Geoffrey Weill Associates has been selected to handle PR for tour operator Classic Journeys. Founded in 1995, Classic Journeys offers trips to more than 90 itineraries in 42 countries on six continents. One of the first companies to bring Americans legally to Cuba, it was also a pioneer in island-based travel to the Galápagos, for which it just received AFAR magazine's Travelers' Choice Award. Weill’s roster of travel clients also includes Aqua Expeditions and AdventureWomen.
Brandware is partnering with Keith Martin Publications to expand the online readership for Sports Car Market Magazine and American Car Collector. The agency will manage social media platform and content strategy for both publications, including content development for North American and international markets. Sports Car Market Magazine celebrates its 30th Anniversary in 2018 and its sister publication American Car Collector was launched seven years ago. Brandware has worked with clients including Mercedes-Benz, Porsche, Ferrari, Genentech and Starbucks.
Relevance International has been named global lead agency for The World’s 50 Best Restaurants, which ranks high-quality dining establishments. Through its London and New York offices, Relevance will provide global brand strategy, media and influencer relations, and event support for the company’s 16th annual awards ceremony in Bilbao, Spain next month. “With their proven track record of representing hospitality and lifestyle brands around the world, the team at Relevance is perfectly positioned to support our interaction with the global culinary-savvy community throughout the year," said Hélène Pietrini, director of The World’s 50 Best Restaurants.
APO Group has been named global sponsorship agency for Rugby Africa, World Rugby’s African association. APO Group will support Rugby Africa in securing corporate partners for the ten major international competitions in Africa. The competitions covered by the deal include the Rugby Africa Gold Cup 2018, a qualifier for the 2019 Rugby World Cup, and the Africa Rugby 7s tournament, a qualifier for the 2020 Olympics. Sponsorship programs will include a media and social media coverage plan, content production, promotional and TV advertising solutions and activations to elevate brand awareness and connect with local audiences.