for Islamic Relief Worldwide, the UK-based Muslim charity, to educate Washington about its programming.
Category: Lobbying
Thu., Mar. 26, 2015
Content Marketing Budgets Set to Rise
By Kevin McCauley
 
Content marketing budgets are slated to rise as users see it as way to acquire customers, engage brands and improve product perception, according to Content Council survey.
Category: Media News
Thu., Mar. 26, 2015
Brunswick Pours PR for Heinz, Kraft Megadeal
By Greg Hazley
 
heinzBrunswick Group is providing M&A PR support in Heinz's $36B mega-merger with Kraft Foods Group to create the No. 5 food and beverage titan.
Category: Financial PR & Investor Relations
Thu., Mar. 26, 2015
Golin Grabs Langeland
By Kevin McCauley
 
langelandGolin recruited Dawn Langeland, FleishmanHillard veteran, for the deputy managing director slot, a new position, in New York.
Category: PR Firms
Thu., Mar. 26, 2015
Kaminsky Audits Communications for Grant Thornton
By Greg Hazley
 
marci kaminskyMarci Kaminsky, senior VP of corporate relations for The Allstate Corp. has moved to Grant Thornton LLP, as chief communications officer for the Chicago-based US headquarters of the London accounting giant.
Category: Corporate Communications
Thu., Mar. 26, 2015
Keen Heads PR for New Hollywood Studio, Broad Green
By Greg Hazley
 
adam keenAdam Keen, VP of PR for Warner Bros. Pictures, has moved to start-up studio Broad Green in Los Angeles as executive VP of corporate comms. and worldwide publicity.
Category: Corporate Communications
Thu., Mar. 26, 2015
PR Links of the Day - 3-26-2015
By Greg Hazley
 
Healthcare PR to pharma: Up your dosage of social media (K. Cripps) 
Corporate Can an ad campaign restore a company's reputation? (S. Cody) 
PR 101 Presentation training: Tips and tricks (D. Calusdian) 
Modern PR Google PR sends reporter GIF instead of no comment (Wired) 
Measurement Scandal? Silver Anvil award winners ignore Barcelona standards (K. Paine) 
Media HBO, Vice to launch daily newscast (Variety) 
PA Wading into controversy (D. Pinkham) 
Media The new seating chart of the WH press room (Wash Post) 
Spat Carlson hits de Blasio spokesman (BF) 
Int'l US drops propaganda bomb on ISIS (USA Today) 
PA Before writing for de Blasio, he wrote about love (NY Times)
Category: PR Library
Thu., Mar. 26, 2015
Whatever Happened to 'Consequences,' 'Red Lines'
By Joe Honick
 
honickThe White House's lack of a coherent policy and empty threats in the Middle East bolsters puts the region on the brink of disaster.
Category: PR Commentary
Thu., Mar. 26, 2015
Op-Ed: Public Discussion of Eruv Needed in Westhampton
By Carol Goodale
 

pressAs a ten-year resident of Westhampton Beach, I’m disappointed at the lack of information on the proposed religious boundary called an eruv and hope officials will conduct a public hearing.

 
Category: Public Affairs
Wed., Mar. 25, 2015
NCAA, Houston Seek PR Pitches for 2016 Final Four
By Greg Hazley
 
final fourThe NCAA and the organizing committee for the 2016 NCAA Men's Final Four in Houston are looking for PR and marketing proposals to next year's "March Madness."
Category: RFPs
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
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Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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