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Mon., Sep. 26, 2016
Spectrum Opens Chicago Office
By Jon Gingerich
 
Spectrum Washington, D.C.-based healthcare and life sciences agency Spectrum has opened a new office in Chicago.
Category: PR Firms
Mon., Sep. 26, 2016
Marketers Need Digital Literacy
By Editorial Staff
 
The Language of Digital - Racepoint GlobalMarketers must understand the technical aspect of digital strategy, including coding and development, to be successful according to Racepoint Global's latest whitepaper.
Category: Technology PR
Mon., Sep. 26, 2016
B-M Brings in Fernandez to Lead Global Corp, Fin Practice
By Jon Gingerich
 
Mike FernandezBurson-Marsteller has appointed Mike Fernandez global chair of the agency's corporate and financial practice.
Category: Personnel Appointments
Mon., Sep. 26, 2016
Pitching Broadcast: How to Get Your News on the News
By Stacey Grimsrud
 
Stacey Grimsrud Tighter deadlines. Being expected to do more with less. That’s the reality for newsrooms across the country.
Category: Professional Development
Mon., Sep. 26, 2016
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer
 

PuppiesDo newspaper readers want to read about "puppy dogs" or real news? was discussed Sept. 21 when a Daily News panel examined advertiser-initiated editorial content that looks like it was written by the news staff. (1 reader comment)

Category: Media News
Mon., Sep. 26, 2016
Saudi Arabia Lines Up Lobbying Effort
By Jon Gingerich
 
Flag of Saudia ArabiaSaudi Arabia has hired Glover Park Group and Squire Patton Boggs after passage of a Congressional bill that would allow the families of terrorist attack victims to sue foreign governments. (1 reader comment)
Category: Lobbying
Mon., Sep. 26, 2016
Political Wisdom of Arnold Palmer; What to Bet On In The Trump-Clinton Debate; Pitt & Jolie Hope for Perfect PR Ending; Doubts About Digital Ads Rise
By Editorial Staff
 
Arnold PalmerSports Arnold Palmer had the wisdom not to run for office (Wash. Post)

Pres. Debate What bettors expect in the Clinton-Trump debate (NY Times)

Brangelina Brad Pitt and Angelina Jolie hope for perfect PR Hollywood divorce (The Guardian)

Beer MillerCoors attacks Bud Light in new ad campaign (WSJ)


Digital Mktg. Doubts about digital ads rise over new revelations (WSJ)

Environmental PR When green PR marketing goes wrong (journalistm.co.uk)

Prof Dev. Tips for public speaking anxiety (bridgeny.com)
Category: PR Links
Fri., Sep. 23, 2016
Cohen, Kurahashi to Build Communications Function for AXIS Capital
By Editorial Staff
 
axisJoe Cohen, senior VP of communications for snack bar maker KIND Healthy Snacks, has moved to Bermuda-based reinsurance giant AXIS Capital Holdings as chief communications officer, the first to hold that title.
Category: Corporate Communications
Fri., Sep. 23, 2016
The Bully Pulpit Isn’t for Bullies
By Joe Honick
 
Joe HonickAmerica presents a platform every four years for worthy political opponents to debate and articulate their plans for the nation’s future. It’s not, as the name suggests, intended to be a forum for bullies.
Category: Public Affairs Commentary
Fri., Sep. 23, 2016
Election PR Opportunity: Show Who Benefits!
By Ronald N. Levy
 
Ronald N. LevyTrump and Clinton must argue not that what they want is more fair, but that it will give the public more benefits. (2 reader comments)
Category: Public Affairs Commentary
Fri., Sep. 23, 2016
Daily News Provides Video of “Branding” Panel
By Jack O'Dwyer
 

Daily News Innovation LabThe Daily News has provided a video of the 57-minute program Sept. 21 that considered new levels of cooperation between the business and editorial sides of media. Attendance was 150+.

Category: Media News
Fri., Sep. 23, 2016
Japan’s Vector Grabs Hawaii PR Firm PacRim
By Editorial Staff
 
Dave ErdmanJapanese PR operation Vector Group has acquired Hawaii’s PacRim Marketing Group to create a $90M Asia-Pacific network with around 500 staffers.
Category: International
Fri., Sep. 23, 2016
YouTube, Gmail More Popular Among Teens than Social Media
By Jon Gingerich
 
NCSAA study on the online behaviors of American teens found that YouTube and Gmail were more poplar among this demographic than Snapchat, Instagram, Facebook or Twitter.
Category: Media News
Thu., Sep. 22, 2016
Rubenstein Brews PR for Eight O’Clock Coffee
By Jon Gingerich
 
Eight O'Clock Coffee - InfusionsRubenstein Public Relations is handling a media relations campaign for coffee product brand line Eight O’Clock Coffee.
Category: Food & Beverage PR
Thu., Sep. 22, 2016
Ribera del Duero and Rueda Pick PadillaCRT
By Jon Gingerich
 
PadillaCRTPadillaCRT has been enlisted to bring U.S. awareness to Spanish wine regions Ribera del Duero and Rueda.
Category: Food & Beverage PR
Thu., Sep. 22, 2016
Reporters Help Companies Create Ads—Panel
By Jane Landers
 

Daily News Panel on branded contentA spirit of cooperation with the community and advertisers is currently required of reporters, a New York Daily News panel was told last night. Attendance was 150+. (1 reader comment)

Category: Media News
Thu., Sep. 22, 2016
Boxt Shifts from Glover Park to PSB
By Editorial Staff
 
Jason BoxtJason Boxt, who led Glover Park Group's research and analytics work as a managing director, has shifted to Penn Schoen Berland. (1 reader comment)
Category: Public Affairs
Thu., Sep. 22, 2016
Robinson Runs APCO’s Shanghai Outpost
By Jon Gingerich
 
James RobinsonAPCO Worldwide has appointed James Robinson managing director of its Shanghai office.
Category: Personnel Appointments
Thu., Sep. 22, 2016
Event Shops Merge in DC, LA
By Editorial Staff
 
poncher, wayneWashington and Los Angeles-based event producers CWA and Roundboxx are merging to form a powerhouse shop to produce political, sports and corporate events.
Category: PR Services

O'Dwyer's Poll:
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Sep. 26, 2016
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Back issues
 
Commentary &
Prof. Development:
Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser P. Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

Mon., Sep. 19
Should Rapists Be Allowed in the Football Hall of Fame?
By Ronn TorossianRonn Torossian

Thu., Sep. 15
My Wells Fargo Folly: Investing Alongside Warren Buffett
By Eric StarkmanEric Starkman

Wed., Sep. 14
Benefits of Working for a Small Agency
By Gabrielle JasinskiGabrielle Jasinski

Mon., Sep. 12
Part-Time CFOs a Solid Bet for PR Firms
By Rick Gould
Rick Gould

Mon., Sep. 12
What ‘Ailes’ Trump Might Get Him Elected
By Joe Honick
Joe Honick

Thu., Sep. 8
And the Cable Babel Continues
By Arthur Solomonarthur solomon

Wed., Sep. 7
Selling Fashion via Facebook Video Storytelling
By Stephanie SiewertStephanie Siewert

Wed., Sep. 7
The Decline of the Editorial Calendar
By Jon Schubin
Jon Schubin

Tue., Sep. 6
ROI in Today’s Communications Landscape
By Nicole Moreo
Nicole Moreo

Tue., Sep. 6
Happy Labor Day! People Rent Homes, Cars to Survive
By Jack O'Dwyer
Jack O'Dwyer

Tue., Sep. 6
Anticipating Drama for the Presidential Debates
By Joe Honick
Joe Honick

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:
Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

Thu., Aug. 25
Nutrition Resource Seeks PR firmHealthy Dining Finder

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
 
Mediaco by Weber Shandwick
 
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
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