Accounts in Transit

Sharp Communications, Inc., has been hired by 1stdibs, a marketplace for collectors and dealers of art objects, design, furnishings and fashion from more than 600 cities worldwide. Sharp Communications was selected to oversee all of 1stdibs’ PR programs in North America. “1stdibs has secured its spot as the leading luxury e-commerce site, and we look forward to leveraging our capabilities to drive publicity for the platform,” said Sharp president Laura Mortensen.

Zapwater Communications has been retained by Glenapp Castle, a luxury castle hotel in Ayrshire, Scotland, as its US PR firm for media relations, influencer engagement and strategic partnerships. A family-owned property, Glenapp is a Relais & Châteaux and Pride of Britain Hotel. In addition to Glenapp Castle, Zapwater’s international hotel and resort client list currently includes Coco Prive Private Island, La Sultana Signature Hotels, Casa Kimberly (Puerto Vallarta).

The S3 Agency has picked up Himalayan Natural Mineral Water. S3 will be tasked with raising brand awareness as Himalayan Natural Mineral Water enters the Chicago and Southern California markets, as well as being distributed nationwide via Amazon.com. The brand is being brought to the U.S. market in a partnership between Tata Waters and Talking Rain Beverage Company. “We chose The S3 Agency because of their proven track record with the Tata family of brands in the United States,” said Himalayan brand and activation manager Olivia Shjeflo.

German firm mc Group is now the European PR agency for Turkish Airlines, the flag carrier airline of Turkey. mc will implement PR activities in 13 countries including France, Italy, Spain, Germany, Switzerland, Ukraine and Russia, with the agency’s Berlin office serving as regional hub. Utilizing sponsorships and social media activities, the campaign will aim to strengthen the airline’s image as a sustainable and socially committed company. Turkish Airlines saw a 9.3 percent bump in passenger numbers for 2017, carrying 68.6 million passengers.

White Good and HL Group have been selected to manage PR and marketing efforts for the National Kitchen & Bath Association. HL Group will implement a corporate positioning strategy, focused on thought leadership and building awareness of the organization. White Good will handle strategic marketing communications, with a focus on paid and earned media relations, trade-show and event support primarily for the design industry, and the organization’s partnership and ambassador programs. NKBA executive VP of industry relations and chief strategy Suzie Williford says the goal of the efforts will be to help further the impact of the organization’s core programs and initiative while “establishing NKBA’s voice beyond the kitchen and bath industry.”