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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Financial PR/IR & Professional Services PR: Aug. '16
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Tue., Aug. 30, 2016
Native Ads Get More Clicks in 2016
By Jon Gingerich
 

PolarA recent report examined click-through rates and the average time spent looking at native ads, and how that content is currently performing across devices and various publisher verticals.

Category: Marketing Communications
Tue., Aug. 30, 2016
Osgood Exits 'Sunday Morning'
By Editorial Staff
 
charles osgoodCharles Osgood, host of CBS' "Sunday Morning" for the past 22 years, is stepping down at the age of 83.
Category: Media News
Mon., Aug. 29, 2016
IKEA in Furniture Recall Crisis
By Ronn Torossian
 
Ronn Torossian IKEA made a small crisis worse when it mishandled the recall of a popular furniture item.
Category: Crisis Communications
Mon., Aug. 29, 2016
Uproar Takes New York
By Editorial Staff
 
lindsay plattsOrlando's Uproar PR has opened a New York outpost, its fourth office, with plans to staff up to 20. 
Category: PR Firms
Mon., Aug. 29, 2016
Event Sponsors' Remorse?
By Arthur Solomon
 
arthur solomonFor sponsors of the Rio Olympics the most important question will not be about sports. It's the same question that all sponsors of mega events ponder: "Did we get our money’s worth?"
Category: Entertainment & Sports PR
Mon., Aug. 29, 2016
Booze Sank Lochte; Alcohol Under Worldwide Attack
By Jack O'Dwyer
 

America BudweiserBoisterous, alcohol-driven behavior by swimmer Ryan Lochte Aug. 14 touched off an incident that dominated Olympics coverage for several days. Alcohol consumption is under new worldwide attack.

Category: Crisis Communications
Mon., Aug. 29, 2016
Resnick to ReviveHealth as EVP
By Editorial Staff
 
lindsay resnickLindsay Resnick, chief marketing officer and EVP for Wunderman Health, to ReviveHealth as executive VP in Nashville.
Category: Healthcare PR
Fri., Aug. 26, 2016
Bell Resigns from Bell Pottinger
By Editorial Staff
 
Tim BellTim Bell, the UK PR mogul behind global PR institution Bell Pottinger, has left the firm to start a new PR consulting venture next year.
Category: International
Fri., Aug. 26, 2016
Lochte Indicted But Now Reps “Forgiving” Cough Drops
By Jack O'Dwyer
 

Pine Bros. cough dropsBrazilian police have charged Ryan Lochte with filing a false robbery report but Pine Bros., which touts its cough drops as “forgiving,” will feature him in its ads.

Category: Crisis Communications
Fri., Aug. 26, 2016
PMK*BNC Adds Oriol in NY
By Editorial Staff
 
Jodie Magid OriolJodie Magid Oriol, a 15-year veteran of Lionsgate and predecessor Artisan Entertainment, has moved to PMK*BNC as VP in its New York office.
Category: Entertainment & Sports PR
Fri., Aug. 26, 2016
EpiPen Maker Slammed for 'PR Move'; Bresch Needs Dose of Empathy; NC Admits 'Bathroom Bill' Harm
By Editorial Staff
 

Crisis EpiPen maker Mylan slammed for 'PR move' in price hike controversy (CBS News) 

Crisis Heather Bresch needs a dose of empathy (D. Rene)

PA NC agrees 'Bathroom Bill' is hurting the state's reputation (HuffPost) 

Sports An Olympic sized scandal: PR lessons learned (R. Barokas)

Sports Three things NBC and the Olympics reminded us about content (J. Licko) 

Sports Sorry, that's not your hashtag (A. Percival) 

Media Sorry, Nick [Denton] (J. Jarvis) 

Category: PR Links
Thu., Aug. 25, 2016
Frager Rejoins FH
By Jon Gingerich
 
Emily FragerFormer FleishmanHillard senior VP and partner Emily Frager is re-joining the global PR powerhouse to lead its Los Angeles and Orange County operations.
Category: Personnel Appointments
Thu., Aug. 25, 2016
Nutrition Resource Seeks PR firm
By Jon Gingerich
 
Healthy Dining FinderHealthy Dining is looking for a PR firm to help with its public launch of a new digital platform.
Category: RFPs
Thu., Aug. 25, 2016
Connecticut Insurance Exchange Reviews PR, Crisis Help
By Editorial Staff
 
access healthAccess Health CT, Connecticut's successful health insurance exchange, is on the hunt for PR support to burnish its image and provide crisis communications counsel.
Category: RFPs
Thu., Aug. 25, 2016
Michael Moore Rips Rio, Says Lochte Lynched
By Jack O'Dwyer
 

Michael MooreMichael Moore has torn into the criticism that has rained on Olympic Gold Medal winner Ryan Lochte because of a run-in Aug. 14 with armed guards in Rio de Janeiro.

Category: Crisis Communications
Wed., Aug. 24, 2016
BuzzFeed Splits, Enlists Communications Chief
By Editorial Staff
 
Carole RobinsonCarole Robinson, a veteran Viacom and MTV corporate communications hand who stepped down last year, is slated to join BuzzFeed as chief communications officer for the digital news and content provider.
Category: Corporate Communications
Wed., Aug. 24, 2016
Viacom PR Chief Departs After Shakeup
By Editorial Staff
 
carl foltaCarl Folta, executive VP of corporate communications for Viacom, has left the media giant after the ouster of CEO Philippe Dauman by the mogul Sumner Redstone and his daughter Shari.
Category: Corporate Communications

O'Dwyer's Poll:
Ryan Lochte & Pine Bros. cough drops
Pine Bros. Lochte ads are:
Brilliant PR move
Too little, too late
Sure to backfire
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Snapshots - 10/17/08
 
Commentary:
Mon., Aug. 29
IKEA in Furniture Recall Crisis
By Ronn Torossian

Mon., Aug. 29
Booze Sank Lochte; Alcohol Under Worldwide Attack
By Jack O'Dwyer

Fri., Aug. 26
Lochte Indicted But Now Reps “Forgiving” Cough Drops
By Jack O'Dwyer

Thu., Aug. 25
Michael Moore Rips Rio, Says Lochte Lynched
By Jack O'Dwyer

Tue., Aug. 23
Sponsors Dump Lochte; Mom had Tipped Press
By Jack O'Dwyer

Tue., Aug. 23
Keillor Retires with Crisis Averted
By Joe Honick

Mon., Aug. 22
Brazil, Olympics Officials and Media Savage Lochte; Accuser Is Accused
By Jack O'Dwyer

Mon., Aug. 22
It's Time to Show Some Respect for Our Flag
By Bill Huey

Fri., Aug. 19
Donald Trump's 'Apology'
By Arthur Solomon

Thu., Aug. 18
What Roger Ailes Should Tell Trump
By Fraser Seitel

Thu., Aug. 18
What PR Can Learn From This Election Cycle
By Wendy Glavin

Tue., Aug. 16
The Commonality Of PR People And Donald Trump
By Arthur Solomon

 
O'Dwyer's NL
Aug. 29, 2016
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Apr. '16
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Profiles of Environmental PR & Public Affairs Firms
 
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PR Buyer's Guide & Profiles of Crisis Communications Firms
 
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
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July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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