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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Beauty, Fashion & Lifestyle PR: Sept. '15
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Thu., Sep. 3, 2015
Missouri Seeks Firm to Spread STD, HIV Message
By Greg Hazley
 
missouriMissouri, where a court sentenced a man to 30 years in prison for spreading HIV, drawing national attention, is looking for an agency to guide a sexually transmitted dissease education and prevention campaign.
Category: RFPs
Thu., Sep. 3, 2015
Blog: Obama Works on Legacy Trifecta
By Kevin McCauley
 
President Obama seeks to build on his landmark Obamacare, Iranian nuclear deal achievements to cap a successful presidency.
Category: Public Affairs Commentary
 
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Thu., Sep. 3, 2015
Judge Deflates NFL's 'Deflate-Gate' Ruling
By Arthur Solomon
 
Arthur SolomonA federal judge today rejected NFL commissioner Roger Goodell's decision to suspend quarterback Tom Brady in 'deflate-gate' debacle, handing a victroy to Americans wary of imperious rulers.
Category: Sports
Thu., Sep. 3, 2015
Stride Rite Laces Up PR Hunt
By Kevin McCauley
 
Stride RiteStride Rite, which has marketed children's shoes for more than 100 years, is looking for a PR partner, according to an RFI that it reportedly circulated
Category: consumer
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'15 Directory
 
 
 
Thu., Sep. 3, 2015
GE Names PR Pro Comstock First Female Vice Chair
By Kevin McCauley
 
Beth ComstockBeth Comstock, one-time VP-corporate communications at General Electric, assumed the vice chair slot on Sept. 1. She's the first female vice chair at GE.
Category: Corporate Communications
Thu., Sep. 3, 2015
FH's Carney Joins Guggenheim Partners
By Kevin McCauley
 
GuggenheimGerald Carney, a nine-year veteran of FleishmanHillard's financial and professional services offering, is joining Guggenheim Partners on Sept. 7 in Santa Monica as managing director and media strategist.
Category: Financial PR & Investor Relations
Thu., Sep. 3, 2015
Southampton Bows to "Blackmail" Says WHB Group
By Jack ODwyer
 

Arnold SheifferSouthampton Council members have been blasted for “caving to the threats and blackmail” of the East End Eruv Assn. and doing it in a secretive, underhanded way

Category: Public Affairs
Thu., Sep. 3, 2015
News Corp. Makes Brooks Return Official
By Kevin McCauley
 
News CorpNews Corp. confirmed Sept. 2 the return of Rebekah Brooks, who starred in the phone hacking scandal, as CEO of News UK effective Sept. 7.
Category: Media News
Thu., Sep. 3, 2015
'Best Deal We Could Get' Is Obama Victory???
By Joe Honick
 
President ObamaMr. President, you really mean the most powerful nation on this earth just had to leave a negotiation table satisfied with the 'best we could get?'
Category: Public Affairs Commentary
Thu., Sep. 3, 2015
Megabus Invites PR Pitches
By Greg Hazley
 
MegaBusDiscount bus service megabus.com wants to hear from PR firms for a retainer pact to expand its name among the public.
Category: RFPs
Thu., Sep. 3, 2015
PR Links: Barcelona Principles 2.0; Israel's PR Chief; Instagram for Marketers; Sony Altered NFL Film...
By Greg Hazley
 

Measurement The Barcelona Principles 2.0 (AMEC)

Int'l Israel's public diplomacy guru (Jerusalem Post) 

Crisis Sony altered 'Concussion' film to prevent NFL protests, emails show (NY Times)

Tools Instagram for marketers (H. Melamut)

IR Twitter launches IR blog (Twitter)

Int'l How an image can spark global action (Globe and Mail)

Crisis Handling a Crisis: Head Trauma and the NFL (A. Brunella)

Social Why B2B needs to embrace social media (R. Rayner)

Media Mail Online sues Gawker for defamation (Wash Post)

Category: PR Links
Wed., Sep. 2, 2015
Edelman Jumps 8.5% In Fiscal `15
By Kevin McCauley
 
Richard EdelmanRichard Edelman reports the No. 1 independent firm posted an 8.4 percent rise in global revenues to $833M for the fiscal 2015 year ended June compared to the 2014 period.
Category: PR Firms
Wed., Sep. 2, 2015
Blog: Bush's Desperate Tussle With Trump
By Kevin McCauley
 

Jeb BushDoes "Mr. Republican Establishment" Jeb Bush really want to jump into the mosh pit and tangle with PR master Donald Trump? That's a no-win situation.

 
Category: Public Affairs Commentary
Wed., Sep. 2, 2015
Bloomberg Axes 90 Newsroom Staffers
By Kevin McCauley
 
BloombergBloomberg News has cut about 90 newsroom staffers in New York, Washington and overseas as John Micklethwait, editor-in-chief since late last year, puts his stamp on the privately held media giant.
Category: Media News
Wed., Sep. 2, 2015
Ketchum Pro Ryan Shifts to Cohn & Wolfe
By Kevin McCauley
 
Laura RyanLaura Ryan will join Cohn & Wolfe Oct. 5 as managing director of its US corporate practice after an eight-year stint at Ketchum.
Category: Corporate Communications
 
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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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