Do newspaper readers want to read about "puppy dogs" or real news? was discussed Sept. 21 when a Daily News panel examined advertiser-initiated editorial content that looks like it was written by the news staff.
Joe Cohen, senior VP of communications for snack bar maker KIND Healthy Snacks, has moved to Bermuda-based reinsurance giant AXIS Capital Holdings as chief communications officer, the first to hold that title.
America presents a platform every four years for worthy political opponents to debate and articulate their plans for the nation’s future. It’s not, as the name suggests, intended to be a forum for bullies.
Tech specialist Hotwire PR, in an ongoing bid to counter large global agencies, has aligned with Latin American PR operation VIANEWS of Brazil in an exclusive partnership that builds on less formal ties between the firms over the past five years.