The Inside News of PR & Marketing Communications

Last Updated: Fri., Mar. 16, 2018 @ 5:27 pm

Category: Food & Beverage PRReturn to Latest News

As Food Goes High Tech, U.S. Brands Boost Authenticity

Mon, Mar. 12, 2018

By Lorna Bush

Lorna BushToday’s food and beverage brands are staying true to their authentic values while creating higher tech, vivid content that can be easily shared by a diverse and specialized cast of influencers. (1 reader comment)

The Challenge of Being a Woke Diner in 2018

Wed, Mar. 7, 2018

By Melissa Musiker

Melissa MusikerDiners can be agents for change by demanding professional and respectful environments for those working in the restaurant industry. (3 reader comments)

New Opportunities for Creating Meaning and Value

Tue, Mar. 6, 2018

By Laura Cubillos

Laura CubillosSeveral factors are currently driving big changes in the food, beverage and nutrition sector, presenting new opportunities for the industry to create meaningful and valuable connections with tomorrow’s consumer today.

Instagram as the New Restaurant Reviews

Thu, Feb. 1, 2018

By Ronn Torossian

Ronn TorossianRestaurants have caught onto the fact that offering a beautiful plate and photo-worthy decor has become just as important as how the food tastes.

Opal Apples Pick CIIC

Thu, Nov. 2, 2017

By Steve Barnes

OpalCIIC has added Opal Apples, the naturally non-browning, non-GMO apple grown only in Washington state, to its food and beverage roster.

Eight Top (or Up-and-Coming) Food Influencers

Tue, Aug. 22, 2017

By Ronn Torossian

Ronn TorossianA list of several top influencers in the food realm, as well as some up-and-coming influencers that will be on every foodie's radar soon. (1 reader comment)

T/K Keeps Restaurants Humming

Tue, Jun. 13, 2017

By Kevin McCauley

HumrunTrevelino/Keller has added Humrun, a restaurant equipment repair app, as it prepares for its launch.

Almond Board of California Picks Padilla

Thu, Jun. 1, 2017

By Jon Gingerich

California AlmondsThe Almond Board of California has hired Padilla and its FoodMinds division to lead an industry communications program for the nonprofit.

PN to Help Promote Benefits of Honey

Tue, May 30, 2017

By Editorial Staff

National Honey BoardThe National Honey Board has named Porter Novelli PR agency of record to help the industry-funded agriculture group promote the nutritional value and uses for honey and honey products.

Farmer Bros. Coffee Brews with Champion

Tue, May 23, 2017

By Editorial Staff

Farmer Bros.The national coffee roaster, wholesaler and distributor of coffee, tea and culinary products selects North Texas neighbor Champion Management as PR & social media agency of record.

5W Becomes BCGA Concept Corp. AOR

Fri, May 19, 2017

By Jon Gingerich

Bruce Cost Ginger Ale5W Public Relations has been named agency of record for Brooklyn-based craft beverage maker BCGA Concept Corp.

JC’s Hires Havas Formula

Wed, Apr. 26, 2017

By Jon Gingerich

JC’s Pie PopsFrozen treats brand JC’s has retained Havas Formula as its public relations agency of record.

L.C. Williams Acquires JSH&A

Mon, Apr. 3, 2017

By Jon Gingerich

L.C. Williams & Associates L.C. Williams & Associates has acquired Oakbrook Terrace, IL-based food and beverage shop JSH&A Communications.

Elevating Food Policy Within the Election Process

Tue, Mar. 14, 2017

By Grant Prentice

Grant PrenticeAn important segment of consumers think food policy issues should play a higher profile in presidential debates. This sentiment is bolstered by a growing sense among the Opinion Leader Shopper segment that the primary responsibility for making the right food choices lies with society rather than with the individual.

Turning Digital Into the Edible

Mon, Mar. 13, 2017

By Adam Ritchie

Adam Ritchie When the product you’re promoting is something that can be downloaded, consumers have access to it immediately. But something’s been lost. On the other hand, pairing the product with a custom-made food item sets it apart and adds a new dimension to the brand experience.

Owning Your Health Story

Fri, Mar. 10, 2017

By Edward Hoffman

Edward Hoffman ‘Healthy’ has countless interpretations. Companies need to define what it means for their brand and tell their customers. Or risk having it defined for them.

Dieting is Out, 'Mindful' Eating in for 2017

Thu, Mar. 9, 2017

By Mahlori Isaacs

Mahlori Isaacs A survey of nutrition experts reveals a decline in consumer interest in dieting. Instead, mindful and ‘clean’ eating are among the major food trends appearing on consumers’ plates this year.

Trends Restaurant Marketers Can’t Ignore

Wed, Mar. 8, 2017

By Melissa Vigue

Melissa Vigue The restaurant industry has been upended by technological shifts and trends affecting the customer experience which pose major implications for restaurant owners and marketers.

Have We Reached a Purchasing Habits Tipping Point?

Tue, Mar. 7, 2017

By Atalanta Rafferty

Atalanta RaffertyConsumers and companies are engaging in social issues more than ever, which is changing not only the foods we’re consuming, but may finally drive an evolution in consumer product purchasing habits as well.

Millennials are Revolutionizing the Food Marketing Menu

Fri, Mar. 3, 2017

By Jon Gingerich

Hunter Public Relations 2016 Food News StudyMillennials may be the most food savvy and label-conscious generation to date, but their reliance on non-traditional channels when educating themselves on nutrition, recipes, products and food news has made them an elusive demographic for  marketers.

Millennials Eat Healthy, Still Indulge

Tue, Feb. 21, 2017

By John O'Dwyer

The Halo Group study of Millennial eating habitsDoes it have GMOs?  Are the chickens free range?  Is there a gluten-free option?  These are familiar questions from millennials, labeled the healthiest generation to date.