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Geoffrey Weill Associates has been selected to handle PR for tour operator Classic Journeys. Founded in 1995, Classic Journeys offers trips to more than 90 itineraries in 42 countries on six continents. One of the first companies to bring Americans legally to Cuba, it was also a pioneer in island-based travel to the Galápagos, for which it just received AFAR magazine's Travelers' Choice Award. Weill’s roster of travel clients also includes Aqua Expeditions and AdventureWomen.
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Brandware is partnering with Keith Martin Publications to expand the online readership for Sports Car Market Magazine and American Car Collector. The agency will manage social media platform and content strategy for both publications, including content development for North American and international markets. Sports Car Market Magazine celebrates its 30th Anniversary in 2018 and its sister publication American Car Collector was launched seven years ago. Brandware has worked with clients including Mercedes-Benz, Porsche, Ferrari, Genentech and Starbucks.
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Relevance International has been named global lead agency for The World’s 50 Best Restaurants, which ranks high-quality dining establishments. Through its London and New York offices, Relevance will provide global brand strategy, media and influencer relations, and event support for the company’s 16th annual awards ceremony in Bilbao, Spain next month. “With their proven track record of representing hospitality and lifestyle brands around the world, the team at Relevance is perfectly positioned to support our interaction with the global culinary-savvy community throughout the year," said Hélène Pietrini, director of The World’s 50 Best Restaurants.
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APO Group has been named global sponsorship agency for Rugby Africa, World Rugby’s African association. APO Group will support Rugby Africa in securing corporate partners for the ten major international competitions in Africa. The competitions covered by the deal include the Rugby Africa Gold Cup 2018, a qualifier for the 2019 Rugby World Cup, and the Africa Rugby 7s tournament, a qualifier for the 2020 Olympics. Sponsorship programs will include a media and social media coverage plan, content production, promotional and TV advertising solutions and activations to elevate brand awareness and connect with local audiences.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
