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Geoffrey Weill Associates has been selected to handle PR for tour operator Classic Journeys. Founded in 1995, Classic Journeys offers trips to more than 90 itineraries in 42 countries on six continents. One of the first companies to bring Americans legally to Cuba, it was also a pioneer in island-based travel to the Galápagos, for which it just received AFAR magazine's Travelers' Choice Award. Weill’s roster of travel clients also includes Aqua Expeditions and AdventureWomen.
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Brandware is partnering with Keith Martin Publications to expand the online readership for Sports Car Market Magazine and American Car Collector. The agency will manage social media platform and content strategy for both publications, including content development for North American and international markets. Sports Car Market Magazine celebrates its 30th Anniversary in 2018 and its sister publication American Car Collector was launched seven years ago. Brandware has worked with clients including Mercedes-Benz, Porsche, Ferrari, Genentech and Starbucks.
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Relevance International has been named global lead agency for The World’s 50 Best Restaurants, which ranks high-quality dining establishments. Through its London and New York offices, Relevance will provide global brand strategy, media and influencer relations, and event support for the company’s 16th annual awards ceremony in Bilbao, Spain next month. “With their proven track record of representing hospitality and lifestyle brands around the world, the team at Relevance is perfectly positioned to support our interaction with the global culinary-savvy community throughout the year," said Hélène Pietrini, director of The World’s 50 Best Restaurants.
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APO Group has been named global sponsorship agency for Rugby Africa, World Rugby’s African association. APO Group will support Rugby Africa in securing corporate partners for the ten major international competitions in Africa. The competitions covered by the deal include the Rugby Africa Gold Cup 2018, a qualifier for the 2019 Rugby World Cup, and the Africa Rugby 7s tournament, a qualifier for the 2020 Olympics. Sponsorship programs will include a media and social media coverage plan, content production, promotional and TV advertising solutions and activations to elevate brand awareness and connect with local audiences.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
