The Inside News of PR & Marketing Communications

Last Updated: Tue., Jun. 19, 2018 @ 10:08 am

P&G Funds Couric's Online Video Series

Tue., Jun. 19, 2018

By Steve Barnes

Katie CouricProcter & Gamble bankrolls Katie Couric's online video series in bid to gain greater control over content where its advertising appears.

'Mutt Branding' and Side Hustles

Tue., Jun. 19, 2018

By Jane Genova

Jane Genova'Mutt branding' enables PR people to develop multiple sources of income to survive in the labor market disrupted by digital technology and economic headwinds.


Special Issue

O'Dwyer's to Celebrate 50th in July

By John O'Dwyer

O'Dwyer's 50th Anniversary - 1968 to 2018 We're celebrating our 50th anniversary with a commemorative issue of our July magazine.

Sponsors are invited to tell their own story of how they've seen the PR/media landscape change.

I'd love to hear from you if you'd like to contribute or are interested in discussing coverage of any particular topics.

Deadline for materials is Wed., June 20th.

John O'Dwyer
john@odwyerpr.com


People on the Move

Tue., Jun. 19, 2018

By Steve Barnes

Meredith EatonRed Lorry Yellow Lorry of London hires Meredith Eaton as North America director in Boston... Zehnder Communications ups Ann Edelman to VP-PR & media... Burns Entertainment adds Courtney Worthman as senior VP brand & agency partnerships.

Qatar Spends $1.5M to Promote World Cup

Tue., Jun. 19, 2018

By Kevin McCauley

qatar 2022Qatar gives New York-based Lexington Strategies $1.5M to build support in the US and Qatar for its hosting of the 2022 World Cup.

 

Nonprofit Needs Media Relations Support

Mon., Jun. 18, 2018

By Jon Gingerich

Elizabeth Glaser Pediatric AIDS FoundationGlobal nonprofit the Elizabeth Glaser Pediatric AIDS Foundation is seeking an agency that can provide media relations work and special event coverage for a forthcoming festival and fundraising event.

Brands Must Fix Social Media—Edelman Poll

Mon., Jun. 18, 2018

By Kevin McCauley

Richard EdelmanConsumers want brands to pressure social media platforms to protect personal data, curb fake news and protect them from offensive content, according to an Edelman poll. (1 reader comment)

Bahrain Inks $1.6M Pact with BGR

Mon., Jun. 18, 2018

By Kevin McCauley

Ed RogersBahrain has signed BGR Government Affairs to a two-year strategic communications contract worth $1.6M. (4 reader comments)

Commentary

WPP’s Drowsy Board of Directors

Mon., Jun. 18, 2018

By Kevin McCauley

Martin SorrellThe biggest takeaway from the Martin Sorrell mess at WPP is that a corporate board must be held accountable for the actions of a CEO, even if that person launched the company and served as its driving force. (3 reader comments)

News of Firms

Mon., Jun. 18, 2018

By Steve Barnes

RelevanceRelevance International launches digital media unit... Cision adds Social Influencer Discovery module... Wachsman unveils blockchain strategy/advisory unit.

Pearlstine Takes Exec Editor Job at LAT

Mon., Jun. 18, 2018

By Kevin McCauley

Norman PearlstineNorman Pearlstine, 75, is the new executive editor of the Los Angeles Times as billionaire Patrick Soon-Shiong takes control of the paper from tronc. (1 reader comment)

What Hoteliers Should Know About Mobile Bookings

Mon., Jun. 18, 2018

By Lisa Ross

Lisa RossMobile is no longer a secondary source for communication and receiving information. Mobile technology continues to evolve and shape the customer journey, with most transactions now taking place primarily on mobile devices.

Teachable Moments From Serious PR Mistakes

Mon., Jun. 18, 2018

By Ronn Torossian

Ronn TorossianUnderstanding the consequences of a potential misstep and knowing how to address it ahead of time should be part of the planning when developing PR messages.

Ogilvy Lobbies for 'Re-Established' Wells Fargo

Fri., Jun. 15, 2018

By Kevin McCauley

Dee BuchananOgilvy has signed on as DC representative for Wells Fargo & Co., which is seeking to rebound from its cross-selling scandal in which new accounts were secretly opened for customers. (2 reader comments)

Manafort Sent to Jail

Fri., Jun. 15, 2018

By Kevin McCauley

Paul ManafortA federal judge today revoked bail for Paul Manafort and ordered Donald Trump's former campaign manager to jail to await his trial for violating federal lobbying laws. (8 reader comments)

Top Twitter, Facebook PR Pros Exit

Fri., Jun. 15, 2018

By Steve Barnes

Kristin BinnsKristin Binns, Twitter’s head of corporate communications, is heading to Activision Blizzard. Elliot Schrage, Facebook’s VP of communications and public policy and leader of the company’s response to the Cambridge Analytica scandal, is stepping down.

People on the Move

Fri., Jun. 15, 2018

By Steve Barnes

Catherine DoylePAN Communications picks Catherine Doyle of Lewis to co-head SF outpost... APCO Worldwide rehires Alexandra Lazorchak for healthcare work... rbb Communications adds Nicole Fry, Kristine Janata and George Protopapadakis.

Martin Joins ‘Canada’s Cannabis Company’

Thu., Jun. 14, 2018

By Steve Barnes

Jessica MartinInvictus MD Strategies Corp., which bills itself as “Canada’s Cannabis Company,” has hired Jessica Martin as VP-PR and regulatory affairs.

Portland Pitches for Kazakhstan

Thu., Jun. 14, 2018

By Jon Gingerich

KazakhstanKazakhstan’s Washington Embassy has retained Portland PR to provide a spate of communication services in a bid to promote Kazakh culture in the U.S. (1 reader comment)