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O'Dwyer's Inside News of Public Relations & Marketing Communications - PR Firm Rankings: May '16
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O'Dwyer's May '16 PR Firm Rankings MagazineMay '16 PR Firm Rankings Magazine
Firms ranked overall with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.


Tue., May 24, 2016
The Dawn of Impact on ESPN Radio
By Sharlene Spingler
espnRubenstein PR staged a Dada-esque, surrealistic performance event to announce the debut of IMPACT, a new a sports talk radio show on the ESPN network, with a unique flourish. 
Category: Entertainment & Sports PR
Tue., May 24, 2016
CRF Calls in kglobal for Recall PR
By Editorial Staff
crf frozen foodsCRF Frozen Foods, the Pasco, Wash.-based processor of frozen vegetables and fruits, has engaged kglobal for PR support as it faces a massive recall across 42 brand names over an outbreak of listeria.
Category: Crisis Communications
Tue., May 24, 2016
“Stealth” Passage of Eruv Looms in Westhampton
By Jack O'Dwyer

southampton“Stealth” passage of a measure allowing an eruv in Westhampton Beach, aided by collusive media, looms June 2 unless citizens become aroused.

Category: Public Affairs
Tue., May 24, 2016
Study: Millennials Understand Ad Blockers’ Effects on Marketers
By Jon Gingerich

While Americans ages 18-29 are more likely to employ ad blockers than any other age group, a study shows that more members of this demographic also understand the effect this technology has on content creators.

Category: Content
Tue., May 24, 2016
Pharma Vet Wey Takes IR, Comms Reins at Regulus
By Editorial Staff
allison weyAllison Wey, VP of IR for Durata Therapeutics through its acquisition by Actavis, has moved to Regulus Therapeutics as VP of IR and corporate communications.
Category: Corporate Communications
Mon., May 23, 2016
Madison Group Pitches for Russian Rocket Engines
By Jon Gingerich
United Launch AllianceUnited Launch Alliance LLC, the joint space launch venture of Lockheed Martin and Boeing, has tapped The Madison Group for lobbying issues related to sanctions against the Russian RD-180 rocket engine.
Category: Lobbying
Mon., May 23, 2016
Diamond PR Designated Julia Hotel AOR
By Jon Gingerich
Miami Beach, FLDiamond Public Relations has been named agency of record for forthcoming Miami Beach hotel The Julia.
Category: Travel PR
Mon., May 23, 2016
Why Are We Surprised About Trump's Rise?
By Robert Mathias
robert mathiasWhy has Donald Trump's success caught so many off-guard? (3 reader comments)
Category: Public Affairs
Mon., May 23, 2016
Radiation Fries Children, Babies, Fetuses, YOU
By Jack O'Dwyer

Human Rights, Liberty, Justice for All! bannerA concerned, capacity audience about 60 packed a conference room in New York yesterday to hear about and discuss the dangers of Wi-Fi and other radiation. Biggest victims are children, babies and fetuses.

Category: Healthcare PR
Mon., May 23, 2016
PROI Picks Tsang as Global Chairman
By Jon Gingerich
Richard TsangRichard Tsang has been named the newest global chairman of PROI Worldwide.
Category: International
Mon., May 23, 2016
Inquiring PR Students Want to Know
By Fraser Seitel
Fraser SeitelA practitioner answers questions on ethics in the public relations industry. (2 reader comments)
Category: Professional Development
Mon., May 23, 2016
Edelman Advises Puerto Rico Bondholders
By Editorial Staff
Puerto RicoEdelman Financial is aiding a group of senior Puerto Rico creditors as its members back a House of Representatives measure to tackle the island's $70B debt crisis.
Category: Financial PR & Investor Relations
Mon., May 23, 2016
PR Links: Goldman's Reputation; Channels; Small Data
By Editorial Staff

Media The time I became the voice of Donald Trump (J. Cameron)

Finance Goldman Sachs: Reputation and credibility are buzzed (SA) 

Speeches Get what you paid for? (J. Horton) 

Healthcare The Sunshine Act: Transparency, but not enough action (W. Pines) 

Channels Fragments, social media & channels (F. Strong)

Data In data, small is the new big (N. Hobson) 

Careers My diploma says B.A. in PR, but am I ready for what's next? (P. Jeffery) 

Category: PR Links
Sat., May 21, 2016
Deal with Eruv Proponents Would Humiliate Westhampton
By Jack O'Dwyer

Eruv boundary, Westhampton BeachWesthampton Beach’s proposed acceptance of a deal with the East End Eruv Assn. to allow an eruv Jewish religious boundary is probably similar to a deal signed by Southampton last year. WHB is withholding terms of the contract from the public and press.

Category: Public Affairs
Fri., May 20, 2016
Ogilvy Takes on Criminal Justice Reform
By Jon Gingerich
U.S. Justice Action NetworkThe U.S. Justice Action Network has retained Ogilvy Government Relations for Capitol Hill representation regarding a series of bills that change current U.S. criminal sentencing laws. (1 reader comment)
Category: Lobbying
Fri., May 20, 2016
Burson-Marsteller Aids Russia Amid Olympic Scandal
By Editorial Staff
Russian athleteBurson-Marsteller Europe is advising Russia as the country faces allegations of state-sponsored doping and potential bans of its athletes from the upcoming Summer Olympics in Rio De Janeiro.
Category: Crisis Communications
Fri., May 20, 2016
Healthcare Keeps Positive Prognosis for PR
By Jon Gingerich
Brandon EdwardsHealthcare PR spending, tied to evolving regulations, continued implementation of the Affordable Care Act and electronic health records, and the sector’s relentless marketing of new and existing drugs, buoyed the bottom lines of PR agencies in 2015 like few sectors could.
Category: Healthcare PR
Fri., May 20, 2016
‘Adventures in PR’ Captures Rare Hollywood Celeb Insights
By George McQuade

Adventures in PRFood publicity legend Leo Pearlstein shares inside stories and nostalgic photos of Hollywood in new book.

Category: Book Review
Fri., May 20, 2016
Wi-Fi Warnings Featured at NYC Left Forum May 20-22
By Jack O'Dwyer

Stop Smart Meters“Drunk on Wireless? Public Health Consequences of Cellphone and Wireless Exposure” gets three hours at the Left Forum conference today through Sunday in New York. (3 reader comments)

Category: Healthcare PR

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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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