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Fri., Sep. 30, 2016
Recruiting Quality Talent Remains Top Challenge for PR Executives
By Jon Gingerich
The Creative GroupAn inability to offer a competitive salary or compensation package was cited as one of the greatest hurdles marketing companies face when hiring qualified candidates, according to a survey of marketing executives.
Category: Professional Development
Fri., Sep. 30, 2016
Hotwire Makes Big US Play with Eastwick
By Editorial Staff
hotwireHotwire, the US and UK tech PR specialist that has been lining up international partners of late, has acquired Eastwick Communications, a 25-year-old bi-coastal US tech firm.
Category: Technology PR
Fri., Sep. 30, 2016
Cayman Islands DOT Continues with Coyne
By Jon Gingerich
Coyne PRThe Cayman Islands Department of Tourism has renewed its ongoing account with Coyne PR.
Category: Travel PR
Fri., Sep. 30, 2016
Auritt Comms. Provided Media Training for American Heroes
By Editorial Staff
15:17 to Paris book coverFriends Spencer Stone, Anthony Sadler and Alex Skarlatos tell the story of their encounter with a terrorist on a train from Amsterdam to Paris last summer in The 15:17 to PARIS.
Category: Media News
Fri., Sep. 30, 2016
Feintuch Books Brand Strategy Firm
By Jon Gingerich
Center for Emotional MarketingFeintuch Communications has been named AOR for marketing consultancy the Center for Emotional Marketing.
Category: News of Accounts
Fri., Sep. 30, 2016
Deadly Hand-Dug Mines Produce the Power For Your Smartphone; Apple PR Vet Heads to Tesla; Machado is Democratic PR scam
By Editorial Staff
Wash. Post story on cobalt minesLithium-Ion Deadly hand-dug mines suppy mineral essential to power your smartphone (Wash. Post)

Tesla Apple PR vet heads over to electric automaker (The Motley Fool)

Prez Campaign Alicia Machado is Democratic PR scam (The Federalist)

Books The Nazi PR machine (Jewish Journal)

Univ. of Virginia Lawyers in Rolling Stone lawsuit fight to keep evidence out of trial (The Cavalier Daily)

Jobs The Biggest Mistake to Avoid Before a Job Interview (Huffington Post)

Reputation The ten nastiest corporations of the moment (Tampa Bay Times)

Bridgegate Star witness admits to decades of lies and abuse (Bloomberg)

Brangelina Jolie hires crisis guri Judy Smith in split from Brad Pitt (US Weekly)
Category: PR Links
Fri., Sep. 30, 2016
O’Dwyer’s Has Special Package for PR Firms Joining Database
By Jack O'Dwyer

Special PackagePR firms that join the O’Dwyer database now will receive an extra three months of exposure plus access to the O’Dwyer website for the next 15 months, a copy of the 2016 O’Dwyer’s Directory of PR Firms, and O’Dwyer magazine subscription through December 2017.

Category: PR Services
Thu., Sep. 29, 2016
Brands Failing to Engage Consumers Online
By Jon Gingerich
Kantar TNS Brands are struggling to engage consumers online, according to findings in a recent survey of global digital behaviors by Kantar TNS. (1 reader comment)
Category: Social Media
Thu., Sep. 29, 2016
Trump Must Check Habit of Personalizing Responses
By Bodine Williams
Bodine WilliamsTrump lost the debate because he failed to pivot from “I” to the presidential ”we” which made the evening more about him than the American people. (2 reader comments)
Category: Public Affairs Commentary
Thu., Sep. 29, 2016
Why Heather Bresch Should Fire Herself
By Fraser Seitel
Fraser SeitelAfter coming under fire for inflating the cost of its life-saving EpiPens, Mylan responded to the crisis only to have CEO Heather Bresch snatch defeat from the jaws of victory. (2 reader comments)
Category: Crisis Communications
Thu., Sep. 29, 2016
HIPPEAS Picks M&C Saatchi PR
By Editorial Staff
Bag of HIPPEASGreen Park Brands, which makes the HIPPEAS assortment of organic chickpea puffs, hopes to compete in the crowded U.S. salty snack market.
Category: Food & Beverage PR
Thu., Sep. 29, 2016
Tachover Tells FCC Radiation Sickness Is “Epidemic”
By Jack O'Dwyer

Devra TachoverDafna Tachover, Wi-Fi healthcare advocate who was instrumental in getting Wi-Fi routers shut down in Haifa schools earlier this year, told the FCC Sept. 22 that there is an “epidemic” of radiation sickness.

Category: Healthcare PR
Thu., Sep. 29, 2016
Text100 Calls Cumello for Global CFO Spot
By Jon Gingerich
Peter Cumello Text100 has appointed Peter Cumello its global chief financial officer.
Category: Personnel Appointments
Thu., Sep. 29, 2016
Uber PR Exec Hourdajian to Canaan Partners
By Editorial Staff
nairi hourdajianNairi Hourdajian, a Glover Park Group alum who was Uber's first communications executive, is leaving the ride-hailing service for a top post at venture capital firm Canaan Partners.
Category: Corporate Communications
Thu., Sep. 29, 2016
Deepwater Horizon Movie Gets Facts Mostly Right with '10 BP Oil Spill; Samsung's Latest Nightmare is Exploding Washing Machines; Ivanka Stops Doing Interviews
By Editorial Staff
Deepwater HorizonEntertainment Deepwater Horizon gets the facts mostly right with 2010 BP oil spill (Wash. Post)

Samsung Latest PR nightmare is exploding washing machines (Money)

Trump Ivanka has stopped doing interviews at exactly the wrong time (Wash. Post)

Wells Fargo CEO's pay docked, former employees file billions in lawsuits (TriplePundit)

Reputation Lego is the U.K.'s most trusted brand (The Drum)

Tesla Model S owners report widespread software glitch (TorqueNews)

Media Time Inc. is increasing its reliance on outside contributors (Digiday)
Category: PR Links
Wed., Sep. 28, 2016
Southard, Freeman to Merge
By Jon Gingerich
Southard Communications and Freeman Public Relations plan to merge, forming a new agency that will debut at the beginning of next year.
Category: PR Firms
Wed., Sep. 28, 2016
White Walks to Krupp Kommunications
By Jon Gingerich
Dina WhiteDina White has been named vice president of media relations at publishing, lifestyle and entertainment agency Krupp Kommunications.
Category: Personnel Appointments
Wed., Sep. 28, 2016
DuJour’s Binn Joins Jetsmarter
By Jon Gingerich
JetSmarterPrivate jet marketplace Jetsmarter has appointed DuJour Media publisher Jason Binn to serve as its executive director.
Category: Personnel Appointments

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Sep. '16
Beauty/Fashion & Lifestyle PR
O'Dwyer's Sept. Beauty/Fashion & Lifestyle PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
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Jul. '16
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Commentary &
Prof. Development:
Thu., Sep. 29
Trump Must Check Habit of Personalizing Responses
By Bodine Williams
Bodine Williams

Thu., Sep. 29
Why Heather Bresch Should Fire Herself
By Fraser Seitel
Fraser Seitel

Mon., Sep. 26
Do Newspaper Readers Want “Puppy Dogs” or Real News?
By Jack O'Dwyer

Mon., Sep. 26
Pitching Broadcast: How to Get Your News on the News
By Stacey GrimsrudStacey Grimsrud

Fri., Sep. 23
The Bully Pulpit Isn’t for Bullies
By Joe Honick
Joe Honick

Fri., Sep. 23
Election PR Opportunity: Show Who Benefits!
By Ronald N. LevyRonald N. Levy

Thu., Sep. 22
How Hillary Wins the Debates
By Fraser Seitel
Fraser Seitel

Wed., Sep. 21
Cable TV: Not on Top of the News
By Arthur Solomonarthur solomon

Tue., Sep. 20
The Impossible Standard of Vetting in a Post 9/11 Era
By Eric Lebson
Eric Lebson

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

Fri., Sep. 16
California Therapists Review PR
Physical therapy

Wed., Sep. 14
Silicon Valley Eyes Campaign Against Payday Lending
Payday lending

Fri., Sep. 2
Committee to Protect Journalists Seeks PR Firm
CPJ logo

Thu., Sep. 1
Art Non-Profit Seeks Event Planning PR
Beijing Contemporary Art Foundation

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

Edelman Trust Barometer Edelman Trust Barometer 2013
5WPR NYC Public Relations Firm
Mediaco by Weber Shandwick
O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
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November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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