Nadeeen Ayala has been named senior VP-communications at Wyndham Worldwide, which bills itself as the biggest hotel company based on the number of rooms.
She joins from Starwood Hotels & Resorts, where she led global crisis PR, branding and executive communications for the Sheraton and Westin properties.
She began at Starwood in 1999 at its Sheraton New York Hotel & Towers facility in New York.
At Wyndham, Ayala is responsibility for global PR, internal communications, franchise outreach and stakeholder messaging for brands such as Wyndham, Ramada, Howard Johnson, Travelodge, Super 8, Day's Inn ad Knights Inn.
Wyndham employs 34K people and is based in Parsippany.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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