Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Entertainment & Sports PR: Dec. '14
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
 
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter


Category: Food & Beverage PRReturn to Latest News
Thu., Dec. 18, 2014
Weber Shandwick Catches Beefed Up Maine Lobster Account
By Greg Hazley
 
maineThe year-old, beefed up marketing collaborative for Maine's lobster industry has brought in Weber Shandwick to handle its integrated marketing account, spanning PR, advertising and digital/social.
Category: Food & Beverage PR
Tue., Oct. 14, 2014
Ketchum Backs All-Out PR Press for Spain's Olives
By Kevin McCauley
 
olivesKetchum is handling a six-month $1.2M 2014 "Olives from Spain" promotional campaign on behalf of the country's trade commission.
Category: Food & Beverage PR
Fri., Oct. 10, 2014
CMPR Ices Crumbs Re-Launch
By Greg Hazley
 
crumbsCupcake bake shop chain Crumbs has engaged Los Angeles-based CMPR for its re-launch after a July bankruptcy filing.
Category: Food & Beverage PR
Thu., Sep. 25, 2014
Big Soda's Splashy PR Move
By Kevin McCauley
 

ABABig Soda's splashy announcement of a plan to cut the number of calories that its customers drink by 20 percent by 2025 is nothing more than a PR move, says highly respected nutritionist Marion Nestle.

Category: Food & Beverage PR
Tue., Sep. 9, 2014
Malinowski Jumps into PAN
By Kevin McCauley
 
mark malinowskiMark Malinowski, founder of Ketchum's entertainment marketing group, has joined PAN Communications to expand its consumer practice.
Category: Food & Beverage PR
Wed., Aug. 13, 2014
MDC Takes Bite of Hunter PR
By Kevin McCauley
 
hunterMDC Partners has acquired a majority stake in Hunter PR, the New York-based firm noted for its food and nutrition capabilities.
Category: Food & Beverage PR
Fri., Aug. 1, 2014
Thermos Brews Hot Coffee PR Stunt with Spong
By Greg Hazley
 
thermosFood and beverage container maker Thermos relied on PR and creative support from Spong as it shipped hot coffee to contest winners and journalists in what The Atlantic dubbed an "extraordinary PR stunt."
Category: Food & Beverage PR
Mon., Jul. 28, 2014
Edelman Cracks Walnut Group's Roster
By Kevin McCauley
 
walnutsEdelman has scooped up agency of record duties for California Walnut Board and Commission effective Sept. 1, earning the job to generate national awareness of the Golden State's output.
Category: Food & Beverage PR
Mon., Jul. 14, 2014
Trevelino/Keller Serves PR to 'Soup Nazi'
By Kevin McCauley
 
soupmanTrevelino/Keller is serving PR to the Soupman Inc., which became a cultural icon following the "Soup Nazi" episode on "Seinfeld" a quarter century ago.
Category: Food & Beverage PR
Tue., Jun. 10, 2014
DKC Adds GH's Currey in Chicago
By Greg Hazley
 
molly curreyMolly Currey, executive creative director for GolinHarris in Chicago, has moved to DKC's Windy City outpost as an EVP to lead a new consumer packaged goods practice.
Category: Food & Beverage PR
Wed., May 28, 2014
Joele Frank Aids Pilgrim's Pride in $6.4B Hostile Bid for Hillshire
By Greg Hazley
 
hillshirePilgrim's Pride has engaged Joele Frank, Wilkinson Brimmer Katcher for PR counsel in its $6.4B hostile bid for Hillshire Farms.
Category: Food & Beverage PR
Thu., May 15, 2014
Candy Industry Taps Coke Exec
By Greg Hazley
 
larry downs jr.The Washington trade association for the $34B candy industry has tapped a PR veteran of the soda industry -- and its obesity fight -- to serve as president.
Category: Food & Beverage PR
Tue., May 13, 2014
Frozen Food Makers Tout 'Fresh' in Consumer Push
By Greg Hazley
 
frozenFrozen food marketers, in a bid to reverse sales declines and shed what they believe are consumer misperceptions, today kicked off a campaign to pitch freezing as a means of keeping food fresh.
Category: Food & Beverage PR
Wed., May 7, 2014
Smoothie King Serves PR Account to Snackbox
By Greg Hazley
 
smoothie kingAustin-based food and beverage PR specialist Snackbox has picked up consumer PR duties for Smoothie King.
Category: Food & Beverage PR
Mon., Apr. 14, 2014
TK Sings PR Tune for Johnny Rockets
By Kevin McCauley
 
johnny rocketsAtlanta’s Trevelino/Keller has picked up the more than 300 unit-Johnny Rockets restaurant for marketing and B2B support.
Category: Food & Beverage PR
Tue., Mar. 11, 2014
Edelman Delivers for Papa John's
By Greg Hazley
 
papaPapa John’s, the No. 3 pizza delivery chain, has hired Edelman as its PR firm to elevate brand awareness and contributing to overall marketing strategy.
Category: Food & Beverage PR
Wed., Mar. 5, 2014
Washington Gets Tough In Battle Over Obesity
By Jon Gingerich
 
O'Dwyer's MagazineFederal health agencies have changed their tactics in the battle over obesity. After decades of passive campaigns meant to educate Americans on the dangers of excessive fats and sugars, authorities have now ditched this strategy for more aggressive measures. 
Category: Food & Beverage PR
Tue., Feb. 25, 2014
Cone Dines with Natural Halal Brand Saffron Road
By Greg Hazley
 
saffronSaffron Road Food, an all-natural halal-certified food marketer, has engaged Cone Communications after a review the serve as AOR.
Category: Food & Beverage PR
Tue., Jan. 28, 2014
FoodMinds Opens in DC
By Greg Hazley
 
Chicago-based FoodMinds has opened a Washington outpost, the latest move in the eight-year-old firm's ramp-up on the policy side of food and nutrition PR.
Category: Food & Beverage PR
Thu., Jan. 9, 2014
Firms Work Diageo-Diddy 'Luxury' Tequila Deal
By Greg Hazley
 

deleonFTI Consulting and DKC PR worked PR for Diageo's joint venture with Sean "Diddy" Combs to buy the luxury tequila brand DeLeon.

Category: Food & Beverage PR
Today's Poll:
PR goat of 2014
Who is the PR goat of 2014?
Bill Cosby
Donald Sterling
Barack Obama
Roger Goodell
View past polls
Snapshots - 10/17/08
 
O'Dwyer's NL
Dec. 15, 2014
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
 
O'Dwyer's
Magazine
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '14
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Sep. '14
Profiles of Beauty/Fashion & Lifestyle PR Firms
 
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '14
Profiles of Financial PR/IR & Professional Services PR Firms
 
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '14
Profiles of Travel & Tourism PR Firms
 
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '14
Profiles of Multicultural/Diversity & Int'l PR Firms
 
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '14
PR Firm Rankings Special Issue
 
O'Dwyer's April Broadcast & Social Media Magazine O'Dwyer's April Broadcast & Social Media Magazine
Apr. '14
Profiles of Broadcast Media Services Cos. & Social Media PR Firms
 
O'Dwyer's March Food & Beverage PR Magazine O'Dwyer's March Food & Beverage PR Magazine
Mar. '14
Profiles of Food & Beverage PR Firms
 
O'Dwyer's Magazine O'Dwyer's February Environmental PR & Public Affairs Magazine
Feb. '14
Profiles of Environmental PR & Public Affairs Firms
 
O'Dwyer's January PR Buyer's Guide O'Dwyer's January PR Buyer's Guide

Jan. '14
PR Buyer's Guide & Profiles of Crisis Communications Firms

 
O'Dwyer's December Entertainment & Sports PR Magazine O'Dwyer's December Entertainment & Sports PR Magazine

Dec. '13
Profiles of Entertainment & Sports PR Firms

 
O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine

Nov. '13
Profiles of Technology PR Firms

 
O'Dwyer's magazine back issues to 2011
Edelman - Show Up Differntly Edelman Trust Barometer Edelman Trust Barometer 2013
 
Finn Partners
 
MWW
 
Weber Shandwick
 

O'Dwyer's PR Magazine
 
O'Dwyer's Magazine O'Dwyer's Magazine
Dec '14 Entertainment & Sports PR Magazine

O'Dwyer's magazine, now in its 28th year, is the #1 publication for PR and marketing communications pros.

 
Advertise With O'Dwyer's
 
2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
Subscribe to O'Dwyer's Magazine
 
 
JGApeppercomm
 

Find The Right PR Firm
 
Search:
O'Dwyer's Directory of PR Firms
Download PDF of
'14 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory O'Dwyer's Directory of PR Firms

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Apple, Nike, Starbucks) and determine its outside PR counsel.

Try it out!


Compare terms using: AND    OR

List Your Firm With O'Dwyer's
 

How To Hire A PR Firm
 
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York

Top PR Firms - 2014 Rankings
 
rankings17 of Top 25 PR Firms Grew in Double Digits in 2013
Independent PR firms showed strong growth in 2013.  Eight of the ten largest posted double-digit gains as did nine in the 11 to 25 category and 57 in the complete list of 127.
 
1. Edelman, NY - $734,177,526
2. APCO Worldwide, D.C. - $120,345,400
3. Waggener Edstrom, Wash. - $117,600,000
4. W2O Group, San Fran. - $75,050,000
5. Ruder Finn, NY - $63,249,000
6. MWW Group, NJ - $48,020,000
7. Finn Partners, New York - $44,375,000
8. ICR, CT - $42,445,157
9. Zeno Group, New York - $35,896,998
10. DKC, New York - $32,896,560
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
Become an O'Dwyer's Ranked PR Firm
 
MyPRGenie

PR Services & Products
O'Dwyer's 2014 PR Buyer's Guide
Shop in 50 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

 
Add Your PR Service or Product
 

Sponsored Links:
E-mail john@odwyerpr.com to add your link
 

Rosica PR Agency – 866-843-5600

Interact Marketing, 888-418-INTERACT

 
Web Links:
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF

 

Edelman - Show Up Differently GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation



Boardroom Communications inc.
 

NEED HELP? john@odwyerpr.com

Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2014 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710