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O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Int'l & Multicultural PR: Jun. '16
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O'Dwyer's June '16 Int'l & Multicultural PR MagazineJune '16 Int'l & Multicultural PR Magazine
Articles on healthcare outreach to aging Hispanics, marketing to multicultural millennials, and which areas of the world are growing fastest for PR.

  


Thu., Jun. 30, 2016
Maryland Live! Bets on Stanton
By Jon Gingerich
 
Maryland Live!Maryland Live! Casino has retained Stanton Communications to serve as the casino's agency of record.
Category: News of Accounts
Thu., Jun. 30, 2016
Baker Wins Launch PR Duties for Albany Convention Center
By Editorial Staff
 
albanyThe Albany Capital Center, the 82,000-square-foot convention center slated to open next March, has engaged Baker PR as AOR, following an RFP process.
Category: Public Relations
Thu., Jun. 30, 2016
Glover Park Lobbies for Lyft
By Jon Gingerich
 
LyftRide-hailing app Lyft Inc. has hired Glover Park Group for help with transportation legislation related to ridesharing.
Category: Lobbying
Thu., Jun. 30, 2016
“5G” Rollout Worries Wi-Fi Health Advocates
By Jack O'Dwyer
 

Tom WheelerFCC chair Tom Wheeler is pushing for adoption of 5G Wi-Fi router technology July 14 which need millions of mini cell towers potentially in every home and every room.

Category: Healthcare PR
Thu., Jun. 30, 2016
Worldcom Adds Four Partners
By Jon Gingerich
 
WorldcomGlobal PR network Worldcom has added four new partners from four distinct corners of the globe.
Category: International
Thu., Jun. 30, 2016
Kekst is Reigning Private Equity PR Advisor
By Editorial Staff
 
Top PR firms advising private equity dealsKekst and Company led PR firms advising private equity deals in the first quarter as the firm worked 11 transactions, according to the Deal.
Category: Financial PR & Investor Relations
Thu., Jun. 30, 2016
Tell Me Straight, Toyota; Six Lessons from Brexit
By Editorial Staff
 

Crisis Tell me straight, Toyota (Bloomberg) 

Brexit Six things we learnt from the EU referendum (A. Davies) 

Media Q&A Carolyn Said, biz reporter, San Francisco Chron (LCI) 

Travel Five best practices for tourism websites (I. Richer) 

PA Lawsuit aims at State Department's 'shameful cover-up' of press briefing (CNSN) 

Tools Is Pinterest the most underutilized tool in social media? (A. Hanson) 

M&A Merger gone bad (J. Horton) 

Sports Energy firms use football to burnish image (Reuters) 

Category: PR Links
Wed., Jun. 29, 2016
FTI Drafts Darragh
By Jon Gingerich
 

Sean DarraghFTI Consulting has appointed public policy expert Sean Darragh to serve as managing director in the firm’s public affairs operation.

Category: Personnel Appointments
Wed., Jun. 29, 2016
MDC Acquires Forsman & Bodenfors
By Editorial Staff
 
Van Damme epic splitMDC Partners has acquired Sweden's Forsman & Bodenfors, the creative agency that won the top PR prize at the Cannes Lions competition this month.
Category: Marketing Communications
Wed., Jun. 29, 2016
DC PR Shop Credited with Brexit Campaign Win
By Editorial Staff
 
gerry gunsterLeave.EU, a key organizer of the UK campaign to leave the European Union, praised the work of Washington-based Goddard Gunster on campaign and issues management strategy.
Category: Public Affairs
Wed., Jun. 29, 2016
Study Highlights Earned Media’s Increased Presence in Marketing Efforts
By Jon Gingerich
 
OutsellResearch recently commissioned by PR Newswire offers some insight into earned media’s increased impact on marketing initiatives.
Category: Marketing Communications
Wed., Jun. 29, 2016
Newsmax Picks Park Strategies
By Jon Gingerich
 

NewsmaxConservative media organization Newsmax Media has retained Park Strategies for broadcast support on Capitol Hill.

Category: Lobbying
Wed., Jun. 29, 2016
Cantor Heads IR, Comms for uniQure
By Editorial Staff
 
maria cantorMaria Cantor, who led corporate affairs for ARIAD Pharmaceuticals, has decamped to Dutch gene therapy developer uniQure N.V. as senior VP of IR and communications, based in Lexington, Mass.
Category: Corporate Communications
Wed., Jun. 29, 2016
Next Fifteen: Brexit Impact Modest
By Editorial Staff
 
Next15Next Fifteen Communications Group, the London-based holding company of agencies like M Booth, Text100 and Bite, downplayed the impact of the UK's plans to exit the European Union and said it may stand to benefit.
Category: Marketing Communications
Wed., Jun. 29, 2016
Could Twitter Have Forecast Brexit? How Facebook Compiles Your News Feed
By Editorial Staff
 

Social Could Twitter have predicted Brexit (better than the polls)? (O. Mirshafiei)

Social How Facebook decides what you see in your news feed (BI) 

Crisis VW's deal could aid innovation, reputation is another question (Sac Bee) 

Politics Cleveland relaxes rules on protests near Republican Convention (NY Times) 

Branding How well do you know companies' former names? (Consumerist) 

Lobbying Uber proves profitable for at least one group: lobbyists (Boston Globe) 

Category: PR Links
Tue., Jun. 28, 2016
DLPR Selects Senior Staff
By Jon Gingerich
 
Dukas Linden PRDukas Linden Public Relations has promoted three executives to the position of senior vice president.
Category: Personnel Appointments

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2016 Rankings of PR Firms
Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
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June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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