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Category: Food & Beverage PRReturn to Latest News
Thu., Dec. 1, 2016
The Little Kernel Pops with 5WPR
By Editorial Staff
 
The Little Kernal5WPR is now AOR for The Little Kernel, a line of “miniature kernel” healthy popcorn snacks.
Category: Food & Beverage PR
Wed., Nov. 16, 2016
PadillaCRT Pitches for Welch's
By Jon Gingerich
 
Welch’sPadillaCRT has been chosen to lead consumer PR and media relations programs for iconic food brand Welch's.
Category: Food & Beverage PR
Mon., Oct. 31, 2016
TurnStyle Subway Marketplace Takes Ride with Bullfrog + Baum
By Editorial Staff
 
TurnStyle shops in NYCLocated beneath NYC's Columbus Circle, TurnStyle offers subway riders a blend of local food vendors and specialized lifestyle shopping.
Category: Food & Beverage PR
Fri., Oct. 14, 2016
M&C Saatchi PR Gets In Trouble With IT'SUGAR
By Editorial Staff
 
Donald Trump Hair Giant LollipopThe irreverent candy retailer offers one-of-a-kind exclusives such as a lollipop shaped like Donald Trump's hair.
Category: Food & Beverage PR
Thu., Sep. 29, 2016
HIPPEAS Picks M&C Saatchi PR
By Editorial Staff
 
Bag of HIPPEASGreen Park Brands, which makes the HIPPEAS assortment of organic chickpea puffs, hopes to compete in the crowded U.S. salty snack market.
Category: Food & Beverage PR
Tue., Sep. 27, 2016
marlo Named Margaritas AOR
By Jon Gingerich
 
Margaritasmarlo marketing has been named agency of record for Margaritas Management Group Inc., owners of east coast restaurant chain Margaritas Mexican Restaurant.
Category: Food & Beverage PR
Thu., Sep. 22, 2016
Rubenstein Brews PR for Eight O’Clock Coffee
By Jon Gingerich
 
Eight O'Clock Coffee - InfusionsRubenstein Public Relations is handling a media relations campaign for coffee product brand line Eight O’Clock Coffee.
Category: Food & Beverage PR
Thu., Sep. 22, 2016
Ribera del Duero and Rueda Pick PadillaCRT
By Jon Gingerich
 
PadillaCRTPadillaCRT has been enlisted to bring U.S. awareness to Spanish wine regions Ribera del Duero and Rueda.
Category: Food & Beverage PR
Fri., Sep. 9, 2016
Margaritaville Hires Hemsworth
By Jon Gingerich
 
Margaritaville HoldingsHemsworth Communications has been named global agency of record for Margaritaville Holdings, LLC.
Category: Food & Beverage PR
Thu., Sep. 1, 2016
HFactor Enlists Evins
By Jon Gingerich
 

HfactorHFactor has appoimted Evins Communications as its PR and marketing agency of record.

Category: Food & Beverage PR
Wed., Jul. 27, 2016
Philadelphia Wants PR Counsel for Sugary Beverage Tax
By Editorial Staff
 
Soda rack at supermarketPhiladelphia, the first major city in the nation to pass a sugary beverage tax, is looking for a PR firm to guide communications for its rollout.
Category: Food & Beverage PR
Wed., Jul. 27, 2016
Avocados From Mexico Picks Weber Shandwick
By Editorial Staff
 
AvocadoAvocados From Mexico, the top-selling avocado brand in the US, has picked Weber Shandwick to guide advertising and PR for the foodservice sector.
Category: Food & Beverage PR
Fri., Jul. 22, 2016
Pocky Picks S+L PR
By Jon Gingerich
 
PockyS+L PR has been named U.S. agency of record for iconic snack brand Pocky.
Category: Food & Beverage PR
Fri., Jul. 8, 2016
Deveney Dishes PR for Emeril’s Homebase
By Jon Gingerich
 
Emeril LagasseDeveney has been named PR agency of record for Emeril’s Homebase, the corporate office that manages restaurants belonging to celebrity chef Emeril Lagasse.
Category: Food & Beverage PR
Mon., Jun. 27, 2016
Fineman Guides Dunkin in NoCal
By Editorial Staff
 
dunkin donutsFineman PR has picked up PR duties for Dunkin' Donuts in northern and central California as the ubiquitious chain opened its first Bay Area outpost this month.
Category: Food & Beverage PR
Tue., Jun. 14, 2016
360 Hatches PR for Pete and Gerry’s
By Jon Gingerich
 
360 PR360 Public Relations has been named agency of record for egg producer Pete and Gerry’s Organics.
Category: Food & Beverage PR
Mon., Jun. 13, 2016
Evins Serves PR for Chef Currence
By Jon Gingerich
 

John CurrenceEvins Communications has been named agency of record for James Beard award-winning chef John Currence.

Category: Food & Beverage PR
Tue., Jun. 7, 2016
Spong, Carmichael Lynch Sweeten PR for Truvia
By Editorial Staff
 
TruviaSugar substitute Truvia has engaged Spong and Carmichael Lynch for PR and ad work, following a competitive pitch.
Category: Food & Beverage PR
Wed., Jun. 1, 2016
PadillaCRT Purchases FoodMinds
By Jon Gingerich
 

PadillaCRTPadillaCRT has acquired Chicago-based food and nutrition shop FoodMinds LLC, effectively establishing one of the largest independent food and beverage agencies in the country.

Category: Food & Beverage PR
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Commentary &
Prof. Development:

Tue., Dec. 6
Why the Times Should Hire a Pro-Trump Columnist
By Fraser Seitel
Fraser Seitel

Tue., Dec. 6
Chief Storyteller: The Newest Member of the C-Suite
By Rachel Spielman
Rachel Spielman

Tue., Dec. 6
Adding Purpose-Driven Partnerships to Your Game Plan
By Steve Mann
Steve Mann

Mon., Dec. 5
Faltering Press, PR Are in a "Pickle"
By Jack O'Dwyer
Ronn Torossian

Mon., Dec. 5
Breitbart and Kellogg’s at War
By Ronn Torossian
Ronn Torossian

Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Fri., Dec. 2
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
Ronn Torossian

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Tue., Nov. 29
Taxes and Identity Theft
By Richard Goldstein
Richard Goldstein

Tue., Nov. 29
Storyshowing 2.0: Catering to Instantaneous Need
By Rory Schaff
Rory Schaff

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
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O'Dwyer's PR Firm Rankings Seal2016 Rankings
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
Full ranking of firms >>
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