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Thu., Mar. 26, 2015
Bernays Remembered for his Life as 'Selfie'
By Kevin McCauley
 
bernaysThe entire life of Ed Bernays was a selfie, Stuart Ewen, said last night at a Baruch College event to mark the 20th anniversary year month of the death of the "father of PR" at 104.
Category: PR Commentary
Thu., Mar. 26, 2015
Raben Comes to Relief of Islamic Relief
By Kevin McCauley
 
irRaben Group is working for Islamic Relief Worldwide, the UK-based Muslim charity, to educate Washington about its programming.
Category: Lobbying
 
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Thu., Mar. 26, 2015
Content Marketing Budgets Set to Rise
By Kevin McCauley
 
Content marketing budgets are slated to rise as users see it as way to acquire customers, engage brands and improve product perception, according to Content Council survey.
Category: Media News
Thu., Mar. 26, 2015
Brunswick Pours PR for Heinz, Kraft Megadeal
By Greg Hazley
 
heinzBrunswick Group is providing M&A PR support in Heinz's $36B mega-merger with Kraft Foods Group to create the No. 5 food and beverage titan.
Category: Financial PR & Investor Relations
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Thu., Mar. 26, 2015
Golin Grabs Langeland
By Kevin McCauley
 
langelandGolin recruited Dawn Langeland, FleishmanHillard veteran, for the deputy managing director slot, a new position, in New York.
Category: PR Firms
Thu., Mar. 26, 2015
Kaminsky Audits Communications for Grant Thornton
By Greg Hazley
 
marci kaminskyMarci Kaminsky, senior VP of corporate relations for The Allstate Corp. has moved to Grant Thornton LLP, as chief communications officer for the Chicago-based US headquarters of the London accounting giant.
Category: Corporate Communications
Thu., Mar. 26, 2015
Keen Heads PR for New Hollywood Studio, Broad Green
By Greg Hazley
 
adam keenAdam Keen, VP of PR for Warner Bros. Pictures, has moved to start-up studio Broad Green in Los Angeles as executive VP of corporate comms. and worldwide publicity.
Category: Corporate Communications
Thu., Mar. 26, 2015
PR Links of the Day - 3-26-2015
By Greg Hazley
 
Healthcare PR to pharma: Up your dosage of social media (K. Cripps) 
Corporate Can an ad campaign restore a company's reputation? (S. Cody) 
PR 101 Presentation training: Tips and tricks (D. Calusdian) 
Modern PR Google PR sends reporter GIF instead of no comment (Wired) 
Measurement Scandal? Silver Anvil award winners ignore Barcelona standards (K. Paine) 
Media HBO, Vice to launch daily newscast (Variety) 
PA Wading into controversy (D. Pinkham) 
Media The new seating chart of the WH press room (Wash Post) 
Spat Carlson hits de Blasio spokesman (BF) 
Int'l US drops propaganda bomb on ISIS (USA Today) 
PA Before writing for de Blasio, he wrote about love (NY Times)
Category: PR Library
Thu., Mar. 26, 2015
Whatever Happened to 'Consequences,' 'Red Lines'
By Joe Honick
 
honickThe White House's lack of a coherent policy and empty threats in the Middle East bolsters puts the region on the brink of disaster.
Category: PR Commentary
Thu., Mar. 26, 2015
Op-Ed: Public Discussion of Eruv Needed in Westhampton
By Carol Goodale
 

pressAs a ten-year resident of Westhampton Beach, I’m disappointed at the lack of information on the proposed religious boundary called an eruv and hope officials will conduct a public hearing.

 
Category: Public Affairs
Wed., Mar. 25, 2015
NCAA, Houston Seek PR Pitches for 2016 Final Four
By Greg Hazley
 
final fourThe NCAA and the organizing committee for the 2016 NCAA Men's Final Four in Houston are looking for PR and marketing proposals to next year's "March Madness."
Category: RFPs
Wed., Mar. 25, 2015
Blog: Ted Cruz Makes PR Blunder
By Kevin McCauley
 
ted cruzIn signing up for ObamaCare, Ted Cruz, a leader in the effort to kill the law, exposes himself as a classic DC windbag and lets down millions of conservative supporters.
Category: Public Affairs Commentary
Wed., Mar. 25, 2015
Lufthansa Navigates PR Aftermath of Deadly Crash
By Greg Hazley
 
crashBurson-Marsteller is aiding client Lufthansa after the deadly French Alps crash by its budget airline Germanwings.
Category: Crisis Communications
Wed., Mar. 25, 2015
North Dakota Reviews Travel PR
By Greg Hazley
 
north dakotaNorth Dakota is reviewing its tourism marketing and PR account to tab an agency of record to promote the Prairie Garden State as a year-round travel destination.
Category: RFPs
Wed., Mar. 25, 2015
PR Links of the Day - 3-25-2015
By Greg Hazley
 
Media Have we confused viral with consequence? (G. Matusky) 
Politics 5 ways to end Hillary Clinton’s war on the media (R. Fournier) 
Media Facebook-hosted news can be good for both readers and journalism (Vox) 
Image Mark Holden wants you to love the Koch Bros (Yahoo) 
CSR Starbucks' #RaceTogether campaign and the shift toward pro-social brands (S. Cox)
PR 101 5 signs a site or blog isn't a good one to pitch (S. Payton) 
Slideshare 7 deadly sins of rebranding (DJ) 
RFP PR for Texas groundwater district (RFP)
Category: PR Links
Wed., Mar. 25, 2015
Messaging Maven Murray Moves to Obama's Staff
By Kevin McCauley
 
shailah murrayShailagh Murray, who communications director and deputy chief of staff for Vice President Joe Biden, has moved to President Obama’s staff
Category: Media News
Wed., Mar. 25, 2015
AP Environmental Beat Alum Joins Edelman
By Kevin McCauley
 
Dina Cappiello, who was national environmental beat reporter for the Associated Press, has joined Edelman's Washington office.
Category: Environmental PR
Wed., Mar. 25, 2015
Viacom Wields Ax
By Kevin McCauley
 
Viacom is cutting 264 staffers from its New York City headquarters as part of a retrenchment at media giant.
Category: Media News
Wed., Mar. 25, 2015
Ballantyne Strong Gets PR Support in Surprise Proxy Fight
By Greg Hazley
 
bsBallantyne Strong, the publicly traded digital display and lighting systems provider, is working with Financial Profiles for PR support as it faces a surprise proxy challenge from a Charlotte investment firm.
Category: Financial PR & Investor Relations
Wed., Mar. 25, 2015
Rabbi Shmuley Faults God in Deaths of Seven Children
By Jack O'Dwyer
 
shmuleyRabbi Shmuley Boteach, called America's "most famous rabbi" by the Washington Post, faults God for not saving seven children who died in a fire in Brooklyn March 21.
Category: Public Affairs
 
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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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