Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710
O'Dwyer's Inside News of Public Relations & Marketing Communications - odwyerpr.com Food & Beverage Public Relations: Mar. '15
 Sign In | Subscribe | Free E-Mail Newsletter rss,facebook,twitter
 
Cision State of Media 2015
rss facebook twitter Sign-Up for O'Dwyer's Weekly E-mail Newsletter


Category: Food & Beverage PRReturn to Latest News
Tue., Mar. 31, 2015
Weight Watchers Trims Ad, PR Roster
By Greg Hazley
 

wwStruggling Weight Watchers has trimmed its agency roster of Weiden + Kennedy (advertising) and Ketchum (PR).

Category: Food & Beverage PR
Thu., Mar. 19, 2015
How Should Restaurants Approach Online Reviews?
By Mark Thabit
 

O'Dwyer's Mar. '15 Food & Beverage PR MagazineUnflattering online reviews can be a nuisance for restaurants. However, learning how to address customer comments via social media can often turn a negative into a net positive.

Category: Food & Beverage PR
Wed., Mar. 18, 2015
Is Misinformation Feeding America's Obesity Epidemic?
By Louise Pollock
 

O'Dwyer's March '15 Food & Beverage PR MagazineRecent nutrition survey data shows today’s consumers want to make positive health changes, but are bombarded with diet fads and conflicting sources of information, which ultimately leave them confused and make the adoption of lifestyle changes difficult.

Category: Food & Beverage PR
Tue., Mar. 17, 2015
Are Americans Experiencing Health Fatigue?
By Samara Mormar
 

O'Dwyer's Mar. '15 Food & Beverage PR MagazineAn annual poll that gauges the importance and influence of top food news items shows Americans may now be exhibiting less interest in nutrition-related headlines than years prior.

Category: Food & Beverage PR
Fri., Mar. 13, 2015
Bacon Speaks for Eggs
By Greg Hazley
 
baconThe American Egg Board, the Illinois-based checkoff program that promotes egg consumption, has enlisted actor Kevin Bacon for a multi-platform campaign launching today.
Category: Food & Beverage PR
Fri., Mar. 13, 2015
What the Facts Say About Millennials and Nutrition
By Rose Anna Kaczmarcik
 

O'Dwyer's Mar. '15 Food & Beverage PR MagazineA recent study of Millennials has revealed some telling details about this coveted demographic’s perspectives on health, diet, nutrition and well-being, and how an emphasis on concepts like mindfulness and authenticity affect food and beverage brands.

Category: Food & Beverage PR
Wed., Mar. 11, 2015
New Challenges from the Top of the Food Chain
By Bill Layden
 

O'Dwyer's March '15 Food & Beverage PR MagazineCall it a Dickensian paradox: food today is experiencing both the best and worst of times. Never in history have so many people been able to consume so much, while simultaneously remaining unsatisfied and, in many cases, being genuinely malnourished. 

Category: Food & Beverage PR
Wed., Mar. 4, 2015
Registered Dietitian Joins MWW
By Kevin McCauley
 
sarah lewisSarah Lewis, a registered dietitian, has joined MWW's consumer practice as manager of nutritional communications.
Category: Food & Beverage PR
Tue., Mar. 3, 2015
'Conscious Consumers' Call for Thoughtful Food PR Approach
By Greg Hazley
 
conscious consumerFood consumers concerned about source as much as price, brand and nutrition represent $200 billion, or about one-quarter, of the annual food sales market, according to a study by a joint venture of G&S Business Communications and rbb PR.
Category: Food & Beverage PR
Fri., Feb. 20, 2015
Land O'Lakes Acquires Marketing, PR Firm
By Greg Hazley
 
land o'lakesDairy cooperative Land O'Lakes has acquired Ohio-based marketing and PR firm Farmer, Lumpe + McClelland with plans to integrate its staff into the $14B company.
Category: Food & Beverage PR
Fri., Feb. 20, 2015
Revamping Snack Marketer Snyder's-Lance Moves PR to LGA
By Greg Hazley
 

snydersSnyder's-Lance, the $2B snack food marketer making a healthier play, has moved its PR account and brought in new digital and advertising agencies in a revamp.

Category: Food & Beverage PR
Thu., Dec. 18, 2014
Weber Shandwick Catches Beefed Up Maine Lobster Account
By Greg Hazley
 
maineThe year-old, beefed up marketing collaborative for Maine's lobster industry has brought in Weber Shandwick to handle its integrated marketing account, spanning PR, advertising and digital/social.
Category: Food & Beverage PR
Tue., Oct. 14, 2014
Ketchum Backs All-Out PR Press for Spain's Olives
By Kevin McCauley
 
olivesKetchum is handling a six-month $1.2M 2014 "Olives from Spain" promotional campaign on behalf of the country's trade commission.
Category: Food & Beverage PR
Fri., Oct. 10, 2014
CMPR Ices Crumbs Re-Launch
By Greg Hazley
 
crumbsCupcake bake shop chain Crumbs has engaged Los Angeles-based CMPR for its re-launch after a July bankruptcy filing.
Category: Food & Beverage PR
Thu., Sep. 25, 2014
Big Soda's Splashy PR Move
By Kevin McCauley
 

ABABig Soda's splashy announcement of a plan to cut the number of calories that its customers drink by 20 percent by 2025 is nothing more than a PR move, says highly respected nutritionist Marion Nestle.

Category: Food & Beverage PR
Tue., Sep. 9, 2014
Malinowski Jumps into PAN
By Kevin McCauley
 
mark malinowskiMark Malinowski, founder of Ketchum's entertainment marketing group, has joined PAN Communications to expand its consumer practice.
Category: Food & Beverage PR
Wed., Aug. 13, 2014
MDC Takes Bite of Hunter PR
By Kevin McCauley
 
hunterMDC Partners has acquired a majority stake in Hunter PR, the New York-based firm noted for its food and nutrition capabilities.
Category: Food & Beverage PR
Fri., Aug. 1, 2014
Thermos Brews Hot Coffee PR Stunt with Spong
By Greg Hazley
 
thermosFood and beverage container maker Thermos relied on PR and creative support from Spong as it shipped hot coffee to contest winners and journalists in what The Atlantic dubbed an "extraordinary PR stunt."
Category: Food & Beverage PR
Mon., Jul. 28, 2014
Edelman Cracks Walnut Group's Roster
By Kevin McCauley
 
walnutsEdelman has scooped up agency of record duties for California Walnut Board and Commission effective Sept. 1, earning the job to generate national awareness of the Golden State's output.
Category: Food & Beverage PR
Mon., Jul. 14, 2014
Trevelino/Keller Serves PR to 'Soup Nazi'
By Kevin McCauley
 
soupmanTrevelino/Keller is serving PR to the Soupman Inc., which became a cultural icon following the "Soup Nazi" episode on "Seinfeld" a quarter century ago.
Category: Food & Beverage PR
Today's Poll:
Germanwings
After the Germanwings crash, Lufthansa needs to:
Fold the brand
Audit its screening procedures
Defend itself better
Go dark
View past polls
Rank Your Firm With O'Dwyer's
Snapshots - 10/17/08
 
O'Dwyer's NL
Mar. 30, 2015
O'Dwyer's Newsletter O'Dwyer's Newsletter
Back issues
 
O'Dwyer's
Magazine
O'Dwyer's March Food & Beverage PR Magazine O'Dwyer's March Food & Beverage PR Magazine
Mar. '15
Profiles of Food & Beverage PR Firms
 
O'Dwyer's Magazine O'Dwyer's February Environmental PR & Public Affairs Magazine
Feb. '15
Profiles of Environmental PR & Public Affairs Firms
 
O'Dwyer's January PR Buyer's Guide O'Dwyer's January PR Buyer's Guide
Jan. '15
PR Buyer's Guide & Profiles of Crisis Communications Firms
 
O'Dwyer's December Entertainment & Sports PR Magazine O'Dwyer's December Entertainment & Sports PR Magazine
Dec. '14
Profiles of Entertainment & Sports PR Firms
 
O'Dwyer's November Technology PR Magazine O'Dwyer's November Tecnology PR Magazine
Nov. '14
Profiles of Technology PR Firms
 
O'Dwyer's October Healthcare & Medical PR Magazine O'Dwyer's October Healthcare & Medical PR Magazine
Oct. '14
Profiles of Healthcare & Medical PR Firms
O'Dwyer's Sept. Beauty & Fashion PR Magazine O'Dwyer's Sept. Beauty & Fashion PR Magazine
Sep. '14
Profiles of Beauty/Fashion & Lifestyle PR Firms
 
O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine O'Dwyer's August Financial PR/IR & Prof. Svcs. PR Magazine
Aug. '14
Profiles of Financial PR/IR & Professional Services PR Firms
 
O'Dwyer's Travel & Tourism PR Magazine O'Dwyer's Travel & Tourism PR Magazine
Jul. '14
Profiles of Travel & Tourism PR Firms
 
O'Dwyer's June Multicultural & Int'l PR Magazine O'Dwyer's June Multicultural & Int'l PR Magazine
Jun. '14
Profiles of Multicultural/Diversity & Int'l PR Firms
 
O'Dwyer's May PR Firm Rankings Magazine O'Dwyer's May PR Firm Rankings Magazine
May '14
PR Firm Rankings Special Issue
 
O'Dwyer's April Broadcast & Social Media Magazine O'Dwyer's April Broadcast & Social Media Magazine
Apr. '14
Profiles of Broadcast Media Services Cos. & Social Media PR Firms
 
O'Dwyer's magazine back issues to 2011
Edelman - Show Up Differntly Edelman Trust Barometer Edelman Trust Barometer 2013
 
Finn Partners
 
MWW
 
Weber Shandwick
 

O'Dwyer's PR Magazine
 
O'Dwyer's Magazine O'Dwyer's Magazine

Mar. '15 Food & Beverage PR

O'Dwyer's magazine, now in its 29th year, is the #1 publication for PR and marketing communications pros.

 
Advertise With O'Dwyer's
 
2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Services & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
 
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
Subscribe to O'Dwyer's Magazine
 
Allidura: Millennial Mindset
 
 
JGApeppercomm
 

Find The Right PR Firm
 
Search:
O'Dwyer's Directory of PR Firms
Download PDF of
'14 directory
O'Dwyer's Directory of PR Firms O'Dwyer's Directory O'Dwyer's Directory of PR Firms

- Alphabetically
- Geographically
- PR Specialty

2011 O'Dwyer's Directory of PR Firms 2011 O'Dwyer's Directory of PR Firms O'Dwyer's Directory of PR Firms

O'Dwyer's is the
#1 source for researching outside PR counsel.

Add your firm to our online database and let O’Dwyer’s help you to expand your PR firm locally, nationally and globally.

O'Dwyer's is the only place you can look up a company (e.g., Apple, Nike, Starbucks) and determine its outside PR counsel.

Try it out!


Compare terms using: AND    OR

List Your Firm With O'Dwyer's
 

How To Hire A PR Firm
 
Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
Fraser SeitelBy Fraser Seitel
It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
The 2014 Extending Your Brand to Employees Conference
Strategic Internal Communications Conference
3rd Annual Internal Comms. & Situational Messaging
Corporate Social Media Summit
3rd Internal Branding & Employee Engagement Conference
The Communicator Awards: Deadline March 9, 2012
Reputation Preservation and Crisis Communication Summit (Mar. 5-6) New York

O'Dwyer's PR Firm RankingsO'Dwyer's 2015 Ranking of PR Firms Released
Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
Become an O'Dwyer's Ranked PR Firm
 
Cision State of Media 2015
 
MyPRGenie

PR Services & Products
O'Dwyer's Magazine O'Dwyer's Magazine
Shop in 50 categories:

- Broadcast Monitoring
- Crisis Management
- Editorial Distribution
- Electronic Newsfeeds/ Satellite Services
- Executive Search
- Integrated Marketing & PR
- Interactive/Multimedia Services
- Media Training
- Newswires
- Press Release Distribution
- Public Service Announcements

- Radio
- Research
- Satellite Media Tours
- Search Engine Optimization
- Social Media
- Speakers Service
- TV Production
- Video Production & Editing
- Webcasting
- Website Development

See all PR service companies...

 
Add Your PR Service or Product
 

Sponsored Links:
E-mail john@odwyerpr.com to add your link
 

Rosica PR Agency – 866-843-5600

Interact Marketing, 888-418-INTERACT

 
Web Links:
- PR Blogs
- Public Relations/Media
- Newswires
- Networks
- Int'l News
- More News
- Health Resources
- Media Watchdogs
- U.S. Government
- U.S. Newspapers
- U.S. Magazines
O'Dwyer's Newsletter PDF

 

Edelman - Show Up Differently GroupHigh Outreach Marketing Virtual Summit Strategic Employee Engagement & Internal Brand Activation



Strauss Media Strategies
 

NEED HELP? john@odwyerpr.com

Subscribe to O'Dwyer's website | Editorial Contacts | Order O'Dwyer Publications | Advertising Info | Contact O'Dwyer's | Terms and Conditions

Copyright © 1998-2015 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471 or Toll Free: 866/395-7710